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The Xiaomi Mi 10 series has achieved good sales results since its release in February this year. Currently, its domestic sales are second only to the Huawei P40 series, which is a very popular new 5G flagship. The upcoming Xiaomi Mi 10 Youth Edition will further lower the price and even come with a periscope telephoto lens. Xiaomi officials and several Xiaomi executives have already started pre-promotion of this phone, but inadvertently, low-level and indecent promotional copy appeared.
Chang Cheng, who joined the new Xiaomi Group as vice president, posted a pre-heating promotional Weibo about Xiaomi Mi 10 Youth Edition on the morning of April 24. In order to promote the Xiaomi Mi 10 Youth Edition, which comes with a periscope telephoto lens, he used photos of cracked crotches and beautiful girls in dormitories, meaning to guide users to shoot these scenes with the Xiaomi Mi 10 Youth Edition.
Since this content was discovered and reprimanded by netizens today, Chang Cheng quickly deleted the content. Comments on Weibo included Chang Cheng’s reply to netizens, which was a bit marginalized. In fact, this is not the first time Xiaomi has had similar promotional copywriting incidents. For example, the previous promotional copy such as Ten Cores and Two Stems and Candid Photography are also very clear and have been criticized by many netizens and even senior rice fans for a long time.
As the founder of China’s Internet mobile phone brand, Xiaomi is very good at Internet marketing and fan operations. But after gaining huge traffic and attention, if he accidentally makes a stupid mistake, he will be constantly amplified and criticized by everyone. Xiaomi’s biggest goal this year is to hit the high-end market with Apple mobile phones. If we don’t discuss the product level first, taking these marketing black histories and low-level mistakes as examples is not high-end at all. Xiaomi should take this as a warning and not make the same mistake again in the future.
To learn more about "Xiaomi's irrelevant copywriting again, netizens denounced it as embarrassing and vulgar", please pay attention to the Deep Space Game Information Column. The Deep Space Editor will continue to update you with more technology news.
Source: Deep Space Game Editor: Anonymous
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