Aboriginal people in the 4G era do not understand the romance of the 2G era
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In the 2007 Spring Festival Gala, Song Dandan played Aunt Baiyun. In the sketch "Planning", she made people all over the country laugh on the New Year's Eve with the line "The rooster that lays eggs, the fighter among the roosters, Oye".
And this sentence comes from an epoch-making and cross-century mobile phone advertising slogan:
Waveguide mobile phone is the fighter among mobile phones.
That was the era of feature phones before large-screen smartphones dominated the market.
Looking around, chords and colored bells are ringing in turn, and licensed goods and fake goods are dancing hand in hand.
That was also the youthful age of the post-80s and post-90s generations.
The first mobile phones of their lives mostly appeared in those ten years and became an important carrier of youth memories.
In those years, Jay Chou's "Romantic Mobile" often played in the MP3 players of teenagers:
You smiled and browsed the romance on your mobile phone
It turned out to be a sincere gift Love is so simple
Review your cute appearance on the screen
I have added another line about the explanation of fate
No matter from which point of view, To find the most unique romantic mobile phone of this generation, you must go back to the first decade of the 21st century, the era of 2G.
In 1999, the Bird Phantom RC838 mobile phone was launched, and by 2000, 700,000 units had been sold.
This number means nothing to you and me today.
But at that time, it meant that there was finally a domestic mobile phone brand that could set off a wave surrounded by Nokia, Ericsson and Motorola.
Chairman Xu Lihua announced in a high-profile manner: "The time has come for the strategic counterattack of Xiangyang Brand."
Subsequently, Bird loaned 40 million yuan to sign Li Min as its image spokesperson and launched " YOU ME", "Aegean Sea" and other songs.
Starting in the past two years, the Y2K aesthetic style began to revive.
If someone asks you what Y2K is, take a look at Coco Lee's advertisements back then, and they will be filled with a distinct Y2K style: BlingBling's metallic feel is full of futuristic dreamy atmosphere.
For a time, the streets and alleys were filled with the slogan "Waveguide mobile phone, the fighter among mobile phones", which can be called the strong voice of the era of domestic mobile phones.
As for the reason for such a domineering advertising slogan, one reason is that Bird’s technical partner, the French company Sagem, is also the communication equipment provider for the French Mirage fighter.
It’s okay not to accept it.
But it must be said that the appearance of Bird mobile phones is lackluster, and it is difficult to integrate into the same aesthetic system as the shaved hair and plasma perm of handsome guys and pretty girls.
In addition, it was the last golden decade of the Chinese pop music scene, and listening to music was a spiritual necessity for almost all boys and girls.
Their idols have already been iterated into Jay Chou, Stefanie Sun and JJ Lin; with the arrival of Hallyu, Super Junior and Wonder Girls have also appeared.
The times are calling for a new generation of mobile phones that are more in line with the inner desires of young people.
Therefore, Duan Yongping, the legendary figure who influenced the entertainment life of teenagers across the country in the 1990s and the founder of Little Overlord and Backgammon, continued his legend in the early 21st century.
In 2001, Duan Yongping led the transformation of the company, split the company, and established OPPO, Vivo, and BBK Education Electronics.
In 2005, not only Li Yuchun, who won the championship in "Super Girl", debuted, but also OPPO's first MP3-X3.
With the slogan "My music dream, OPPO MP3", its advertisements were placed on major TV stations across the country.
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OPPO MP3 advertisement
While other advertisements are still shouting slogans, OPPO’s advertisement has already captured the temperament of an idol drama .
Listening to the BGM of "La La La La La La" and watching the extremely sweet love scenes, many boys and girls thought that they owned OPPO and would meet beautiful love on the subway, and then go hand in hand. Roller skating, riding the merry-go-round, and taking photo stickers.
In 2008, OPPO transformed into mobile phones.
For the first OPPO A103, everyone prefers to call it the popular name "Happy Face". The camera, speakers, and selfie mirror form a big smiley face on the back.
The advertising BGM uses "Snow Flower", which is popular in East Asia. The male protagonist shouts "I love you" to the sky in the snow-capped mountains, and the female protagonist listens to the wind chimes in the cable car and watches the male protagonist on her mobile phone. The sweet photos create a winter love song atmosphere.
This mobile phone gave OPPO a name in the mobile phone industry and established the brand’s youthful style.
In the following years, OPPO signed the BOBO group and Super Junior M group to shoot a series of commercials. Songs such as "Newbies in Love" and "Mystery" became popular and deeply rooted in the hearts of the people.
In those years, OPPO was known as the "music brand that makes mobile phones", and it can be regarded as living up to its status as the leader of music mobile phones.
