1. When you purchase a product, you will receive a corresponding gift (it can be a large product and a small one, a main product and peripheral gifts, a unique and unique small gift, etc.); 2. Participate in the lottery after purchasing the product. If you win the lottery, you will receive valuable gifts;
3. When purchasing a product, you can get supporting products related to the product by adding a small amount of money. The vast number of consumers are entering an era of rational consumption. Although some weird promotion techniques can temporarily attract the market's attention and consumers' attention, when consumers actually choose consumer goods, they may not necessarily choose that product. Appropriate promotional methods plus the quality and service of the product itself are the keys to winning the market.
Gift recommendations
1. When doing promotions, you must first choose promotional gifts. The requirement for choosing a good promotional gift is that the target audience likes it, and the new and unique product satisfies the curiosity of the target audience. , has practical value and will not be thrown away when you take it back.
2. Gifts that can bring convenience to the target audience’s life or family, and are helpful for storing or eating the company’s products. However, the price is cheap and must satisfy the need for scarcity to be more valuable, which will further intensify the target audience. Buying psychology
3. Currently, food companies, beverage companies and other fast-moving consumer goods companies can choose the product Food Butler for promotions. There are four reasons:
a. New A unique product is a new and unique product that has obtained a patent certificate issued by the National Patent Office and is currently not available on the market.
b. The target audience likes it and comes to buy food, drinks and condiments. People store a series of food at home. Your target audience will also store your food after buying it, so you give one or several food items as a gift. Butler is very suitable for your target audience to help them manage the food and drinks they purchase and consume them within the shelf life, so that your food can be consumed with confidence every time. If you give it to him, he will never throw it away, because it can help him manage the food. Every time he opens it and looks at it, he will see the food steward your company gave him, so he builds customer loyalty
c. The price is cheap and suitable for promotion. Although the food butler is a patented product, the price is very cheap. It only costs more than one yuan to order and purchase. Let a patented product be promoted for you and returned to your target audience as a value-added gift, which can better increase the value of your company's products.
d. Today’s promotional gifts or value-added gifts on the market are very common and cheap, let alone patented products. Therefore, these promotional gifts can be processed everywhere and can be purchased everywhere, which is satisfactory. Can't understand the Chinese people's curiosity. Therefore, promotional gifts or value-added gifts are getting less and less attention, and more and more attention is paid to price wars. Price wars have become the target of a desperate struggle, causing corporate profits to become lower and lower and investments to become larger and larger.
Development
With the baptism of the financial crisis, the gift industry has gradually reversed itself from the narrow state of fragmentation and mutual interference, and has adopted division of labor, cooperation, specialization, and vertical integration. Hengzulu continues to develop detailed and diversified marketing channels and updates marketing concepts. Traditional wholesale and agency need to be further improved and scientificized, combined with other industries, integrated marketing, integrating the advantages of as many manufacturers and suppliers as possible, and occupying market share through a wide range of marketing channels. This also gradually makes those gift companies with good service, high service level, strong professionalism and strength stand out.
Market demand is changing faster and faster, leading to rapid changes in production by gift manufacturers. Therefore, whoever can launch products quickly can occupy the market first and win customers. In traditional enterprises, the entire production cycle and circulation cycle are very long, which not only means that they cannot respond to the market quickly, but also means that a large amount of resources are occupied throughout the cycle. The use of information technology can simultaneously solve the two problems of quickly meeting market demand and reducing time costs.
The production of gift suppliers must be based on market demand, and the products produced ("services" to intermediaries) must be brought to the market to realize their commercial value. Without the market, the enterprise will not Reason for existence, so market-related information is related to the life and death of the enterprise. Information technology is used to establish close ties with dealers, retailers and even final consumers to shorten the distance between production and sales and quickly capture changes in market demand.
This new relationship between enterprises and the market established using information technology is a new area of ??rapid development in the gift industry.
Industry market information
Industry status quo
In recent years, promotional gifts have gradually become a hot concept that people pay attention to. Giving gifts with the company's brand logo or promotional slogans is an effective way for companies to increase brand awareness. Since promotional gifts often need to be given with products and need to have distinctive features of the product or company, they are usually produced by OEMs. Suppliers make products on demand after clarifying the needs of buyers.
Promotional products usually give the public a sense of low prices, but there are also many companies that are willing to use high-end materials and new technologies to improve product quality to attract customers. The price of raw materials has a drastic impact on the overall promotional gift industry. Prices of petroleum, textile materials, metals and plastics are all affecting the cost of promotional gifts. Wearable promotional gifts account for the largest proportion of all promotional supplies, so the price fluctuation of textile materials has attracted more attention from the industry. Since the end of 2008, cotton prices have continued to rise. At the end of 2009, the spot price of cotton per ton in China reached RMB 14,913, and in March 2010, it closed at RMB 16,048. At the end of 2009, the prices per ton of viscose staple fiber and polyester staple fiber were RMB 18,850 and RMB 9,600 respectively, up 62.5% and 33.33% respectively from the beginning of the year.