That’s quite expensive! IMHO, I would buy Apple for the same 5000-6000 yuan! If you can buy Apple, never buy Android!
With the development of China’s mobile phone industry, especially the arrival of 5G mobile phones, it is not difficult to find that domestic mobile phones are indeed becoming more and more expensive.
However, are domestic mobile phones really expensive? I don’t think so. Pricing in the mobile phone industry is based on cost. Compared with many foreign brands, such as Apple, Samsung, LG, etc., we will find that domestic mobile phones with the same performance are much cheaper, which means that the premium of domestic mobile phones is very low. Therefore, domestic mobile phones are already very cheap. As for the high price of mobile phones caused by the current initial launch of 5g, I believe it will not last long. As 5G-related technologies become increasingly mature, the production costs of 5G mobile phones and their components will decrease accordingly. I believe that in the near future, we can buy 5g mobile phones as cheaply as 4g mobile phones.
1. The price of high-end flagships has increased overall
At present, domestic mobile phone brands mainly include Huawei, Xiaomi, Honor, VIVO, OPPO, OnePlus, Meizu, etc. From the price of each flagship phone In terms of levels, 3K+ is already a common level, especially since the launch of 5G technology. Except for Huawei, all other flagship models are within 3K-5K, and Huawei’s top-end models have reached 7K+. This has a huge relationship with the improvement of the level of economic development, the increase in overall prices and costs, and the increase in consumption levels. From a thousand yuan machine to the current 3K+, the price of domestic models can be said to be "rising." The price is a lot more expensive, but various manufacturers have also continued to Increased investment in all aspects has brought consumers a new product quality and service experience;
2. "Sea of ??Machines" tactics, "brand" tactics combination, full price coverage
< p> Domestic mobile phone manufacturers with Huawei and Xiaomi as the first echelon have not only achieved full coverage of high-end, mid-range and low-end mobile phones for different groups of people and different age groups, but also established sub-brands such as Honor and Redmi to realize the brand , price differentiation competition. Of course, brands such as VIVO and OPPO are not willing to be weak and have established different product series. Various manufacturers are facing the trend of 5G technology, and the prices of mid-to-low-end mobile phone products have reached the level of 2k+. From the perspective of consumers, they have bid farewell to the thousand-yuan price, and the prices are indeed much more expensive;3. High-end products “support the facade”, and low-end and mid-end products are common.
The competition in the domestic mobile phone industry is now a “red ocean”, and supply chain channels and accessories prices are gradually becoming transparent. , the mobile phone motherboard accessories, screens, and 5G communication modules of various manufacturers basically come from Samsung, Qualcomm and other manufacturers. This has also led to increasingly fierce competition in the mobile phone industry. In the past, relying on a single hardware stacking competitive strategy was not enough to defeat the opponent, so various manufacturers are in 5G Do research on technology, mobile phone photography, system optimization, mobile phone ecology, content, charging, etc. to find breakthroughs. This is particularly prominent for Huawei and Xiaomi. This approach not only ensures the brand value, but also provides a great "price endorsement" for the sales of other mid- to low-end products, thereby also achieving the sales volume and most of the profits of the mobile phone business.
In summary, as the mobile phone industry continues to develop and competition is fierce today, the price of domestic mobile phones has increased instead of falling. It is indeed a lot more expensive. As a consumer, are you willing to pay the price?
First of all, I have to answer that it is not expensive. The poster actually mentioned domestic mobile phones, which must be compared with non-domestic mobile phones. The main representatives are Apple and Samsung. Ten years ago, to be precise, five years ago, non-domestic mobile phones were definitely better than domestic mobile phones. We have to admit. Nowadays, domestic mobile phones are definitely more cost-effective, and domestic manufacturers are at the forefront in daring to innovate. Apple has always had a notch screen, but it has not yet entered the 5G era and is already quite backward. I really don’t know if Apple still has What good. Of course, some people have said that apples are of good quality, but I would like to ask, what is wrong with domestically produced products? When it comes to Samsung, Chinese people have long disdained to use it. What is there to say? Domestic machines are more cost-effective and innovative, so why don’t we use them?
