Gold rush patent
Levi Strauss 17 years old immigrated from Germany to new york 1847. 1853 The news of the gold rush in California fascinated the young Strauss, so he went to San Francisco by boat. He brought several rolls of canvas for tents and trucks and sold them to the rapidly increasing residents. But he found canvas more useful, because an old gold digger said that he wanted to sell pants that could withstand the rough use of the Nuggets. So he gave the inexhaustible canvas to the tailor and ordered the first pair of Levi's jeans. That day, the legend of Levi's was born. People spread the news of this strong jeans. Young Strauss soon opened his first shop in San Francisco. He produces many waist-high tights. Later, he gave up canvas and switched to denim, a strong cotton cloth woven with unchangeable indigo dyes in France. From 1860 to 1940, Strauss designed many improvements for originality, including rivets, arched double horse leather labels and a small flag in the back pocket. Today, these are the world-famous authentic Levi's jeans logos. Levi Strauss has indeed become an American tradition. For people all over the world, it represents the pioneering power and spirit of the West. This is a brief historical overview of Levi's. Get familiar with it first. The following is a specific introduction to the brand history. ① The historical background, schedule and events of the brand 1848 found a gold mine not far from San Francisco, which triggered the famous "gold rush". Levi Strauss left his home in new york and went to old gold to join the gold rush. He brought several rolls of canvas for tents and trucks and sold them to the rapidly increasing residents. But he found canvas more useful, because an old gold digger said that he wanted to sell pants that could withstand the rough use of the Nuggets. So he gave the inexhaustible canvas to the tailor and ordered the first pair of Levi's jeans. That day, the legend of Levi's was born. Young Strauss soon opened his first shop in San Francisco. He produces many waist-high tights. Later, he gave up canvas and switched to denim, a strong cotton cloth woven with unchangeable indigo dyes in France. From 1860 to 1940, Strauss designed many improvements for originality, including rivets, arched double horse leather labels and a small flag in the back pocket. Today, these are the world-famous authentic Levi's jeans logos. -LEVI STRAUSS, the father of American cowboy, the founder of LEVI'S STRAUSS AND CO, and the pioneer of American cowboy culture and history. Although jeans originated in America, they were not invented by cowboys. Jeans began to appear in the western United States in 1950s, from 65438 to 2009. They were originally invented for gold diggers. Development course 1829 Levi Strauss was born in Bavaria, Germany. Levi Strauss 17 years old immigrated from Germany to new york 1847. 19 In the late 1940s, the discovery of gold mines in California triggered the gold rush in the United States, and the news of the gold rush in California always fascinated young Strauss, so Strauss sailed to San Francisco in 1853. At that time, he took several rolls of canvas for tents and trucks and sold them to the rapidly increasing number of gold miners. The birth of the first pair of jeans 1853 Because the clothes worn by the gold diggers at that time were ordinary cotton-padded jacket, they were easy to wear out. Strauss came up with a New Pants with a low waist and straight legs and a narrow hip circumference cut out of thick canvas; After that, he gave up canvas and switched to denim, which is a strong cotton cloth woven by indigo dye with stable color in France, making it more comfortable to wear. Because these pants are sharp and neat, they are also deeply loved by cowboys and gradually become their characteristics. 187 1 year, Strauss applied for a patent and founded the world-famous Levi's company. Levi's Company has become an American tradition for 2 1 century. For people all over the world, it represents the pioneering power and spirit of the West. A young man named jakob davies suggested to Mr Strauss. The firmness and appearance of Levi's pockets can be improved by punching copper rivets on the corners of the pockets. As a result, they agreed to enjoy the first patent in Levi's improvement process. From 65438 to 0930, in order to make up for the losses caused by the economic depression, ranchers in the western United States turned their pastures into holiday hotels for the rich in the east. Ranch guests from the city ride horses here, eat and dress like real cowboys. After the holiday, I returned to my home in the East with new western clothes. It was the first time that Levi's jeans crossed the east bank of the Mississippi River. During World War II, Levi's jeans manufacturing industry was declared as a necessary industry. Only people who are directly related to the battle can buy these jeans. 1950 It is the first time to replace buttons with zippers (1926 by Lee). 1970 Almost every teenager has a pair of worn-out jeans. Decorate it by painting all kinds of works on it with oil paints. Because this trend is too popular.