OPPO’s brother BBK music phone is also responsible for the temperament in the hearts of most girls.
Blue and white porcelain series, amethyst series, Jiangnan series, cappuccino series, these names are full of girlish atmosphere.
Even if you don’t remember its name, you probably remember its advertising song.
In the 6 years from 2007 to 2012, Song Hye Kyo shot 6 versions of TVC advertisements for BBK Music Phone. The first four versions all used "I Got a Cold in That Corner" as the BGM, da la da la da la As soon as the "Da La Da Da La" commercial song comes on, anyone can hum a few lines along with it.
In school, if anyone had an OPPO or BBK mobile phone, the classmates in the next class would quietly come over to take a look, and then say "it looks good" with 100 degrees of envy.
The first decade of the 21st century can be said to be the most imaginative era in the history of mobile phones.
If we say that the weird shapes of copycat mobile phones have the "rebellious" spirit of the grassroots.
Well, the international big-name mobile phones of that era used advanced technology and large amounts of money to revolutionize their appearance, maintain their leading position, and refresh our wish lists for dream mobile phones.
In 2004, Motorola released the RAZR V3, which had a futuristic ultra-thin folding clamshell design and was only 13.9 mm thick. It was known as the "blade" and sold 140 million units worldwide.
However, the high price of 5,000 yuan, and the cruel reality that it can even be sold to more than 10,000 yuan by scalpers, still makes us poor people shed tears, and we can only have it in our dreams.
The Blade series of mobile phones set off a wave of mobile phone "weight loss" around the world. In the following years, major mobile phone brands have worked hard to make mobile phone bodies thinner.
In September 2020, Motorola launched the 5G version of the Blade to pay tribute to the classic, priced at 12,499.
It seems that although time will change everything, there are always some things that will not change——
I couldn’t buy the original blade more than ten years ago, but I still buy it now Can't afford to pay tribute to the blade.
Thinking of this, I cried harder than before, and the sadness flowed back into a river.
Motorola is showing off, and industry leader Nokia is not idle either.
In 2003, the N-Gage series of gaming mobile phones made a stunning debut, and were continuously upgraded and iterated in 2004 and 2005.
You can actually play hardcore games such as "Call of Duty", "The Elder Scrolls", "Tomb Raider", "Prince of Persia", "Resident Evil" and "The Sims" when you turn on your phone?
At the time, this was a fatal temptation for teenagers.
Especially before the PSP came out, I don’t know how many teenagers dreamed of sleeping with it.
In 2004, Nokia released another mobile phone that was so stunning that it needed to apply for a design patent—the 7610.
This phone has a replaceable cover, available in white and red, and black and red.
The shape is like a leaf, and the hand-held operation feels more humane. Especially the irregular keyboard design is unforgettable.
Nine years later, the TV series "Little Daddy" was released. Yu Guo, played by Wen Zhang in the drama, was still using Nokia 7610 to make calls in 2013.
I don’t know if it’s because Nokia’s quality is too good, or because Yu Guo is too affectionate.
After 2006, Nokia successively released music phones such as the 5300 and 5310, which put an end to the battle over the appearance of mobile phones and turned to pursuing intrinsic performance.
Music phones are all about sound quality. Sony, which holds the Walkman ace, is the leader in the global audio-visual equipment manufacturing industry, and Ericsson is the world's largest mobile communications equipment manufacturer. The two have joined forces, and Sony Ericsson's mobile phones have taken over the market. Born.
In 2005, Sony Ericsson launched the W800 mobile phone, which focused on music and became an instant hit. Since then, the W series has been produced, extending the Walkman into the mobile phone era.
In short, the mobile phone industry in those years was a Warring States era in which Nokia was the overlord and all the heroes came together. The three classic styles of straight plate, flip cover and sliding cover have inspired the endless imagination of these major manufacturers.
In an era where you sing and I take the stage, no one could have imagined that on January 9, 2007, Steve Jobs took the first-generation smartphone launched by Apple and announced the birth of the iPhone. significance.
In September 2008, the Android system was released. Since then, mobile phone manufacturers such as Samsung, Motorola, LG, and Ericsson have successively abandoned the Symbian system and embraced Android.
After entering the second decade of the 21st century, Nokia's sales have declined year by year, turning from the leader to a faltering catcher.
In September 2013, Microsoft spent US$7 billion to acquire Nokia’s mobile phone business, and 32,000 Nokia employees joined Microsoft.
The extremely glorious Nokia dynasty has left the center of history.
Looking back, the emergence of iPhone and Android system not only ended the Nokia dynasty, but also the bustling era of button-based mobile phones.
