Advantages of breathable shoes

In the interview, Mr Polekato can't help but recall the hardships in the early days of starting a business. He said that the advantages of this kind of shoes were unknown at first, and many shoe-making enterprises did not accept his invention patent at all. So he decided to open his own shoe factory. Amazingly, in just seven years, a small factory with only five people at first has rapidly developed into an international group enterprise. "Breathing shoes", a unique new technology patent, has been widely recognized internationally, and the design, production and sales of GEOX brand are all over the world.

When talking about success, Polekato said that new technologies and new ideas are the key to success. Economic globalization makes the survival of enterprises face shocks and challenges, and technology is the key to the success of enterprises. The name GEOX is also quite innovative. Among them, the word GEO comes from the Greek word "land", which means the land under people's feet; Take the unknown "X" as the technical symbol. The DNA of GEOX enterprise was born from the brand-new concept of "giving people comfort and health". The amazing success of GEOX breathing shoes is a vivid example of new technology and new concept.

In the past two years, the research and development center of GEOX Group has cooperated with many famous universities to carry out experiments and achieved new and important research results: first, a rain-proof breathable jacket with a "ventilator" on the shoulder; 2. Waterproof and breathable sports shoes with more complicated sole structure and greater strength. These "breathing" GEOX new products are very popular in the international market. At the same time, GEOX Group pays attention to keeping up with the fashion trend, constantly adjusting and updating products, comprehensively analyzing the market network and carrying out quantitative development. On the basis of understanding and mastering the climatic conditions and foot characteristics of different countries, GEOX perfectly combines new technologies with fashion styles and human health, with diverse styles and colors, and constantly brings forth new ones.

GEOX brand shoes and clothing entered the market at medium and high prices, forming its own sales network. On the one hand, it has entered many internationally renowned brand stores, on the other hand, it has established more than 170 GEOX brand stores in Italy and abroad.

When talking about the future development, President Polekato said that entrepreneurs must highlight technological innovation in order to keep up with the pace of globalization and modern market competition. GEOX Group has established a technical training school in cooperation with famous universities such as Padua to recruit young students from all over the world to learn GEOX's technology and ideas. President Polekato particularly emphasized: "A new concept is much more valuable than a factory! We should give full play to the imagination and creativity of young people. "