Shakespeare revealed the precious spirit of credit, conscience, friendship and wisdom through a story that happened to a merchant in Venice.
As a brand name, the concept it expresses is still credit, conscience, friendship and wisdom.
Brand origin
(william shakespeare1564 ——1616)
The brand The Merchant of Venice originated from Shakespeare's play The Merchant of Venice.
William shakespeare (1564- 16 16) is a representative figure of humanism in the European Renaissance, with many works and far-reaching influence.
In The Merchant of Venice, Shakespeare shows the merchant's business ethics and humanistic spirit of honesty, credit and friendship through the extraordinary and valuable qualities of reputation, loyalty and friendship that happened to Antonio, a merchant of Venice.
Today, we regard him as a famous brand of Italy (Hong Kong) International Trading Co., Ltd., and the concept it advocates is still credibility, loyalty and friendship.
The application of this concept in brand management shows that brand value is "quality, innovation, service and credibility".
terrain map
Venetian merchant tiles, "tiles with stories", have a good reputation and loyalty, and are happy and innovative; Like the ethereal and pure Shan Ye wind, a pot of wine, a bowl of vegetables and a lamp, she walks in the depths of her emotions with a simple, solid, pure and natural manner and a wise, rational and secretive character; Her rich cultural background and profound life thickness give people different life feelings and profound aesthetic enjoyment; The perfect combination of traditional crafts and modern art conveys an elegant and leisurely lifestyle, highlights unique personality charm and interprets the ups and downs in a long life; Explore the true meaning of life from the depths of people's souls, sharpen the soul of life, and let people feel the charm of the countryside in the tense urban life, let go of their feelings and return to themselves.
Enterprise profile
Italy Venice (Hong Kong) International Trading Co., Ltd. is a Sino-foreign cooperative enterprise, registered in Hong Kong, with three ceramic production bases (Italy, Foshan and Chengdu) and a ceramic art research institute (Chengdu). It is a joint-stock ceramic construction enterprise integrating ceramic R&D, production and sales, and has a well-known high-end brand "Venetian Merchant Tiles" with "pastoral nature and original art". Mainly produces wall and floor tiles, artistic tiles, hand-made tiles, artistic hand-painted tiles, artistic sandstone, sculptures and other products. Now it has more than 50 series, 65,438+0,000 styles of products, and obtained 367 national patent certificates. The product sales and service network covers Shanghai, Hangzhou, Nanjing, Wuhan, Changsha, Zhengzhou, Shijiazhuang, Xi, Chongqing and Chengdu.
Artist R&D team
The company's product design R&D team is an artist group composed of Chinese and foreign artists, with unparalleled R&D strength.
Robert, a professor at Indiana University of the Arts, and Tom, a famous American artist, are special artistic advisers to Venetian businessmen. Professor Zhao Shutong of China Academy of Fine Arts, famous sculptor and collector, President of Venetian Merchant Art; Mr. Guo Qiang, Professor of Beijing Institute of Fashion Technology, Doctor of Ceramic Art of China Academy of Fine Arts, Senior Craft Consultant of Venetian Businessmen's Ceramic Tiles. Mr. Zeng Xun, a famous national pioneer artist and ceramist, is the director of the company's ceramic research institute; At the same time, the company has established cooperative relations with Sichuan Music Chengdu Academy of Fine Arts, Sichuan Normal University Academy of Fine Arts, Chengdu Art Vocational and Technical College, and has a group of professional design and development personnel and hand-drawn staff.
Product characteristics
Gorgeous cities are man-made, and simple villages are made by God.
Venetian merchant tiles pursue nature and simplicity. Product design originality originates from nature, introduces classic visual cultural symbols, creates natural culture, pays attention to the subtlety of people's spiritual situation, and embodies the organic integration of nature and humanity. In terms of technology, nine-die and twenty-seven-cavity pressure grinding technology, roller printing, screen printing, glaze grinding, magic color and other decorative techniques are used as production means, with reliable quality and rich aesthetic elements and cultural connotations.