The cover of WeChat red envelope is a cover payment customization platform opened by WeChat to brands. From 20 19, wechat is officially open to enterprise users? Customized red envelope cover? After the function, every year, different brands and stars snap up the cover of the red envelope, which is very lively, and it is in Alipay Five Blessingg. 20 10, 10, the right to customize the red envelope cover of WeChat open video number. Since then, customized red envelope covers are no longer the patents of large companies and institutions.
Stronger brand sense: in every link of sending and receiving red envelopes, brand elements can be stably displayed and brand strength can be demonstrated. Fully open customization: You can define styles and create your own. Exclusive cover story: brand-new product form, telling the story behind the team and creating brand charm. Better contact with users: integrate brand communication into every holiday blessing of WeChat users and gain hundreds of millions of attention. Free cover distribution: multiple cover distribution methods, accurate and effective cover distribution. Fast tracking purchase: the data is updated in real time, which is convenient for additional purchase and helps a variety of activity scenarios. To sum up, the platform can not only customize the style of receiving and opening red envelopes, but also do data analysis on the distribution and use of red envelopes.
In essence, red envelopes are more advertising and marketing attributes. In fact, as early as the first cooperation between WeChat and CCTV Spring Festival Evening, it has already begun to take shape. At that time, the red envelope was shaken, and the words and logo of major manufacturers were exposed, but they were not customized. This year, WeChat completely released this function, which can be customized by the whole people.
Cover abbreviation is used to quickly identify the customized party of red envelope cover. For example, if you are a company, you can write the company name or product name. The cover abbreviation will be displayed in the red envelope message bubble (the brand logo has not been uploaded), the red envelope page, the red envelope details page and the cover story. The brand logo is used to better identify the customized side of the red envelope cover, and the distinctive brand logo will be impressive in the chat scene. The brand logo will be displayed in the red envelope message bubble and the cover story (if the brand logo is not uploaded, only the cover abbreviation will be displayed). In fact, it is the background picture of the red envelope cover and the main part of the red envelope cover style. Officials have clear requirements and restrictions, which can be found in official documents.
In fact, it is rich text content, which can be graphics or videos. After opening the red envelope page, it will be displayed, similar to the details page, which can carry more content. In order to maintain the content ecology of the WeChat red envelope open platform, the cover abbreviation, brand logo, cover style and cover story used in the red envelope cover need to provide relevant materials to prove the ownership of rights. If it is necessary to legally use the rights of others, it shall obtain the legal and effective authorization of the obligee and provide valid certification materials for the authorization.