What kind of website is Ali Mama?
Introduction to Ali Mama Ali Mama is a brand-new Internet advertising trading platform under Alibaba. Mainly for the publishing and purchasing platform of website advertisements. Ali Mama is a brand-new trading platform, which introduces the concept of "advertising is a commodity" for the first time, and makes advertisements appear as commodities in the trading market for the first time, so that both buyers and sellers can see it clearly. Advertising is no longer the patent of some people. Mom Ali makes it easy for buyers (advertisers) and sellers (publishers) to find each other! The main advertising forms of Ali's mother include on-time and long-term advertising, promotion advertising, transaction-based advertising and pay-per-click advertising. The main push is long-term billing advertising. Long-term billing advertisements are different from popular online advertisements (such as Google and Adsense). Simply put, Google and Adsense are sales advertisements, and Ali's mother is a sales advertising space. In Adsense, there is no direct contact between advertisers and webmasters who publish announcements, and both parties only deal with Google. Users can regard the advertising market as a whole that shields technical details, and only need to consider the problem from the effect, invest resources and get the effect. The matching of advertisements and the circulation of money are determined by Google's algorithm. By keeping the intermediate process and algorithm secret, Google avoids cheating and simplifies the user's operation process. This is very similar to the search process. Ali Mama is similar to Alibaba B2B system, which is a communication platform between the supply and demand sides of advertising space. The website lists its own advertisements, advertisers pick and choose, and buy when they see the right ones. Here, advertising space is sold as a commodity, clearly marked and needed by everyone. If you own a website or blog and have administrative authority, you can register the advertising space sold by Ali's mother. If you are an advertiser, you can also choose the advertising space that suits you in Ali's mother. At present, many websites have joined Ali Mama to earn income by selling advertising space. As an advertising trading platform, Mom Ali continued Taobao's C2C route. Taobao trades all kinds of goods, and Ali's mother trades advertisements. So it can be positioned as a C2C advertising platform. Such a platform is still quite marketable in the online advertising industry, and the successful case is like a traffic exchange platform like Pioneer Chain. At the same time, the appearance of such an advertising platform is bound to bring a big impact to the traditional "B2C advertising platform" including Keith. Lu, a partner of Taobao, and famous advertising alliance such as google adsense, Hangzhou Yite and Tongfa. At the same time, it is undeniable that advertising trading platforms specifically targeting industry websites, such as business treasure's Alliance and Lianhe, will be affected. [Edit this paragraph] Ali's mother's mission Our mission: Let there be no difficult advertisements in the world! We are committed to helping advertisers easily buy satisfactory advertisements; We promote the realization of internet advertising value, rationally develop advertising resources, and let publishers get tangible benefits; We build a safe and efficient online trading platform; We advocate and devote ourselves to building an open and transparent advertising trading market, which embodies the characteristics of honesty, interaction and fairness; We resolutely resist malicious clicks, false delivery, exaggerated effects and other Internet advertising fraud. Build a mutual evaluation system of integrity, wholeheartedly build a community of integrity, and let advertisers and publishers trade with peace of mind ... We will continue to work hard to provide quality and efficient services for all advertisers and publishers! [Edit this paragraph] Objectives and purposes Objectives: To provide first-class customer service in the first time. Purpose: Warm and meticulous service attitude, and create a warm and cordial service atmosphere. [Edit this paragraph] Ali Mama Service Ali Mama website was published in 2007. In order to meet the different needs of advertisers and publishers, a variety of advertising charging methods (time-based charging and click-based charging) and two advertising forms (text link and picture advertising) are currently provided. More advertising forms and charging methods will be introduced for you to choose from soon. [Edit this paragraph] Since the establishment of Ali Mama's business model in 2007, Ali Mama's website has been constantly developing and changing with its bold and innovative business model. Constantly comply with the requirements, reform the service of the website, make full use of the resources of Alibaba website and Taobao website, such as customer resources and online products, timely launch updated advertising spaces and advertising information for businesses and individuals, and launch various charging modes including long-term charging advertisements, promotional advertisements, charging advertisements according to transactions and charging fees according to clicks, giving full consideration to customer needs and the convenience and operability of charging methods, so as to easily attract more customers. [Edit this paragraph] Ali's mother's technology model is mainly based on Alibaba's website technology model, aiming at the continuous stability and security of the system operation. As an information and advertising intermediary service platform, Ali Mama has strict system operation requirements, and the communication system adopts Internet and communication network. In the construction of the server, we should not only ensure the safe transmission of transaction information on the communication network, but also ensure the absolute security of the database server to prevent the invasion and destruction of network hackers. Its system has strict requirements in intrusion prevention, border server, information integrity using encryption technology, user and session authentication service, etc. Alibaba-based Ali Mama has also made some achievements in identity authentication and security monitoring. In terms of system application software, online credit management system, identity authentication management system, network monitoring management system and network security management system are adopted to ensure website security, data security and transaction security to the greatest extent [edit this paragraph] Ali Mama Online Service Agreement 1. User: the unit or individual who completes the registration according to the conditions stipulated in the registration procedure of Ali Mama Website (hereinafter referred to as "Ali Mama Website"). 2. Sellers: Ali mom users who have legal website or webpage space and can provide information board links as agreed. 3. Buyer: Ali mom users who are interested in setting up a directional network information board in the space provided by the seller. 4. Service provider: a unit or individual who publishes information on Ali Mama's online and provides trading services for buyers and sellers with its technology, products or services. 5. Online targeted advertising: the information board that the buyer and the seller want to put into the space provided by the seller through the "online advertising self-service management system". [Edit this paragraph] Conclusion Ali Mom has created another e-commerce management model, and its new model is more attractive to small businesses. The sale and lease of advertising space for personal websites and personal blogs is more cost-effective for small enterprises and more effective for their growth and promotion. On the other hand, for individuals, they have worked hard to build websites and blogs, and they can add some advertisements to their websites and blogs through the platform of Ali Mama, so that the website is not monotonous, and more importantly, they can earn some income through their own labor, which will definitely stimulate their higher enthusiasm. Small and medium-sized enterprises abound in China, and there are countless personal websites and blogs. If we can only grasp these two groups, we will certainly make great progress, and Ali's mother's prospects will be even more brilliant. /view/ 15 1358.htm? fr=ala0