Of course, no matter how gorgeous a mobile phone is, it is only a carrier of romantic feelings.
The ultimate secret of romantic mobile phones can only be hidden in our exclusive memories.
At the end of every year, major software will publish user summaries, which will intimately tell you how long you have been here, which single is the most played, and which video is watched for the most time. Who are the people you have the most and closest contact with.
In the 4G and 5G era, data tells you who you should love and who you love the most.
Looking back at the 2G era, those secret, cautious, and nowhere-to-be-placed loves cannot be stored on the phone and can only be buried in the heart.
In the movie "The Girls We Chased In Those Years", an earthquake occurred in Taipei, China. Ke Jingteng was so frightened that he desperately ran to a place with signal to call Shen Jiayi.
In the era without 5G and WIFI, we can only perceive each other’s voice, but cannot capture the hidden emotions on the other person’s face.
Under the same moon, Ke Jingteng said that we are together in parallel time and space, and Shen Jiayi said, "Thank you for liking me."
In the movie "Koisora", Mika, played by Yui Aragaki, and Hiroki, played by Haruma Miura, fall in love because of a lost mobile phone.
At that time, mobile phones did not have facial recognition unlocking, so Hiroki deleted all of Meijia’s address book and called Meijia throughout the summer vacation.
There are cute anime stickers on Meijia’s mobile phone. Before there were a wide variety of mobile phone cases, girls used stickers to decorate their mobile phones.
Hiroki and Meijia picked up their mobile phones and took pictures of the same sky. Hiroki said that he would become the sky after his death, and Meijia said that he would always be in love with the sky.
The ignorance and love that sounds embarrassing and brainless, for young and ignorant adolescent boys and girls, it is a tacit understanding that they will also be dependent on each other for life and death and love someone like in the movie.
In the heavy rain of youth, no matter how big an umbrella you have, your trousers will still get wet.
The names of the boys and girls we chased in those years were carefully typed on the nine-square grid keyboard of the mobile phone.
The habits passed down from the 2G era have been deeply imprinted on the muscle memory of our fingertips.
If there are natives in the 4G era who make fun of us, please don’t mind. They will never understand the romance of physical buttons in their lifetime.
The ten-cent text messages circulated in desk holes, in the cuffs of school uniforms, and under the covers in dormitories after lights out.
Without 512G of memory, many mobile phones at that time could only hold 100 text messages.
But there are always some text messages that I can’t bear to delete, even if they are just saying good night to each other and chatting about their concerns, but if they are left on the phone, they feel like they have retained the warmth of that moment.
So we had to carefully transcribe the text messages in our notebooks, believing that by preserving the chat history, we can preserve each other’s liking for each other.
Using GPRS to access the Internet, you can’t even use up 30M of traffic in a month.
When a message comes from QQ on the mobile phone, a little penguin will flash. You have to press "5" to enter the message page.
We lament the spring and autumn in QQ space and post some non-mainstream sentimental literature.
Whether the QQ level is the sun or the moon is the ranking of online identities. We have no secrets, so we help each other to upgrade.
Those who were nostalgic dug out their mobile phones from back then, only to find that they could no longer find the network leading to QQ2007.
The universal charger at that time was comparable to the existence of power banks today. If the phone accidentally dropped on the ground, there was no need to worry about the screen cracking, but the battery would often fall out.
Ordinary people have a mobile phone, a battery and a universal charger, while rich people have a mobile phone, two batteries and N universal chargers. If you can use a universal charger, you must be a good brother with the strongest relationship.
In these days when daily communication relies on text messages and emergency communication relies on phone calls, mobile phone ringtones have become another way for us to express our feelings.
We set the ringtone to the song that best suits our mood, and look forward to the call from the person we are thinking of. When we hear the song, we can understand our feelings, which also creates another embarrassing situation, making 10 phone calls. , 9 people sounded "Fairy Tale".
Time flies, and more than ten years have passed in the blink of an eye.
In 2021, our mobile phones will have higher-definition cameras, larger screens, and richer memory. Not only can you make voice calls, but you can also make video calls.
Various APPs emerge in endlessly. We shop, entertain, socialize, work, and learn about the world on our mobile phones. Our mobile phones are also reading human beings through our behavioral trajectories, tastes, and preferences.
We no longer need to play with mobile phones without telling teachers or parents, we don’t need to copy text messages by hand and hide notebooks at the back of the desk, we don’t need to borrow universal chargers from all over the world, and we don’t need to step into other people’s spaces because The other party has set access permissions.
2007, please reply when you receive it——
Do you know why in 2021, we can afford a mobile phone that can be charged for 5 minutes, but we can’t find the person who can talk for two hours? ?