First of all, the conclusion is that domestic mobile phones are really not expensive.
Let’s look at a set of data.
Counterpoint, a world-renowned market research organization, released the "Global Smartphone Profit Report" in Q3 last year.
According to the report, in the third quarter of 2019, the total profit of the global smartphone market reached US$12 billion, of which Apple alone took 66% of the profits, and Samsung took 17% of the profits. The two companies took away 83% of the profits of the smartphone industry. The remaining 17% of profits are shared by dozens of brands including Huawei, Xiaomi, OPPO, vivo, Nokia, and Lenovo.
Global smartphone brand profit report: Apple firmly ranks first
Let me tell you another data: Apple does not ship the most mobile phones every year, after Samsung and Huawei. Therefore, it can be said that Apple took away the most profits with smaller shipments. You can imagine how high the profit margin of each iPhone is. The current ranking of global smartphone shipments is: Samsung>Huawei>Apple>Xiaomi.
Global smartphone shipment rankings in the first quarter of this year
Judging from this data, we have to say that it is too difficult for domestic mobile phone brands to make money in the mobile phone field. Although it seems that domestic mobile phone sales are higher, and Huawei's mobile phone sales can even be said to crush Apple's iPhone, they basically don't make much money. It can be said that domestic mobile phones are following the "small profits but quick turnover" route. Big sales, low profits.
Why can Apple and Samsung take away most of the industry’s profits? This is because their products are priced high and the material cost is actually very small. Let’s compare with iPhone 11 Pro Max (512GB version).
According to calculations by TechInsights, a foreign professional organization, the BOM material cost of iPhone 11 Pro Max is US$490.5, which is approximately RMB 3,493.
iPhone 11 Pro Max material cost details
The official price of the National Bank version of this model is 12,699 yuan, so its material cost accounts for approximately 27.5%, that is It is said that the selling price is close to 4 times the cost.
The agency also calculated the total material cost of Samsung Galaxy S20 Ultra to be US$528.50, which is approximately RMB 3,748. The official price of the National Bank version of this model is 9,999 yuan, so its material cost accounts for about 37%, which means that the price is close to 2.7 times the cost, which is a little better than Apple.
Samsung Galaxy S20 Ultra material cost details
Then let’s look at the material cost of Huawei’s mobile phone, the most high-end domestic mobile phone brand. I can currently only find material cost information for last year's Huawei P30 Pro.
Japanese research institution Fomalhaut Techno Solutions dismantled the Huawei P30 Pro (8+128GB) last year. They found that only 0.9% of Huawei P30 Pro components came from the United States, and the total cost of all components was US$363.83 (approximately 2,497 yuan). At that time, the official price of Huawei P30 Pro (8+128GB) was 5,488 yuan. Therefore, its material cost accounts for approximately 45%, which means that the selling price is nearly twice the cost, which is much better than Apple and Samsung.
Of course, many people may say that Apple and Samsung have higher R&D investments, and these are also costs. However, Huawei's R&D investment ranked fifth in the world last year, surpassing Apple. Huawei's R&D investment last year reached 12.7 billion euros (approximately RMB 98 billion), accounting for 13.9% of total revenue. It has surpassed Apple and Intel to enter fifth place.
In 2019, Huawei ranked fifth in the world in terms of global enterprise R&D investment
Of course, the R&D investment of other mobile phone manufacturers is far lower than that of Samsung, Huawei, and Apple, so their There is not much room for premium, and sales are mainly driven by mid- to low-end mobile phones, while the profits from mid- and low-end mobile phones are minimal.
So don’t say that domestic mobile phones are expensive anymore, they are really following the path of small profits but quick turnover. Domestic brands cannot make much money at all. The real money makers are Apple and Samsung.
