Successful entrepreneurship requires certain skills. However, do you know what skills are needed to succeed in starting a business? Let's take a look.
First, the four modes of entrepreneurship
1, starting from a part-time job. The first step in a job that aims at individual entrepreneurship in the future is to make the right choice. Choose what you like to do. You should work hard for several years or even more than ten years in the future. If a person does what he likes, working 24 hours a day will not be hard. If you are doing something you don't like, working for an hour every day is a torment. Otherwise, you may one day give up in laziness because of the frustration of your dreams. Choose an industry with scale and advantages in your area. The economic resources of each region and city are different. If you don't choose the largest industry with unique local resources, your business will not be big in the end. We choose the company to work according to this standard, not how high the salary is and how good the conditions are. The second step is purposeful learning and accumulation. Learn the management knowledge, product knowledge and marketing knowledge of your company and enterprise, not just your working knowledge. Help your boss to work hard, make outstanding achievements in his work, make your boss like you to be your friend, help you, and be willing to tell you his true story. The third step is to make full use of your platform resources. We should make use of the platform of companies or enterprises to make and accumulate a wide range of contacts and other resources. Don't leave this platform blindly and urgently even when you are mature. Try to use the existing platform resources to do something for yourself, start a business part-time or on-the-job, and lay a good foundation for your career. When all conditions are fully ripe, leave your job and start your own business. Of course, your boss won't allow it, but maybe that's how he succeeded.
2. The entrepreneurial model of bundling successful people. An effective secret of entrepreneurial success is to work with the right people and successful people. There is a statistic about personal wealth. Generally, the wealth you have is the average of your friends. So we can see that the poor are all poor friends and the rich are all rich friends. After you have a personal business plan, you should find a successful person and try your best to make friends with him. Stay with him despite difficulties, neglect and humiliation. Regardless of the southeast and northwest winds, I insist that Qingshan will not relax. We should study how successful people do things and think with purpose and preparation. We should use our brains to understand how successful successful successful people are, because there are ways and means to succeed. We should seriously help successful people to do things, become their friends, and let successful people really help you and teach you. It's better to be a teacher. The best way to succeed is to overlap the footprints of successful people.
3. Start from the business representative mode. First determine an industry and product you want to operate in the future, choose a good company in this industry, and then be the business representative of this company. Open up the market for this company in your city, sell products, and then get familiar with this industry, understand this product and own this market. When the conditions are ripe, I will switch from a business representative to an agent and start my own business. For this purpose, as long as you choose a good company, you have to accept whatever conditions, whether there is a basic salary or not. Because what you accept is not the conditions of work, but the dream of the future.
4. The entrepreneurial model of crossing the river by feeling the stones. This model can meet your urgent need to realize your dream, and you can start a business right away. But this is a bad idea. This entrepreneurial model will certainly take a long detour and experience numerous setbacks and failures. So you have to pay more tuition fees, suffer more loneliness, suffer more misunderstandings, and even suffer setbacks and failures again and again. Give up because of losing confidence. You will make mistakes again and again, and you need to constantly reflect and correct yourself in failure and practice. But you still start early, suffer more, and succeed late. If you can't correct your mistakes correctly, it will be a point of no return.
The same is true of online entrepreneurship. Choose a hobby and a profitable industry and make a successful friend in the same industry. Do what he does first, cooperate with him, and then you will have the capital and success to do things yourself. Success must need help. How can you get into the sea without a submarine, how can you get into the sky without a plane, and how can you achieve your career without the help of noble people? Fan Li, an ancient man, succeeded in being an official and farmed and did business. This is the so-called "integration of all things". In fact, if you want to succeed in your career, it is such a method and such a truth.
II. 35 1 Project Selection Principles
The selection of projects and products should follow three criteria:
1. Entrepreneurial projects and products must be truly rooted in life and necessary for public life. It must be a timely help, not a icing on the cake. To do some traditional projects and products, the project is not afraid of aging, and only needs to do better than its peers to achieve stable and lasting success. Pursuing novelty, finding market gaps and doing what others don't have is called creating demand in economic theory. Creating demand and developing new projects and products can't be done in the early stage of starting a business. Only those successful enterprises, aircraft carrier enterprises can do it. Moreover, even they are not easy to succeed, and many enterprises that eat crabs in this respect end in failure, but let the latecomers benefit from it. And the list goes on. Products that consumers have formed consumption thinking patterns and habits are easy to sell even if the cost performance is poor. Such as pure water. Products that consumers do not form consumption thinking patterns and habits are not easy to sell, even if the cost performance is good. For example, food, which the public is used to eating, is easy to sell without tasting, while the public has never eaten products that have not formed consumption habits and cultivated consumption tastes for a long time. No matter how good the quality is, no matter how good the cost performance is, it is not easy to sell. The most difficult thing to change in the world is the concept of consumers, which is even more difficult than going to heaven.
This is not to deny innovation or differentiation. Differentiation can better attract consumers' attention, attract distributors of distribution channels and gain high profit space. But innovation and differentiation should be truly rooted in life, which is necessary for life. For example, Adi pot or smokeless pot (whether true or false) must be a pot first. Pots are a necessity, but only a little better. Innovation is a pot, differentiation is a pot, not something else. So it succeeded and sold fire. New building materials are building materials first, and characteristic daily necessities are daily necessities first. Innovation and differentiation must adhere to the combination of right and strange. If you leave the front, why talk about strangers? How can we live without roots? This is true for projects and products, marketing planning, and the construction of channels and channels.
