Creating a new era of Chinese ceramics
Hanguang Porcelain has been hailed as the most ingenious and supreme product since its birth. So far, it has obtained multiple national invention patents and more than 400 design patents, and its design works It has won more than 20 national-level gold and silver awards. It has been collected by the Purple Light Pavilion of the State Council, the National Museum, the National Treasure Hall, and the National Art Gallery. It has also been presented as a national gift to the United States, Japan, Greece, and South Korea by the top leaders of the party and the country. , Arab and other heads of state.
In 2005, Li Youyu was named a Chinese Ceramics Master and a Chinese Arts and Crafts Master for his successful research and development of Hanguang Porcelain and his outstanding contributions in the field of porcelain. The Shanghai Municipal Government regarded him as a model of the creative industry and named him the "Shanghai Ceramic Art Original Design Master Studio". The studio is equipped with a professional R&D team of more than 20 people and modern R&D equipment, including computer multimedia, display space, reception facilities, and testing equipment. In 2007, Hanguang Porcelain landed in the most prosperous section of Nanjing East Road, Shanghai, the first commercial street in China. The exhibition hall covers an area of ??more than 800 square meters. It is the flagship image store for the display and sales of Hanguang Porcelain.
The Hanguang Porcelain production base was rebuilt in 1995 and has now been built into a garden-style production center. The European villa-style factory building was designed and constructed by the master himself, full of artistic atmosphere.
From successful development to mass production, Hanguang Porcelain has developed from white-body bisque porcelain to two series of practical porcelain and artistic porcelain with hundreds of varieties.
Internationally popular daily-use porcelain is developing in two extremes. It can either follow the road of exquisite classics, which are so skillful that no flaws can be found, such as Nymphenberger in Munich and the Royal Porcelain Factory in Berlin; or it can be simple and simple. Road, like some Japanese porcelain. In the past, my country's porcelain was "half-baked", neither exquisite nor simple. The birth of Hanguang Porcelain set a precedent for the creation of fine porcelain in China, which enabled my country's daily ceramics to break away from the single function of "practical" and move towards a new realm of both "practical" and "art collection".
As a master of ceramics, Li Youyu has achieved perfection in his works. But as an entrepreneur, Li Youyu still lacks experience. In recent years, although Hanguang Ceramics has annual sales of tens of millions of yuan, these are not marketed. Almost all of them are purchased by people who come to visit them. Because the company has not yet established a sales department, and there is no dedicated person responsible for sales. Therefore, although Han Guang porcelain is good, not many people know about it. In this regard, Li Youyu said: "Now that the product is ready and the first step goal has been achieved, we will start building a brand. Next we will enter Germany, the United Kingdom, Japan, and the United States to compete with top international brands. . We have this confidence because the hard indicators of our products have surpassed them."
Li Youyu believes that ceramics are the soul of China. When the country is strong, ceramics will prosper; when the country is weak, ceramics will decline. Today is a prosperous time and the 60th anniversary of the People's Republic of China is about to be celebrated. Li Youyu and his team are developing and producing a porcelain set to celebrate the 60th National Day that is highly collectible and will be admired by the world. It will tell the world: China is strong and ceramics are revitalized.