There are many food condiments in the name of "a little fragrance" on the market, such as sesame oil, liquor, sesame sauce and so on. After the media exposure, the seasoning with the words "a drop of incense" inevitably appeared unsalable.
"Judge a person by his appearance" will inevitably be injured by accident, and a company that produces "a little fragrant" soy sauce in Zengcheng, Guangzhou will suffer greatly.
Disaster: The fish in the pond are affected.
On September 20th, Liaoning Satellite TV reported in a news program whether there were unscrupulous vendors selling "a drop of fragrance" food additives that could turn clear water into soup. In the TV picture, the "little fragrant" soy sauce and the toxic "little fragrant" broth produced by Feng Ru Fruit Seasoning Food Co., Ltd. are placed side by side on the shelves of the shopping mall.
Because this matter is related to people's livelihood, many video websites reprinted this video.
This may hurt Liu Jianbo, the chairman of Feng Ru Company. In the past month, he received numerous calls from dealers and consumers, and he had to explain repeatedly: "The' little fragrant' soy sauce I produced has nothing to do with the toxic' little fragrant' broth." But people "would rather believe it, not believe it", and Liu Jianbo's explanation has little effect. In the past month, the sales volume decreased 1/3, and a supermarket in Changsha also asked his products to be removed from the shelves.
He had to send a lawyer's letter to Liaoning Satellite TV and related video websites, asking them to stop the infringement immediately. "I want to delete the picture, that' one drop of incense' is poisonous, and mine is not!" But he hasn't received a reply.
Survey: Everyone loves to call it "a little incense"
Liu Jianbo told reporters that Feng Ru Company began to produce "a little fragrant" soy sauce from 1998. In his view, the word "a little incense" is just an adjective that condiment companies love to use. "There are a lot of sesame oil, liquor and vinegar on the market. We can't kill people just because there is a toxic additive. I hope the whole thing can be clarified as soon as possible. "
It is reported that the Shenzhen Municipal Market Supervision Administration previously said: "A drop of incense is just a title, not just a product." The reporter logged into the website of China National Intellectual Property Administration and found that there are 8 patents named "Yidianxiang", all of which are food design patents, mostly from Guangdong. For example, "Yixiangxiang" soy sauce is on the market, but no additives are involved.
The reporter learned from some small supermarkets in Guangzhou that the sales of "Yidianxiang" soy sauce in Feng Ru have indeed been affected. Supermarket staff told reporters: "Now some people are afraid when they hear' a drop of incense', and it's too late to hide."
Liu Jianbo said that his "Little Fragrant" super soy sauce was pure natural and was selected as the "Asian product" of the Guangzhou Asian Games. The reporter learned from the side that what he said was true. In the workshop of Feng Ru Company, soybeans need to be fermented in the sun for 3-6 months before they can be refined.
The Ministry of Health renamed Yidianxiang as "Salty Food Essence". A drop of incense, regarded as a toxic chemical raw material, was renamed by the Ministry of Health yesterday. On the same day, the Ministry of Health held a news briefing on food additives. After investigation by the General Administration of Quality Supervision, Inspection and Quarantine, the State Drug Administration and other departments, it was found that products such as "Yidianxiang" and "Hotpot Xiang" were salty food flavors, which were harmless to human body if used according to the standard. At the same time, the Ministry of Health announced that from May 20 12 1 day, it is forbidden to add whitening agents to flour. Su Zhi, director of the Supervision Bureau of the Ministry of Health, said yesterday that after the issue of "one drop of incense" was raised, the State Council Food Safety Office attached great importance to it and instructed relevant departments to deal with it immediately. The General Administration of Quality Supervision, Inspection and Quarantine and the State Administration of Medical Products inspected relevant enterprises and catering links.
Su Zhi said that the final survey results show that "one drop of incense" has its relevant production standards and belongs to a salty food essence. It is produced according to salty food essence, "just like chicken essence commonly used by everyone"
It is understood that salty food flavors are included in the list of additives allowed in China. Su Zhi said that the package of "Yixiangxiang" said "Yixiangxiang" because of the need of publicity. "A drop of incense" should not be a food safety problem if it is produced according to the standard and production specification, and there is no safety problem.
"But the people are very angry." Su Zhi said that "a drop of incense" did violate the law, for example, its label was unscientific and its publicity was not standardized. The propaganda of "a drop of incense" is to add a drop to white water and it becomes soup. "We think this kind of problem should be a problem of deceiving consumers." Wang Hong, deputy director of the Food Production Supervision Department of the General Administration of Quality Supervision, Inspection and Quarantine, said that there are 385 food additive manufacturers in China, and 256 are producing. After the "one drop of incense" incident, the quality supervision department conducted a comprehensive inspection of 256 enterprises. "The products produced by 256 manufacturers basically meet the requirements." However, some food additives have some problems, such as "food additives" not marked, content and composition.
Wang Hong said that the main ingredients of "Yixiangxiang" should be food raw materials, food auxiliary materials and additives, all of which meet the standard requirements. "But is this product called" a drop of incense ","fragrance "or" essence king "? Whether it is a product name or a chemical name, the regulations in this regard are still quite confusing. " Wang Hong said that the General Administration of Quality Supervision, Inspection and Quarantine is stepping up efforts to standardize this issue.