At present, some people in the society despise the role of economical car manufacturers like Tianjin Automobile (now Tianjin FAW) in the development of China automobile industry, and think that these enterprises are "insignificant". In response to these views, Zhang Xiaoyu said with great certainty: "The development of China's automobile industry today is the result of the concerted efforts of various enterprises in the automobile industry. This is a historical process, and everyone has made great achievements. No one can erase this achievement. "
Professor Xu Xiangyang, Department of Automotive Engineering, Beihang University: Xiali, which has complete intellectual property rights, must be a self-owned brand
Xu Xiangyang believes that to find out whether Xiali is a self-owned brand, we must first find out what is the definition of a self-owned brand? The model is designed independently, the core technology is controlled independently, and it has all intellectual property rights, so it can be regarded as an independent brand. What about Xiali? "Yes," Xu Xiangyang said clearly. After so many years of improvement, Xiali's N3, A+ and other new models are independently developed by Tianjin FAW, which has mastered the core technology and has completely independent intellectual property rights. Therefore, Xiali is an independent brand.
at the same time, Xu Xiangyang also stressed that the independent brands here should be distinguished from the national brands. The brand created by a joint venture can also be regarded as an independent brand, but the brand ownership is not necessarily controlled by the Chinese side. Xiali does not have these problems.
when it comes to the contribution of xiali car to China's automobile industry, Xu Xiangyang pointed out that it was one of the "three big and three small" in that year, and it has an irreplaceable position in China's automobile industry, especially in the car industry. Xiali is a car suitable for low-and middle-income people in China, which provides conditions for many people to enjoy automobile civilization. In terms of industrial contribution, Xu Xiangyang said that it was because of it that the foundation of China's entry-level car parts supply system was laid. Now many entry-level car companies have developed on this basis. In addition, many technical talents and industrial workers trained by Xiali have also made great contributions to the overall growth of the automobile industry.
Du Fangci, chief observer of China Automotive News: Xiali is the product of independent innovation
On the question of whether Xiali is an independent brand product, Du Fangci believes that two concepts must be distinguished first: independent brand and independent technology. Technology and patents can be bought and sold. As far as Xiali is concerned, it was the technology imported from Daihatsu in Japan. From the brand point of view, Tianqi did not use Dafa brand in those days, but created Xiali brand by itself, and it has been stuck to it, so it can be clear that Xiali is an independent brand. Du Fangci also stressed that although it is imported technology, after years of digestion and absorption, the new Xiali products of Tianjin FAW are now very different from the old Xiali. It can be said that Tianjin FAW's independent research and development on Xiali products coincides with the third of the three innovative forms proposed by the central government: introduction, digestion, absorption and re-innovation.
He said that Tianjin automobile industry is a microcosm of the development of China automobile industry to a great extent. At that time, there was a national regulation that the next model was allowed to be introduced only when the production and sales of the previous model reached 15 thousand. Due to the limited market capacity at that time, Xiali reached the standard of less than 15, vehicles in the early 199s, so it has been forbidden to introduce new models. Tianqi endured the pain, but persisted. Later, the intervention of FAW gave great impetus to Tianjin automobile industry. On the one hand, FAW has a good eye; on the other hand, the foundation of Tianjin automobile industry is quite good. With the support of FAW, Tianjin FAW has quickly improved in management, technology and many other aspects.
As for Xiali's continuous sales, Du Fangci pointed out that Xiali brand has long been accepted by consumers after years of accumulation and precipitation. With the continuous improvement of product technology and quality level and the continuous enhancement of consumer spending power, Xiali's sales prospects are promising. He said that as far as models are concerned, Xiali still has a lot of room for development, which can be further improved, taking the road of low-cost cars with high configuration, playing cards with complete configuration, good safety and good reliability, constantly changing the appearance and enriching Xiali models.
Qian Pingfan, deputy director of the Research Office of Industrial Economics Research Department of the State Council Development Research Center: Xiali has been an independent brand since Dafa brand was not used
In view of the debate on whether Xiali is an independent brand, Qian Pingfan believes that an independent brand should first see whether it meets two conditions. The first is whether you have independent intellectual property rights. Whether it is self-developed or purchased technology, we must first determine who has the intellectual property rights. Then, it depends on whether the brand benefits are all owned by yourself. Because the use of the brand is to generate costs and benefits, if you use this brand, you have to pay others, then this is not an independent brand. Look at Xiali again. Although it is imported technology, China has complete intellectual property rights. Daihatsu was introduced, but Tianqi didn't use Daihatsu brand at that time, but created Xiali brand by itself, and all the brand benefits belonged to itself. Therefore, from these two aspects, Xiali is an independent brand.
Speaking of Xiali's contribution in the past 2 years, Qian Pingfan said that Xiali was one of the "three majors and three miniatures" originally arranged by the state. It can be said that Santana has a great influence in the field of economical cars as well as in the field of middle and high-grade cars. It has greatly expanded the capacity and scale of the whole automobile market, fundamentally loosened the position of "official cars" in the China car market, and made ordinary cars truly enter the family. This change attracts more enterprises to enter the field of economical cars, which provides more people with opportunities to enjoy automobile civilization.