Many people say that domestic mobile phones are expensive this year. This is because now is the early stage of 5G, an era when 4G mobile phones are fully converted to 5G, and the cost of some components that support 5G networks is currently relatively high. In addition, some domestic manufacturers focus on updating mobile phone cameras, so a lot of costs are spent on mobile phone lenses, which makes you feel weak. In fact, the cost of domestic high-end mobile phones is also very high.
In the past two years, the prices of domestic mobile phones have indeed been rising, but this should be affected by the increase in prices in the entire mobile phone market.
The prices of cutting-edge flagship foreign brands Apple and Samsung have directly exceeded the 10,000 yuan mark in the past two years, which has directly caused the prices of cutting-edge flagships of domestic mobile phone brands to also rise.
However, whether the price is expensive or not should be considered in light of the development of the times and wage levels.
At present, domestic brands are becoming more and more comprehensive in product segmentation. In other words, domestic mobile phones cover almost all price ranges from 0 to 10,000 yuan. Each price range has products suitable for corresponding consumer groups. If you put aside your own income level and choose a more high-end product, you will definitely find it too expensive. Even so, the current average price of domestic top flagships should be around 6,500 yuan, which is affordable for a normal office worker and is not outrageous.
Expensiveness is a personal perception and is relative. Maybe I think 6,000 yuan is expensive, but you don't think so, that's all.
Finally, it is recommended that everyone consume rationally when purchasing mobile phones, choose the one that suits you best, and do not compare!
Domestic products include expensive ones, cheap ones ranging from hundreds to tens of thousands~
The rising price of smartphone components is the main reason for the price increase of domestic mobile phones. The production of smartphones includes screens. , chips, memory, cameras, batteries and many other components. However, most of the key components of domestic mobile phones are still heavily dependent on imports. Coupled with the continuous decline of the RMB exchange rate, the prices of components are becoming more and more expensive. Domestic mobile phone manufacturers can only increase Mobile phone prices to share the pressure.
Samsung flexible OLED screen
Taking mobile phone screens as an example, Samsung occupies more than 97% of the market share of OLED screens. Although domestic screen manufacturers BOE and Tianma can also produce OLED screens, The screens of domestic mobile phones are still dominated by Samsung AMOLED screens. In addition, the flexible OLED screens equipped with high-end mobile phones can only be produced by Samsung and BOE.
In addition to mobile phone screens, the mobile phone memory market is also controlled by Samsung. Since 2016, the price of memory modules has risen rapidly, and there was even a situation where supply exceeded demand. Many mobile phone manufacturers began to stockpile components in advance. .
Qualcomm Snapdragon processor
In terms of mobile phone processors, except for Huawei's independently developed HiSilicon Kirin chips and Xiaomi's Pinecone Pengpai chips, other mobile phone manufacturers do not have their own For chips, you can only choose Qualcomm Snapdragon processors and MediaTek processors. Some of Meizu’s mobile phone products will also choose Samsung Orion processors. In addition, camera sensors for domestic mobile phones are mainly provided by Sony, and the technical level of domestic manufacturers is currently unable to meet the needs of the domestic mobile phone market.
Second, in order to enhance their brand image, domestic mobile phone manufacturers are exploring the high-end mobile phone market and are constantly increasing the prices of their flagship mobile phones. This is also an important reason for the price increase of domestic mobile phones.
Huawei mobile phones
Take Huawei mobile phones as an example. Huawei mobile phones have now established a firm foothold in the high-end mobile phone market with the Mate series and P series. The Huawei P20 series launched in the first half of the year has also been successful. It broke through the 5,000 yuan mark. Xiaomi, OPPO and VIVO have also launched the Xiaomi MIX series, OPPO Find X and VIVO NEX respectively, actively exploring the high-end mobile phone market and achieving good results.
Nowadays, domestically produced machines are already very good and cost-effective. With the same configuration and the same price, Apple’s machine cannot afford it without a certain economic foundation.
It must be expensive, but it’s not good. It would be more expensive to use without Apple