Business School is one of the largest departments of Yunnan University of Finance and Economics, with 48 faculty members and nearly10.5 million undergraduate and graduate students. There are five undergraduate majors in international economy and trade, marketing, e-commerce, logistics management and logistics engineering, and five master majors in industrial economics, marketing, logistics management, e-commerce and logistics engineering. Undertake the first-class authorized discipline of business administration (marketing and logistics direction).
(A) the construction of teaching staff
There are 8 professors and 0/4 doctors in the Business School, including 2 young and middle-aged academic and technical leaders in Yunnan Province (Professor Li Yanfeng and Professor Nie) and 2 young and middle-aged academic and technical leaders in Yunnan Province (Professor Lan Tian and Professor Ran). Two famous teachers in Yunnan Province (Li Yanfeng, Professor Ran Literature); 1 doctoral supervisor (Li Yanfeng); Professor Li Yanfeng was hired by the Ministry of Education as a member of the Teaching Steering Committee of Logistics Specialty, and was recognized by the provincial famous teacher studio. Professor Ran was elected as the vice chairman of the Logistics Branch of China Mechanical Engineering Society. It has a provincial-level innovation team in Yunnan Province-a provincial-level innovation team in modern logistics management and a provincial-level teaching team in marketing and logistics.
(2) discipline and specialty construction
Since the establishment of business school in 2003, the college has paid close attention to the national teaching reform and quality engineering, and achieved fruitful results. Obtained 8 national quality engineering projects and 5 provincial quality engineering projects/kloc-0, which laid a good development foundation for building a high-level business school.
(1) Constantly improve the professional system and form professional characteristics.
Introduce modern professional theory and technology into professional construction, and highlight the superior courses of Yunnan University of Finance and Economics. Relying on the key discipline of enterprise management in Yunnan Province, the professional characteristics of the practice system of school-enterprise cooperation experimental training+on-campus experiment+improving college students' practical ability are gradually formed. Marketing has become a national first-class specialty and a provincial key specialty, while logistics management has become a national second-class specialty, a provincial key specialty and a provincial specialty. The major of international economy and trade is a provincial key discipline, a characteristic major in Yunnan Province, and a comprehensive reform pilot major in Yunnan Province (it is recommended to participate in the national comprehensive pilot major selection). E-commerce is a key specialty at the school level.
(2) The construction and reform of professional curriculum system.
In the construction of professional curriculum system, all majors have determined the development key direction. For example, international trade theory and policy (national bilingual demonstration courses, provincial bilingual demonstration courses) and international economics (school-level excellent courses) for international economics and trade majors; Highlight students' advantages in foreign languages. The admission rate of graduate students in this major ranks in the forefront of the school for two consecutive years, reaching19 in 2009; There are 33 students studying in ASEAN, and the number is expected to continue to increase. The major of marketing has formed some characteristic courses, such as marketing (provincial excellent course, which has twice hit the national excellent course), market research (provincial excellent course), business negotiation, brand management (national 11th Five-Year Plan textbook). Logistics management major has formed modern logistics management (National Excellent Video Open Course Construction Plan, National Excellent Course, Yunnan Excellent Video Open Course, Yunnan Excellent Course), logistics finance, logistics quality management and other characteristic courses. E-commerce major has formed characteristic courses such as database application, network marketing, network and communication, and operating system (all of which are key courses at the school level).
(3) Teaching material construction
At the same time of curriculum construction, the intensity of teaching material construction has been increased. The Business School has published four national 11th Five-Year Plan textbooks (business negotiation, brand management, marketing and modern logistics management) and six ministerial planning textbooks (published by Science Press). Marketing won the first prize of national excellent teaching materials, and the three-dimensional construction of marketing courses won the second prize of national teaching achievements. The three textbooks include the provincial excellent textbook award won by Yunnan University of Finance and Economics in 2009. Modern Logistics Management (Second Edition) was selected as a national excellent textbook and won the first prize of China Wuhua Book Award 20 10. Introduction to Logistics Management and Market Research have been selected as textbooks for the 12th Five-Year Plan of Yunnan Province, and Business Negotiation, Marketing and Modern Logistics Management.
(4) Strengthen practical teaching and improve students' practical ability.
① Offering practical courses;
(2) Strengthen the practice of general education courses;
③ Hire entrepreneurs and senior engineers to give special lectures;
(4) Strengthen the second classroom teaching and promote the combination of theory and practice;
⑤ Strengthen the construction of practical teaching teachers. Modern business laboratory has passed the acceptance of provincial teaching experiment demonstration center. E-commerce Innovation Center and Modern Logistics Experimental Center have been supported by the central and local governments to establish characteristic and advantageous subject laboratories, and Modern Business Experimental Center has been selected as Yunnan Teaching Experimental Demonstration Center.
(3) discipline construction
Marketing and logistics doctoral program construction project, e-commerce innovation center and logistics laboratory doctoral program construction project; Master of Logistics Management has become the first batch of joint innovation training bases for postgraduate education of Yunnan Provincial Department of Education and Provincial Degree Office (in cooperation with Yunnan Logistics Industry Group), and the employment rate of graduates majoring in logistics management, industrial economy and marketing is 100%.
(4) Scientific research
Business school has formed advantages and characteristics in the fields of logistics system planning and design, logistics automation and informatization, China-ASEAN-oriented e-commerce and marketing. Professor Li Yanfeng presided over the completion of the national social science fund project "Research on China-ASEAN Industrial Supply Chain Construction", and the conclusion was rated as excellent. Ye Qiongwei and Dou presided over 2 National Natural Science Foundation projects, Professor Lantian presided over the National Social Science Foundation project 1, and Li Yanfeng, Feng presided over 3 humanities and social science planning projects of the Ministry of Education. The Institute of Logistics won five national patents, and Professor Nie and Dr. Ji Chunli published papers in Managing the World. Business school teachers have won Yunnan Science and Technology Progress Award and Yunnan Social Science Achievement Award for many times. "Lean Logistics" was selected as the national "Twelfth Five-Year Plan" book. 20 12 the national science and technology support plan (major) declared by professor Li yanfeng as the technical director was approved. The logistics engineering team led by Professor Ran won five national patents, and won the second prize of Baogong Logistics Award in 2009 and the third prize of 20 1 1. On 20 12, the business school won the second prize of China Commercial Science and Technology Progress Award.
(5) Social services
Business school has presided over more than 30 provincial and ministerial projects, such as Yunnan rural circulation project planning, Yunnan iron and steel logistics center feasibility study, Funing port logistics center project proposal, Yunnan new warehousing logistics distribution center feasibility study, provincial and municipal government consulting projects and major logistics system planning and design, which has made remarkable contributions to local economic construction and development.
(6) Student work
Inspired by the spirit of "never give up, strive for the first place" in business school, a distinctive orange culture has been formed, which has enhanced the students' collective sense of honor and the cohesion of the college. In the school winter sports meeting, the business school group won the first place in the total score, realizing the miracle of 14 consecutive championships. In the national challenge cup, singer contest, host contest, "CCTV" Cup oral English contest, e-commerce contest and other competitions, the passing rate and employment rate of students are among the best in the whole school. Thanksgiving education, student associations, poor college students' ability improvement centers, college students' entrepreneurship parks and other projects have greatly improved students' comprehensive quality.
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