CEVCH (Chinese translation: Kaiwei Qi) was founded in the 19th century in the Italian city of Boresia. Italy is a country rich in brands and is also the hometown of violins. Milo Kay, the founder of the CEVCH brand, MILO.CEVCH was born into a violin-making family. His father is a famous violin maker in Brescia. From his father, Little Kaiwich inherited the delicate feeling of making violins and the persistent pursuit of high-quality handicrafts, but he was unable to inherit his father's exquisite craftsmanship. Since he was a child, Kaiwei Qi has had a strong interest in personal decoration. He often secretly dresses himself up in various ways at home, causing his father a headache and even being saddened by his failure to succeed.
Due to family connections, many aristocratic and even royal musicians often came to buy violins. The exquisite decoration and extraordinary appearance of these musicians deeply attracted Kaiwei Qi. He began to have frequent contact with these noble guests, understand their aesthetic habits, and imitate their costumes. Over time, he began to use himself as a model, sitting in his room constantly drawing drawings and designing. At the same time, he became a disciple of a famous local cobbler, and truly integrated his thoughts and creativity into people's physical clothing. My father was deeply dissatisfied.
One year, a special guest came to the home. The violinist of the Brescia Noble Band came to buy a violin. At this time, he saw a pair of leather shoes designed by Kaiweiqi placed at the foot of the wall. But his father was scolding Kaiweiqi for not doing his job properly. At that moment, he walked over, picked up the leather shoes, looked at them for a long time, and even tried them on. His actions attracted the attention of Kaiwei's father. He did not understand why the guest was so interested in this pair of shoes, but the violinist told him that long standing performances made him have strict requirements for his leather shoes, and Kaiwei The pair of shoes made by Qi are the most fashionable and comfortable decorations he has ever seen. He asked to buy the shoes and wear them in his next performance.
The story of buying leather shoes at the violin craft workshop has also become a good story in the city of Brescia and has been widely circulated in the entertainment and fashion circles. This is the first work sold by Kaiwei Qi. The romantic Italian created an oil painting called "The Shoemaker in the Violin Shop" based on this story, which became a local legend.
My father also gradually began to support Kaiwei Qi. He invited a famous cobbler from Spain to give guidance to his son, asking his son to not only consider the beauty of the shoes, but also consider their comfort, because the shoes It is a necessity in people's lives. Only when it is more humane can it be truly accepted by people. Just like making a violin yourself, you must design and consider every detail... Kaiweiqi keeps all this in mind, and with his hard work, he makes every pair of CEVCH leather shoes perfect. The leather shoes made by CEVCH gradually became the first choice of aristocratic bands. Over time, those nobles began to visit this shop constantly. CEVCH leather shoes became synonymous with Brescia's noble leather shoes. The pursuit of "comfort and humanity" has become one of the most important core concepts of CEVCH in the future.
As an adult, CEVCH started his own brand journey with his persistent pursuit of art. He opened the first leather shoe store in Milan, the world's art capital, officially named "CEVCH". Name your leather shoes. With its influence in the aristocratic society of Brescia, CEVCH leather shoes are also very popular in Milan. With its fashionable design, high-end materials and comfortable foot feel, CEVCH is famous far and wide.
Today, CEVCH leather shoes have officially entered the Chinese market. The products are mainly functional, emphasizing the comfort of the human body, starting from humanization, and have a number of technical patents. They are comfortable, light, beautiful, and integrated. One-time molding, bringing new fashion and new comfort to Chinese consumers. "Move forward with unlimited comfort" is CEVCH's new interpretation of life and CEVCH's commitment to Chinese consumers.