From 1997 to the present, Du Guoying has started his own business five times. Each time, his products have been well-known to the public and he has made a lot of money. From Beibeijia, Haojixing, to Eren Eben, 8848, and Xiaocan Tea, Du Guoying used the same routine to successfully harvest batches of leeks.
In 1997, Du Guoying bought a patent drawing for a back correction belt and thus founded Back Beijia. At that time, many parents were worried about their children's hunchback problem, but Du Guoying took advantage of this mentality and made parents willing to pay money with the slogan "Let the children win the future".
With the bombardment of advertising, Beibeijia quickly became a household product and won a large number of users. In just one year, Beibeijia successfully enabled Du Guoying to earn his first 100 million yuan in wealth.
However, experts later revealed that Backbeijia did not have the function of correcting hunchback, but would instead affect children's health. Therefore, Backbeijia was quickly abandoned by the public. However, Du Guoying, who has already figured out the marketing routine, quickly returned to the public eye with the help of Hao Ji Xing.
Advertising, brainwashing, celebrity endorsements, and directly poking at the pain points of the parents group allowed Du Guoying to successfully sell the low-cost learning machine at a high price.
After two successful entrepreneurships, Du Guoying's ambitions expanded. He quickly set his sights on the "successful business people" group and launched the E-book tablet computer.
This time, Du Guoying invited many celebrities such as Feng Xiaogang and Ge You to endorse the product, which directly increased the quality of the product. This success aroused the vanity of many people. For a while, E-book E-book seemed to become synonymous with successful people, causing many people to rush to buy it.
After that, Du Guoying launched the 8848, a mobile phone for successful people, and sold the product more expensively than the iPhone, with each model costing more than 10,000 yuan. This time Du Guoying was once again a great success, collecting 2 billion yuan.
In 2015, Du Guoying created a new product - small can of tea. Xiaoguan Tea relies on the gimmick of "master craftsmanship" to sell a pound of tea for a high price of 6,000 yuan. In 2017, sales of small cans of tea successfully reached 600 million yuan; and by 2018, this number increased to 2 billion yuan.
From Beibeijia to 8848, and now to the small can of tea, Du Guoying has created 5 nationally renowned brands in a row, putting himself in the position of a billionaire.
It is not difficult to see from Du Guoying's entrepreneurial experience that Du Guoying's routine is not complicated, it is nothing more than celebrity endorsement, exaggerated publicity and bombing marketing.
Of course, the reason why Du Guoying’s marketing routine has been so successful is because of his precise control of user psychology. He successfully used parents’ eagerness to love their children and the public’s vanity, and finally won a success.
I wonder what kind of products Du Guoying will create in the future.