From June 5, 1965 to June 23, 1965, AIGLE French Handmade Rubber Boots Exhibition and Pop-Up Store, launched by AIGLE, a famous French outdoor leisure brand, landed gracefully in Jiuguang Department Store, a fashion landmark of Jing 'an Temple in Shanghai, the fashion capital. Brand selection is proud of handmade rubber boots made in France and brand-new cross-border products; At the same time, with seasonal outdoor leisure products and diversified display forms, it will bring a fresh and fashionable atmosphere of "classic+innovation" to this dynamic international city in spring and summer.
Classic reappearance, ingenious handmade rubber boots made in France
AIGLE, a French classic brand founded in 1853, has been recognized and favored by brand lovers for its excellent design and excellent product quality. Among them, the brand of rubber boots made by hand in China is the most respected. At "AIGLE French Handmade Rubber Boots Exhibition", the brand originated from Le Hou (ch? Tellerault) the town airlifted a large number of raw materials, equipment and molds to the site, which almost classically restored the conditions and technological environment needed to make a pair of rubber boots in France. Fashion lovers in Shencheng can fully understand the production and production of handmade rubber boots, a popular functional and fashionable item, through a large number of exquisite video materials. "We hope that through this exhibition and similar publicity, the rubber boot culture we advocate will become a real pop culture." Ms Tinaca, marketing director of AIGLE brand in China, said, "Because in AIGLE's hometown of France, people love gardening, sailing and all outdoor activities, a pair of high-quality rubber boots is almost a necessity for everyone. AIGLE was founded in 1853, and has been committed to integrating fashion style and functionality. As the king of rubber boots, today, aigler uses 7.5 million tons of rubber every day to produce 4,000 pairs of rubber boots. " We think it's time to bring our rubber boots to friends who are keen on outdoor and leisure in China. "
Among the hand-made rubber boots on display, the classic rubber boots attracted the attention of almost all visitors: a pair of rubber boots made by two hands fully reflected the quality of raw materials, the ingenuity of professionals and the persistence and difficulty in reproducing the classics. A pair of excellent rubber boots can be summarized by the following key words: completely waterproof, fully functional and easy to wear. As early as 1850, hiram Haakinson, the founder of AIGLE, bought his rubber patent when talking with Charles Goodyear, and used this rubber technology to produce all kinds of shoes, boots and waterproof clothing, which started his boots business and promoted the trend of rubber becoming a fashionable material. AIGLE rubber boots are all collected from rubber plantations in Southeast Asia and Africa. Its unique molecular structure ensures its excellent durability and tear resistance. Even in extremely cold environment, it can still provide unparalleled comfort, flexibility and elasticity. Making rubber boots by hand is also a technical activity, which requires a lot of experience. To become a qualified technician, you need to be an apprentice in the factory for 24 months, and you can take up your post after strict training and mastering key technologies. Before putting a pair of rubber boots into a 140 degree oven for vulcanization, about 60 manual processes are needed, and only skilled technicians can skillfully operate each process. In recent years, the traditional hand-made rubber boots shine brilliantly on the fashion road, and rubber boots have become a fashion trend. AIGLE brings forth new ideas in color and style, and the fashion road is getting wider and wider. "Every rubber boot is a work of art for us, and it is a high-quality product polished by heart. AIGLE hopes to have more opportunities for more friends who respect classics and love retro fashion to become handmade rubber boots. " Ms. Dinaka added.
(On-site exhibition of special projects in cooperation with major brands in previous years)
Innovative design, functional products shine brilliantly
AIGLE classic handmade rubber boots, while inheriting the traditional excellent functional performance, have also become a versatile item for outdoor leisure through design improvement and innovation. In "AIGLE French Handmade Rubber Boots Exhibition" and Pop-Up Store, AIGLE brand not only promoted Miss Juliette, a fashionable rubber boot for women with excellent sales performance, but also promoted Miss Marion, a new rubber boot that perfectly matches spring and summer-light and easy to package, suitable for urban women's multi-faceted occasions.
It is worth integrating that AIGLE also introduced Paul &; JOE X AIGLE women's cross-border cooperation designs multiple series, and the single product has a great sense of styling and matching power. The beautiful printing dresses up the most chic urban girl and creates a fashion fairy tale. Aigre and Paul &; JOE is both a popular brand in France, and they combine their respective specialties: AIGLE uses the advantages of the brand in the field of outdoor clothing to add rain-proof and windproof outdoor functions to urban girls' clothing, and with excellent fabrics and cutting technology, it comprehensively improves the wearing comfort and makes casual wear shine; Paul & Joe adheres to the brand's freshness and French sweetness, designs beautiful and interesting flower and bird prints for city girl, injects youthful vitality into this season's cross-border products, and makes every wearer feel as if he is in a natural paradise, making this series synonymous with unique urban fashion styles. AIGLE brand is committed to adding more elements to traditional outdoor functional clothing and launching cross-border cooperation products with many excellent brands, including French brand agnès b, Scottish classic brand HarrisTweed and French brand Kitsuné. In this season's new products, we can also find a series of clothes launched by AIGLE and British printing brand Liberty. Since 20 10 crossed the border, the products launched have been well received by the market.
(On-site exhibition of special projects in cooperation with major brands in previous years)
It is also known that AIGLE 20 15 spring/summer series has been fully listed, and the wild is there, enjoying the nature: this season, fresh colors and smart tailoring design are selected to lead urbanites into a European-style secret garden, and all elements in the garden, such as lush trees, flowers, birds, insects and beasts, are presented in spring/summer clothing and accessories, which not only maintains French elegance, but also takes into account the excellent outdoor function performance of the brand.