As a designer, why do you miss a glass of Coca-Cola when you stay up late? How can you be full of thoughts without that cool feeling to stimulate your taste buds? Compared to Party A’s father’s cruel torture, Coca-Cola is my healing tool! Coupled with a piece of fried chicken, it is a perfect match in the world, and the happiness increases steadily.
Of course, Coca-Cola (Coca-Cola) is one of the most valuable brand products in the world. It is not only its taste that can satisfy designers, but also its logo full of passion and vitality, beauty and creativity. logo. This was once a source of sudden inspiration for art practitioners!
Coca and Cola have a date?
This name was proposed by Frank Robinson, a partner of founder Pemberton. It not only contains two main ingredients, but also has a very rhyming pronunciation, which is catchy and easy to remember. This kind of naming later even became a popular trend in brand name positioning in contemporary Western developed countries.
Frank Robinson
A meaningless name composed of a number of Spanish letters. As long as the name has a loud pronunciation and has no annoying meaning, it is considered to be a very special name. Successful brand design. For example, world famous brands such as "OMO" (Omo), "PEPSI" (Pepsi Cola), "NIKON" (Nikon), and "KODAK" (Kodak) all belong to this type.
As a classical calligrapher, he also considered that two capital Cs would have a good visual effect in advertising, so he wrote "Coca-Cola" using the popular Spencer font at the time. The smooth and elegant feeling suddenly hit your face, and the original Coca-Cola Logo was born!
What has changed is creativity, but what remains unchanged is the original intention
Since the 1900s, the font of the Coca-Cola logo has been using the Spencerian cursive "Coca-Cola" designed by Robinson. . Spencerian cursive script has a leisurely beating beauty, giving people an elegant, coherent and streamlined beauty.
The current Coca-Cola logo uses a bright red background. On the bright red background is printed the white word "Coca-Cola" in Spencerian cursive script. A healthy, positive vibe. The colors are traditional, red and white, elegant and vibrant, and quite modern.
Although Coca-Cola updates its logo every ten years or so, it basically revolves around three iconic visual elements (Spencer font, standard Coke red and curved streamers). or deletion. And this classic image has also experienced the test of time, building a century-old classic and eternity.
In some countries or regions, Coca-Cola will design localized logos based on local languages ??and characters. Here are some examples.
It is worth mentioning that Coca-Cola launched a new Chinese logo for the mainland market in 2003. This logo was designed by the famous Hong Kong designer Chen Youjian. The new streamlined Chinese font is more harmonious with the English font and the overall style of the trademark.
New?
Old
Unveil the logo, and the spirit of LOHAS flows out naturally
An excellent brand logo graphic is the business philosophy of the company , a symbol of production technology and product content, in the minds of consumers, the brand logo graphic has the same identity as the corporate logo. The characteristics and design of the brand always revolve around the speed, accuracy and amount of information in visual communication.
The current Coca-Cola logo uses bright red as a background. The colder red is both eye-catching and exudes elegance and freedom, making people excited and a little bit cool. The white words "Coca-Cola" in Spencerian cursive are printed on the bright red background, giving people a sense of flow, fully reflecting the characteristics of liquid, and making the entire design full of attractive vitality.
It not only identifies the characteristics of the brand's products, but also identifies the company's industry characteristics, Coca-Cola's visual and promotional characteristics?. The Coca-Cola logo always conveys vitality to the people who love it, adhering to its business philosophy of "positive and optimistic, good life".
In the more than 130 years since Coca-Cola was founded, not only has Coca-Cola developed into a household name, but the Coca-Cola logo has also become one of the most well-known and easily identifiable trademarks in the world. It is precisely because of the complementary development of the brand and logo that the image of Coca-Cola is deeply rooted in the minds of consumers around the world.
Coca-Cola
From the loud-sounding brand name
to the elegant and dancing font
and later to the strong brand identity Expression
The changes in Coca-Cola’s logo
all highlight its uniqueness
The logo must not only be easy to read, write, recognize and listen
It must also complement the brand
This is the way to go in logo design!