What does the Anta logo mean?

Logo stands for meaning: Anta's Logo "Anta" is a font with the letter "A", which is formed by the intersection of four arcs with different radii. The overall composition is simple and generous, full of movement. The bright red of the graphic represents the vitality and enterprising spirit of Anta. The spatial sense of circular arc construction shows the infinite development prospect of Anta people's entrepreneurship, while the variant "A" abstracts a soaring image, which shows the beautiful combination of strength, speed and beauty in sports in a very simple and summarized way, and widely symbolizes Anta's concept of pursuing Excellence and surpassing itself.

Basic introduction: Anta Sporting Goods Co., Ltd. (HKEx: 2020), referred to as Anta Sports for short, is a leading sporting goods enterprise in China, mainly engaged in the design, research and development, manufacturing and marketing of Anta brand sporting goods, including sports shoes, clothing and accessories. Anta: Anta is a brand of professional sporting goods for the public, focusing on providing the most cost-effective professional sporting goods for ordinary consumers.

Scientific research strength: As early as 2005, Anta established the first enterprise technology center in China sporting goods industry. In order to make a pair of sports shoes suitable for China's feet, tens of thousands of China's feet data were collected irregularly; Today, its R&D expenses have increased from 65,438+0% of the original sales cost to 5.8%. The design team comes from all over the world and has set up R&D centers in the United States, Japan and South Korea, applying for dozens of independent research and development patents every year. Self-developed elastic glue, easy bending, energy ring, flying weaving technology and other scientific and technological achievements have also become the most popular products for consumers.