Brad Si Tong was very lucky to get the opportunity to interview Amazon's former and current executives, employees, Bezos himself and his family, which gave us the first chance to deeply appreciate the real Bezos and Amazon. "The Catch All" will fully show the critical moment in the company's growth process and reveal how Amazon became the first company to make such a big bet on the Internet and succeed. It has permanently changed the traditional shopping habits and reading methods of human beings around the world.
For another book about Amazon, One-click Ordering, the author Brad Si Tong explained as follows: One-click Ordering is the Amazon 1.0 era, and this book is the 2.0 era, paying more attention to new development processes, such as kindle and cloud computing.
The Catch All is a book supported by Bezos, and it is also an important business book after the Biography of Jobs. During the writing, the author interviewed current and former executives and employees more than 300 times, including many interviews with Bezos over the years.
It is the main witness of Amazon's growth history, the infinite innovation and jaw-dropping development history of this Internet company, and the recent story about its founder Jeff Bezos.