1. About the industrial environment: With the rising cost of manpower and raw materials and strict environmental protection, many umbrella factories or supply chain enterprises can't survive or are forced to close down.
2. About the price: In the past three or four years, due to the successful market operation under bananas, the price of domestic umbrellas surpassed that of 200 yuan and was widely accepted. Many umbrella companies have followed suit and made super-high profits, but they began to cool down last year.
The price of umbrellas with high sales volume and good profit in the market is between 60~80 yuan, which is in line with the psychological price of most people: 20 ~ 30 yuan has no worries about low price and low quality, and will not feel expensive.
3. About innovation: Umbrella has a lot of room for innovation!
In recent years, the marketing innovation, structural innovation and market influence of umbrellas are basically people or companies outside the umbrella industry (such as the concept of "vinyl sun protection", structural innovation of anti-umbrella and round umbrella). The umbrella industry has tasted the sweetness, and a few of them have begun to work hard on design and development, but most of them still pay attention to market trends and copy with the wind.
4. Brand: A small number of umbrella factories began to consciously rely on brand OEM and foreign trade orders to cultivate their own brands.
However, there are no more than five umbrella brands that can gain a foothold in 200 yuan ~400 yuan in China, which has partially impacted the higher-end brands and prices, but it is still in the primary accumulation stage.