2. The market scale of the selected projects and products should be large enough. Market size means that your projects and products should have enough market space, including enough geographical space, enough consumers and enough consumption. This scale and quantity should be profitable enough to meet your psychological expectations. If it is not a big project like "one water, two roads and three floors", but a small product, it is necessary to make enough scale and quantity. There is a sunset industry, but there is no sunset project. Just remember to do profitable projects, there is not enough profit space. Projects that don't make money kill you. This is a waste of time and life.
3. Products should be reusable and channels should be reusable. Needless to say, products can be consumed repeatedly. Channels can be reused, that is, once the commodity circulation and distribution channels are established, different commodities and new commodities of the same category can be reused for a long time. To build a road, you must be able to run cars, trucks and any other new cars. You can't just add a new model, you must build a new path.
Project selection should break through five barriers: First, the political barrier. Those take effect quickly. A profitable project, such as any project. Buildings and the like need a strong power background, and the poor cannot start a business. The second is the financial barrier. Some projects need a lot of money from the beginning, regardless of family capital. Silver loans are also good. Poor entrepreneurs have no access to venture capital. The third is regional barriers. Every entrepreneur lives in different areas, including central areas and remote areas; There are economically developed areas and economically backward areas. Entrepreneurs in remote and economically underdeveloped areas, the population size, economic scale, capital flow and total amount, average consumption level and technology in their areas. The lack of information and project resources are both unfavorable factors restricting the development of entrepreneurship. Fourth, brand barriers. There are about three ways for entrepreneurs to buy their own brands. Open a factory to produce its own brand; Buy technology and patent OEM production. OEM forms its own brand; Integrate products and form your own brand. Fifth, technical and industrial barriers. Some projects and products require strong professional skills or rich industry experience. Even if the project is no matter how good, it will be a big constraint for entrepreneurs who don't know technology and have no industry experience.
The selection of projects should follow a niche theory: the ideal niche market has the following five characteristics. 1。 Have a certain scale and purchasing power, and be profitable; 2。 It has the potential of sustainable development; 3。 The market is narrow and different, which makes powerful competitors disdain the market; 4。 Enterprises have the necessary ability and resources to provide quality services for this market; 5。 Enterprises have the strength to quickly establish brand advantages in their favorite markets in order to cope with the invasion of powerful foreign enemies. The effective ways to establish a niche market are: first, to provide products and services for exclusive customer groups; Second, insist on the uniqueness of manufacturing or sales, and create the unique value of products; The third is to implement differentiation strategy in market operation.
Third, form a unique "marketing model and brand building"
To integrate and build your own unique marketing model, among your many marketing models, only this one you integrate and build is your main marketing channel, which can make you stable and profitable for a long time. For example, more than a dozen well-made color TV enterprise brands have their own unique practices in addition to the same marketing model, which is the foundation for their development and growth. For another example, I have a friend who makes daily necessities, except the wholesale market. Supermarkets. Dealers have different marketing models and channels from their peers. It also integrated and created the marketing model of the exhibition tour. First, he won the title of company office in a city in Yiwu, and then began a large-scale and massive exhibition tour from the morning market. Night market. Park. Square. Residential areas are given to enterprises and institutions, and they are given every year. In the long run, consumers recognized his model. Touring is his company, and his company is touring. So he is far ahead in this industry. Therefore, the unique marketing model is also the core competitiveness.
Fourth, it is necessary to strengthen the skills and abilities of individuals and teams.
Now there is a saying: first-class enterprises make standards, second-rate enterprises make brands, third-rate enterprises make technologies, and fourth-rate enterprises make products. It is impossible for any enterprise to develop and grow if it only makes products and does not make brands. There are three ways for an enterprise to obtain its own brand: first, to build a factory for production; second, to purchase technology and patents for OEM; and third, to integrate products to form its own brand. Either way, we must shape and cultivate the brand for a long time. For example, the Mercedes-Benz brand calls for solemnity. Dignity and nobility. BMW brand attracts wealth and freedom. So, what does your brand attract?
Five, the success of entrepreneurship should be four in one.
Trinity killer. Timely and timely; Ground combination. Take advantage of geographical location. Real estate; People are bound together. Make good use of what is suitable for you and what you can borrow, and don't force what is not suitable and can't be borrowed. This is called human cooperation, otherwise it is not. How big a person is, how big a career is. Self-integration Do what you like and suit, and achieve psychological balance. Physiological balance. Ethical (yin and yang) balance. Four in one is not an extreme, but a process, a process of continuous improvement. Realize the four combinations and stop at the best.
Six, shall not cross the enterprise's initial stage.
Whether starting a business for the first time or starting a business again. Even if your mind is mature. Excellent technology. This project is correct. With proper methods, new enterprises should also have a walking period. Enterprises need publicity in this period. Need to establish channels. Products need to be accepted by consumers, and we should walk slowly and steadily in this period. You can't be greedy, and you can't be blind. If we set unrealistic rapid development goals for the enterprise at this time and make decisions based on fantasy, probability and low things, the enterprise will certainly fail. Walking first, running is inevitable. If you want to run if you can't walk, you will inevitably fall. This is true for small enterprises, and so is it for large enterprises. Ma Yun said: To win in the world, we must base ourselves on China; Winning in China should be based on the city; If you want to win in a small town, you must base yourself on a small shop.
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