Business card:
The "lead dancer" lead dancer originated in France in the mid-20th century and is a professional brand of outdoor and sports functional shoes. Comfortable, practical, functional, leisure, healthy and natural features break the luxurious, fashionable, sexy and impractical style of traditional shoes.
Determined to become the world's leading brand of outdoor sports functional shoes.
Brand background
In 1950s, luxury decoration was gradually abandoned by people. Influenced by Cannes International Film Festival, people gradually pay attention to functional and practical styles. People are not satisfied with fashionable, sexy, impractical or just changing the style or color of shoes, but these are the shoes, and people have no choice. There are more and more dissatisfied people, from old people to office workers to students, from people who love fitness to people who love leisure! They need functional, practical, casual and comfortable shoes! At this time, enterprises all over the world began to see the demand of this piece and began to develop functional and practical shoes. In France, there is a Bruno family that manufactures functional and practical shoes for outdoor and sports for the royal family. At that time, it was in the popular oriental culture in France that the Bruno family named these shoes "Lingwuzhe", which was deeply loved by the nobles.
Since then, the name of "Lingwuzhe" leading the dance has spread from the royal family to the society. Later, due to the high professionalism of functional and practical shoes, it was difficult to open them in a short time, and the research and development funds were high, so enterprises all over the country changed careers. At this time, people need "martial artists" to circulate to the society. With the approval of the royal nobility, the "Bruno" family began to develop products in a popular, comfortable, functional and leisure way, and devoted all of them to the society and enjoyed a good reputation!
brand introduction
LINGWUZHE is a professional outdoor and sports functional shoe brand designed for dancers. Founded in France in 1950s, Lingwuzhe specializes in making functional and practical shoes for the royal family. In the past 60 years, Lingwu's products have been continuously introduced, and the market has been expanding. However, no matter how the modern society or market structure changes, Lingwu always adheres to its own beliefs: professionalism, practicality, function and comfort are the Lingwu.
1998 entered the Asian market and began to sell in Greater Asia! Adopting the latest patented production technology and European design concept, it conforms to the characteristics of Asian footwear culture and foot shape, and is committed to the research and development and production of Asian localized outdoor and sports functional shoes. Its patented multifunctional shoes, healthy swing shoes, ever-changing women's boots, fitness-assisting bounce shoes, outdoor functional shoes, etc. sell well in Japan and South Korea!
In 2005, we landed in Chinese mainland market. With product differentiation and 16 patent, we pay attention to customer experience and satisfaction in design, and quickly open the China market! At present, there are 126 counters and large shopping malls in China! In outdoor functional casual shoes, we should start from people's needs, avoid vicious competition, develop independently, pay attention to customer experience, and combine outdoor functions with leisure! In sports functional shoes, the market demand for functional shoes in China is strong, but the research and development is weak. In cooperation with authoritative scientific research institutions and professional teams, we strive to upgrade our previous technologies and make consumers comfortable, practical, durable, natural and healthy! In the current international market, the popularity of outdoor and sports functional shoes, grasp the direction in time, and even keep making progress! Fans of martial arts can always get better respect, self-confidence, health and enjoy life!
design concept
Starting from the needs of the public, we should extract elements from the consciousness of innovation, combine the characteristics of people's feet with the existing operable technology and shoe culture, let all kinds of integrated energy play a role at this moment, and constantly improve the old scheme into the most suitable scheme. Through the creation and expression of designers, we will reflect the structure of our dreams, find out the better effect we have done, and express our attempt to internalize.
Therefore, it will be more comfortable, practical and effective for research institutions to verify and evaluate and for professional enthusiasts to wear it for half a year or a year for guidance. Combined with leisure, health and natural nature, it will enhance the attractiveness and high quality of appearance. As a result, the product went on the market, making everyone hit the heart instantly because of some kind of * * * breathing, producing a * * * sound.
Brand attraction
This is a group of people who can live a better life. They want to exercise better. They want a healthier way; They deserve more respect; They want better outdoor sports; They want better fitness; They want to enjoy life better; They want better functionality and practicality! They can enjoy everything that Ling fighters bring them!
Brand history
195 1 "Lingwu Zhe" was founded in France, making functional and practical outdoor and sports shoes for the royal family.
1962 "Lingwuzhe" spread among French people and developed to neighboring countries in Europe.
1992 There are more than 200 retail stores in the world.
1998 entered the Asian market and set up a subsidiary in China-Shanghai Golden Foot Sporting Goods Co., Ltd., with relatively low cost! Start selling in Japan and Korea!
Since 1998, its patented multifunctional shoes, such as healthy swing shoes, changeable women's boots, fitness-assisted bounce shoes, outdoor functional shoes, etc., have sold well in Japan and South Korea! It occupies most of the market share of outdoor and sports functional shoes.
In 2005, it landed in the domestic market of China, cooperated with authoritative scientific and technological research institutions, and started brand operation in the domestic market with product differentiation and 16 patents.
20 1 1 National counters and shopping malls in China domestic market 126.
Product advantage
Comfortable, practical, durable, quality, leisure, health, nature and freedom!