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In the mid-19th century, it was generally believed that pink was a male color and blue was a female color. Because pink is relatively more decisive and strong, and more in line with the male "personality". The blue is more delicate and beautiful, and more in line with the female "personality".
In everyone’s impression, there is a stereotype about gender? Men are blue and women are red. Pink seems to be exclusive to women since ancient times. If a man has anything to do with pink, he will inevitably be criticized. Ordered.
However, did you know that more than a hundred years ago, pink was only for boys! And blue is just for girls.
As early as in the history of European literature, the oldest literary work "Homer's Epic", the color rose was used to describe the morning glow. Rose? rose? comes from Latin and means pink. Pink is a very common color in many paintings during the Renaissance. This warm color often appears on Jesus and angels.
Before the middle of the 20th century, for a long time, pink was more used to set off the virility of men. At that time, it was generally believed that pink represented strength and determination, so it was more suitable for boys.
As for the association between blue and girls, it comes from the Virgin Mary in Christianity. In the Middle Ages, blue was a very precious pigment, so painters would like to use blue to highlight Mary's important status. Blue also implies the Virgin Mary's steadfastness and loyalty, symbolizing feminine temperament, and is more suitable for girls.
Red has symbolized strength and majesty in European history. We can see them wearing red in the portraits of many kings and leaders.
However, some scholars speculate that the reason why people at that time believed that boys should wear pink was because they had not yet become "mature" men. And their ideal "maturity" is to have the strong demeanor displayed by a king and leader. Therefore, before becoming a man, boys should wear pink first~
Later, there was a woman who discovered the charm that pink brings to women, so she began to decorate herself with pink. She is the famous mistress and socialite Madame Pompidou of French King Louis XV in the 18th century.
Madame Pompidou liked to put pink blush on her fair face and her skirt was covered with pink roses. Under her leadership, the "pink trend" was launched in the French ladies circle.
She also turned Sèvres porcelain into a popular accessory on the writing table, and one of the classic pinks was called Pompadour Rose.
It was also during the Rococo era that pink became the color of liturgy. This is a special manifestation of pink as a male symbolic color. At that time, wealthy nobles donated their discarded clothes to the church, which could be transformed into robes for worship and decorative draperies.
Because in ancient times, only high-ranking clergy and princes and nobles could wear colorful clothes, while farmers and civilians could not afford those colorful clothes.
Their shirts, vests, and stockings are usually dyed gray or brown with vegetable dyes, and they fade easily. Therefore, color was used in ancient times to illustrate power and status, and to show off wealth and status.
In the empire where the sun never sets, which once led the world trend, pink was also a symbol of men. To this day, many maps still highlight the original member states of the Commonwealth in pink.
So, when did girls start wearing pink and boys start wearing blue?
After World War II, people threw away their wartime blue uniforms (soldiers and nurses wore blue uniforms) in order to get rid of the shadow of war as quickly as possible.
Mr. Dior's famous "New Look" fashion came into being in the 1950s, and pink was indispensable.
At that time, many families in the United States were eager to bring pleasant colors into their homes. Almost all decoration styles began to feature soft colors. Correspondingly, colorful kitchen utensils represented by light pink Also follows.
In 1946, the baby boom broke out in the United States. Major department stores aimed at this business opportunity and launched a fierce "color war".
John Wanamaker, a famous department store in Philadelphia, Marshall Field Department Store in Chicago and White House Department Store in New Orleans, all recommend baby girls to wear pink.
Under the overwhelming brainwashing of advertising, most people have gradually accepted this new setting. As colorful baby clothes became fashionable, pink for men also transitioned to pink for women.
Until the 1980s, manufacturers discovered that pink seemed to be naturally attractive to girls, so they changed their marketing strategies and began to define pink as a part of women.
In the 1990s, pink ribbons once again tied pink to women.
In October 1992, Evelyn Lauder, senior vice president of the Estée Lauder Group, and Ms. Penny, editor-in-chief of the American "Self" magazine, jointly initiated the global breast cancer prevention and control campaign.
Thousands of women across the United States proudly wore pink ribbons on their chests.
In 2005, the genius fashion designer Paul Smith opened a store with a neon pink exterior in Los Angeles. Today, the building remains a popular backdrop for countless creative photos on Instagram and is one of the most popular walls in Los Angeles.
The movie "The Grand Budapest Hotel" released in 2014, with its exciting colors, unique characters, irresistible aesthetics and thinking, and the visual output of pink in the movie, made pink popular all over the world.
As times continue to advance and trends continue to change, pink’s status among women is increasingly consolidated and has become a popular color.
There is a reason why pink has become the preference of women. The girlish feeling that rushes towards you must be a big factor. It is simply an "age-reducing color".
But now we have entered an era of androgyny, the world is unified, boys wearing pink are actually very cute~
After all, everyone has the right to pursue pink, life is short , if you like it, own it!