What's the difference between a general agent and a general distributor? Now many people will make money as agents, and there will be two kinds of agents and distributors among our FMCG agents. The following is the difference between the general agent and the general distributor and related information.
What's the difference between a general agent and a general distributor? 1 the difference between the general distributor and the general distributor is as follows: the general distributor is the main agent, supplemented by sales, and the following second-and third-level agents are provided; General distribution, mainly sales, responsible for regional promotion, may be a second-and third-level agent. The authority of the agent is required to be greater than that of the general distribution. Because total distribution, as its name implies, is responsible for the distribution business in a certain area; The general agent is the only agent responsible for the brand, including sales and other business matters.
The difference between an agent and a dealer:
(a) the relationship between the agent and the distributor is that of buying and selling.
(2) The agent sells in the name of the principal, that is, the manufacturer, signs a sales contract, and the dealer engages in sales in his own name.
(3) The agent's income is commission income, while the dealer's income is the price difference income of commodity trading.
(4) In terms of legal relationship, agency behavior is the behavior of the principal, and the legal consequences of the civil behavior between the agent and the third party within the scope of authorization belong to the principal (supplier), while the legal consequences of the civil behavior between the dealer and the user must be borne by themselves. The difference between dealers and agents mainly lies in whether they have the ownership of the goods involved. Agents only act as intermediaries between buyers and sellers to form transactions and earn commissions from them. Distribution refers to the independent management of the goods it operates with property rights.
What's the difference between a general agent and a general distributor? There is no difference between them.
General distributor is also called general agent, general agent. It refers to the designation of the largest manufacturer or authorized merchant in the authorized area to designate the exclusive delivery platform, and undertake the work of manufacturer's sales network construction, storefront construction, downstream channel development, dealer training, market advertising investment, brand building, after-sales service, etc. The requirements of different manufacturers are different, and the general sales method is mainly wholesale.
General distributors and manufacturers or authorized merchants can purchase goods in the form of accounts or cash. Most manufacturers will get cash rebates when they buy cash, and they can buy cash if the capital planning is reasonable. Account period means that the manufacturer gives the merchant a certain amount of credit within the specified time, and the merchant can buy the goods without paying within the credit limit, but must pay back the money within the specified time.
As an independent business organization, dealers can operate multiple varieties, which are almost not limited by suppliers, and have large independent space and profits; However, agents are not necessarily independent institutions, and they need to accept the control and system of suppliers in the course of operation.
Extended data
The general agent has extensive authority granted by the principal, and can sell goods on behalf of the principal, and can also accept all business entrusted by the principal when signing the contract. All legal consequences of conducting business within the scope of authorization granted by the client shall be borne by the client. The general agent is essentially the representative of the client abroad, so you should be careful when choosing the general agent.
Licensing trade is a commercial technology transfer transaction in international trade, which should include technology transfer, patent right transfer and trademark use. Patent refers to the documents issued by academic institutions affiliated to the government according to the application, which clarify the main points of patented technology, give legal recognition, and indicate that the patent must be used under the authorization of the patentee. The term of patent protection is about 10- 15 years.
What's the difference between a general agent and a general distributor? Distribution means that you pay as much as you buy from suppliers.
Distribution in international trade means that dealers sell products for foreign suppliers according to agreed conditions. The two parties enter into an agreement or mutual agreement, and the supplier regularly and quantitatively supplies the distributor, and the distributor sells it in the domestic market. There is also a buying and selling relationship between dealers and suppliers. Distributors must purchase goods from suppliers in a self-financing way, sell them themselves, and be responsible for their own profits and losses and risks.
The agent takes care of the business on behalf of the enterprise, not buying out the products of the enterprise, but giving the manufacturer a quota. The ownership of goods belongs to the producer, not to the merchant. They also don't use their own products, but sell them on behalf of enterprises.
Agency is an important legal system for civil subjects to carry out certain legal acts through others. Specifically, agency refers to a civil legal system in which an agent carries out legal acts in the name of the principal according to the agency right and within the scope of agency authority, and the consequences of the acts are borne by the principal. An agent who carries out a civil juristic act on his own behalf is the principal who bears the responsibility for the civil juristic act.
1. Different commodity ownership
Dealer:
Dealers have independent operating institutions, that is, their own stores, which have the ownership of goods, make independent business decisions and make profits, which is equivalent to the responsibilities and rights of suppliers.
Agent:
Agents are not necessarily independent institutions, do not own the ownership of goods, and are guided and restricted by suppliers in business activities, earning commissions, and suppliers have great rights.
2. Different sales methods
Dealer:
Dealers take money and buy goods from enterprises. They buy goods not for their own use, but for resale. For them, they only pay attention to the price difference, not the actual price.
Agent:
Agents are enterprises and non-governmental organizations entrusted by enterprises to help enterprises find markets and even sell products. Their obvious feature is that they don't own products and only charge corresponding commissions.
3. Different ways of making profits
Dealer:
Dealers buy goods from merchants and then sell them themselves, earning profits generated in the sales process, not operating profits.
Agent:
Entrusted by enterprises, agents help enterprises find markets and even help enterprises sell products, and only charge corresponding commissions.
4. Different restrictions on business activities
Operator:
The difference between agents and dealers is mainly reflected in whether their business activities are guided and restricted by manufacturers or superior agents. Operators do not accept or are rarely restricted by suppliers in their business activities.
Agent:
An agent is an authorized representative of a manufacturer in a certain region, who acts as a representative of the manufacturer to distribute a certain product. It has no autonomy and is more constrained by manufacturers.