1. Brand awareness: As a world-famous outdoor brand, the North enjoys a high reputation in the outdoor field. Its brand has a long history and profound technology accumulation, and its product quality has been unanimously recognized by the majority of users. Northland has a certain influence in the field of urban fashion, but its international popularity is relatively low.
2. Technical strength and product quality: As a professional outdoor brand, North has invested heavily in technology research and development and product quality. The brand has a number of patented technologies, such as Gore-Tex and eVent, to provide high-performance equipment for outdoor sports enthusiasts. Northland has also accumulated some technical strength and product quality, but compared with the North, its technical research and innovation ability is relatively weak.