1. It is more cost-effective and affordable for people who are doing e-commerce to register the EU trademark, especially as customers of Amazon. After the successful registration of the EU trademark, all member countries are in common use, such as several major stations in Europe: Germany, France, Italy and Spain (except Britain), so it is a good choice to register the EU trademark.
2. If you want to gain a place in the European e-commerce platform, you must register the EU trademark. Enterprises without trademarks are like "streaking", facing the risk of infringement by defendants at any time, especially on the platform of cross-border e-commerce. Although you are not motivated, you are infringing. When cross-border e-commerce is sued for infringement, serious consequences will occur, and PayPal accounts will be frozen or even cleared. The only feasible solution to this problem is to entrust a lawyer to actively respond to the complaint as soon as possible. Since then, a series of expenses and expenses will occur, which will bring huge economic losses to cross-border e-commerce.
2. Doing trade
1. As we all know, it is the only way for China enterprises to become bigger and stronger from manufacturing in China to creating in China, and the premise for enterprises to become bigger and stronger is to register their trademarks first. Every country has different definitions of trademark protection, some are registered first, some are used first, and some are registered and used at the same time. Therefore, the sooner you register an overseas trademark, the more you will benefit. Trademarks are just like the umbrella of enterprises. Only with the umbrella can enterprises have a safe external situation that will not be disturbed by infringement, and can they concentrate on improving the quality of products and services and building corporate brands.
2. Because there are many member countries in the European Union, and they can all be used after successful registration, it is a very reliable decision for people engaged in foreign trade to register the EU trademark. There are many economically developed countries in the EU member states. If there are products to be exported to Germany, only German trademarks will be registered, and it will be registered when they want to export to Italy or Spain in the future. In terms of time, it is indeed much faster to register the EU than to register the member states separately.
Third, enhance the brand image
1. The EU has a deep consumer base. Europe has a high level of consumption and developed economy. For example, British jewelry brands, Italian clothing brands and German household appliances brands are very popular. Therefore, registering EU trademarks is helpful to enhance corporate image, package brands and open up overseas markets.
2. For people who want to package brands and enhance corporate image, time is definitely the first consideration. On the average, if you go to any country of the EU member States alone, it will take about 9 months, but if you register the EU trademark directly, it will only take about 6 months, which is very fast. Therefore, for these people, the efficiency is very fast, and there are many countries and the effective range is very wide. Registering the EU trademark becomes the best choice.