1. FIC announced the postponement of the exhibition
On February 2nd, FIC announced the postponement of the exhibition, and FIC221, originally scheduled to be held at Shanghai National Convention and Exhibition Center on March 16th and 18th, 221, will be postponed to June 8th to 1th, 221.
for the players in the food and beverage industry, 221 is full of crisis and choppy waves, and every step is difficult and challenging.
Second, the black swan continues. How should players in the food industry go against the trend?
An epidemic of black swan has greatly changed everyone's lifestyle. During the epidemic period, in response to the call of the country, everyone "stayed at home" in succession, and the living conditions and needs of consumers also changed greatly, which also had a great influence on consumers' buying habits. And what difficulties and opportunities will these changes bring to the development of food industry manufacturers?
first, the awareness of food safety has been continuously improved.
The epidemic has led to a crisis of confidence among consumers, who have chosen big brands when buying food. This concept will continue to influence consumers' choices after the epidemic is over. Then, at this time, the choice of raw materials by manufacturers will have a key impact. Guangzhou Jianke (WeChat official account Jianke Biotechnology) acts as an agent for many world-renowned brands of food raw materials. The cooperative brands include Fenmeiyi essence, Lyckeby potato modified starch, Moringa natural pigment, TDC cassava modified starch, Tailai waxy corn modified starch, Budenham phosphate, Swarovski pectin, KERRY cheese powder and other top world-renowned brands.
second, it pays more attention to convenience, and the "lazy economy" is obvious.
according to the data from March to November, 22, the sales volume of self-heating hot pot, snail powder and other sub-categories showed an overall upward trend, and these products frequently appeared in the list of popular products of convenience foods.
however, the monthly sales of such foods as "biscuit cake" exceeded 1 million, and the sales volume increased by up to 4% month-on-month. According to the statistics of Slow Buy Big Data, the sales trend of "biscuit cake" was good throughout the year, and it reached 11 million pieces in November, with the monthly sales approaching 32 million yuan, up by 4.4% month-on-month.
The modified starch with high freeze-thaw stability, fenmeiyi stable and lasting essence and morin pigment, which Guangzhou Jianke is the exclusive agent, are also the first choice for major quick-frozen foods, fast food such as making bread cakes and central kitchen manufacturers to seize new opportunities;
Third, enhance the awareness of immunity.
since the outbreak, more than 52% consumers will pay more attention to healthy food after the epidemic, especially products that can enhance their immunity. Taking nuts as an example, many brands have developed nuts for pregnant women, probiotic nuts, high-protein nut bars, etc., which are loved by many consumers as soon as they are introduced into the market, and the sales of multifunctional nuts have increased significantly.
There are many kinds of food raw materials that can enhance immunity, such as tylpolydextrose and resistant dextrin. These dietary fibers are essential prebiotics, Kehansen probiotics BB-12, peptides, vitamins and other raw materials, which can enhance human immunity, and can be applied to various kinds of foods such as drinks, nuts, biscuits, etc. Under the new situation, it is a better choice for consumers to strengthen the concept of enhancing immunity in different products and make products go to the high end.
Fourth, the concepts of less sugar, less sugar and less sugar are deepening
Health, and natural, low-sugar, low-fat and simple processed foods have become consumers' first choice, and this health awareness will bring consumers long-term influence. Guangzhou Jianke has one-minute microwave cupcakes, low-sugar baking-resistant jam, sugar-free drinks, etc., which are customized for healthy people and exercise and fitness people, and are in demand, which has become a good opportunity for the food industry to break through the market under the epidemic crisis.
According to Ipsos 22 White Paper on Adult Health Management, 84% of consumers think they pay more attention to health than before. Consumers' health management is obvious in paying attention to regular diet, balanced nutrition, less salt and sugar and nutritious food. Most people have a strong sense of reducing sugar and salt. Compared with 219, consumers' awareness and demand for choosing less salt and sugar have increased (+13%). According to the data of Taobao Tmall, the sales trend of products related to the concept of reducing sugar increased by 56%.
However, although most consumers have a concept of "less sugar", their knowledge of sweetener products may still be relatively weak, and their main knowledge remains in sweetness, which also promotes the innovation and upgrading of sugary products. Among the low-sugar products with the same concept, some products with better sweetness performance will be more popular with consumers and increase the repurchase rate.
Guangzhou Jianke has been cooperating with the world's top famous food raw material brands for many years, and can provide a comprehensive solution of sugar-free/low-sugar. It has applied the sweet feeling modification technology that won the Nobel Prize patent technology, which has a synergistic effect with sucralose in the formula. The sweet feeling is very close to white sugar, with pure flavor, no miscellaneous taste, full taste and short sweetness. In addition, the sweetness multiple is as high as 8-9 times, which can replace white sugar by 1% at most, and can be completely sugar-free and zero calorie burden.
Fifth, the development of online channels
At the same time, in addition to the transformation of the market and product direction, the application of online channels played a very important role during the epidemic, enabling consumers to know the market dynamics at the first time. For example, Jianke FIC provides an online docking platform for major brands and manufacturers, and can get in touch with the opportunities of world-class products and suppliers as quickly as possible. It also provides one-on-one assistant service, which can provide the most timely industry information, give the most personalized customization plan, and help you build famous brands and establish an industry position. (Jianke officially launched the investment promotion plan, for details, please understand the small program of Jianke)
Although the epidemic has brought great trauma to the economic development, the epidemic will always improve. How to seize the opportunity and break the game after the epidemic is the most important thing. Look for opportunities in the crisis, do a good job in product development and brand promotion in combination with your own advantages, and develop the most popular industrial food.
From June 8th to 1th this year, at Room 51K1, Hall 5.1, Shanghai National Convention and Exhibition Center, Guangzhou Jianke will discuss the development of high-end food ingredients with our new and old customers and secondary distributors with Fenmeiyi essence, Tailai starch, Shihua pectin and other comprehensive solutions. We look forward to meeting you!