Here comes the Geely Galaxy L7! Remodeling the market structure of high-value new energy vehicles

In the face of the price war set off by Tesla and the ensuing industry knockout, how do independent new energy vehicle companies respond? Geely automobile gave a hard-core answer except price reduction.

On February 23rd, Geely released a brand-new mid-to-high-end new energy series "Geely Yinhe", which brought all the cutting-edge intelligent technologies and the strongest system strength of Geely in the era of intelligent electric power, showed Geely's determination and confidence in winning the knockout round, and led China's automobile industry to the positive development path of high-value growth with a brand-new new energy strategy of new series, new products, new technologies, new channels, new services and new values.

That night, Galaxy L7, the first model that dominated the social circle for many days, finally "showdown". For the first time, it is equipped with cutting-edge black technologies such as Aegis battery safety system, Raytheon electric hybrid 8848 and new Galaxy NOS, which directly hit the pain points of the industry and users in terms of performance, intelligence, energy saving, safety and comfort, and refreshed the value of A-class intelligent electric hybrid SUV to a new height.

Subversion of A-class intelligent electric hybrid SUV

In the past, people's cognition of hybrid technology was that energy saving and performance could not be achieved at the same time. As the excellence of BYD, it is also an option to divide the troops into two ways, that is, to develop DM-i focusing on economy and DM-P focusing on performance, but Geely Galaxy chose to break the most difficult cognition of this mixed operation.

Galaxy L7 is equipped with a new generation of Raytheon electric hybrid 8848 system, which includes three top hybrid technologies in the industry, namely, the world's highest thermal efficiency 44.26% mass-produced electric hybrid engine, the world's original three-speed variable-frequency electric drive and Raytheon's unique X-system intelligent control system, so that 20 intelligent working conditions such as series, parallel and series can be quickly switched within 0.2 seconds, thus ensuring consistent power and not stalling in the full speed range. Supporting the ejection to accelerate for 6.9 seconds at the start of 100 kilometers, kick down can accelerate again, completely subverting the previous performance cognition of "hybrid car accelerating meat", and at the same time achieving the minimum fuel consumption of 5.23L 100 kilometers and the longest CLTC comprehensive cruising range of 1.370 kilometers.

The second traditional cognition that Geely Galaxy wants to break is that the A-class SUV cannot have the super cockpit experience of ultra-luxury products. Galaxy L7 has created a million-level standard "Queen-level" luxury space for the co-driver. For example, it has the largest legroom of its class of 630mm, and the long legs of 1.8m can be easily laid flat. The seat can be tilted to 125 degrees, creating a golden viewing position with an eye screen distance of 860mm for users; 16.2-inch large co-pilot screen, independent sound zone, electric four-way leg-dragging, Harman stereo, seat massage, physical therapy and other luxurious configurations bring iMax-level extreme audio-visual entertainment to the co-pilot.

Galaxy L7 also subverts the traditional cognition that "all hybrid cars have a gas face", solves the problem of engine air intake through innovative technology, breaks the constraint of energy on automobile design, and becomes the only intelligent electric hybrid SUV in its class with fully enclosed air intake grille.

Only do high-value new energy vehicles.

These innovations and subversion are only to fulfill Geely Galaxy's promise of "only being a high-value new energy vehicle". Gan, CEO of Geely Automobile Group, believes that in the era of intelligent electric vehicles, only having face value, body and soul can bring "new transcendence" to new energy vehicles in China and "new choices" beyond value to users, and Galaxy has all three.

In terms of face value, the inductive front face, the Galaxy ripple aesthetic design that perfectly integrates China orthodox aesthetics and photoelectric technology, and the colorful body with up to six colors, the Galaxy L7 gives users more choices.

Physically, in addition to the exclusive Raytheon hybrid 8848, Geely Galaxy also has world-class architectures such as CMA and SEA, and a new generation of e-CMA intelligent hybrid architecture, which can greatly shorten the development cycle of new cars. Galaxy plans to launch seven products within two years, and the architecture has contributed. Moreover, the quality of the architecture car is guaranteed, and then it is blessed by the Aegis battery safety system to achieve a comprehensive upgrade of safety.

For example, Yinhe L7 has patented designs that exceed industry standards, such as ultra-high strength cage structure, clover collapse structure and four horizontal and four vertical floor structures. Created the Aegis battery safety system, and built a set of battery-based "no blind area" safety protection system, which integrates architecture, vehicle-mounted, intelligent control and cloud, and realizes "eight-fold Aegis eight-level protection" such as maternal and child radiation protection and battery core acupuncture. Especially with the support of the cloud computing capability of 8 1 100 million times/second of Geely Star Intelligent Computing Center, Aegis battery safety system can protect more than 200 electronic control projects in real time, warn more than 50 fault types, and improve the battery life by 20%.

As for the soul of new energy vehicles, it is intelligence, which is also the focus of competition in the second half of the industry. Geely believes that the soul must be firmly held in its own hands.

Galaxy L7 is the first Galaxy N OS operating system and a distributed operating system developed by Geely. It breaks down hardware and hardware barriers, and enables cars, clouds, mobile phones and various intelligent terminals to realize inductive connection. System startup, application startup, voice wake-up and so on only take 0.5 seconds, and the interactive response speed is the fastest at the same level, and the voice interaction ability of the whole scene is also the only one at the same level.

In terms of intelligent driving that users are most concerned about, Geely said that it will soon launch a "heaven and earth integrated" version of Galaxy intelligent driving scheme with satellite blessing, taking the lead in realizing cross-layer memory parking, high-speed emergency antelope obstacle avoidance, low-speed exploration assistance and other functions.

Geely's intelligent electrification transformation has accelerated again.

Galaxy L7 has achieved a perfect balance in terms of power, energy saving, intelligence, safety and face value, and can even reach the top level of professional industries outside the automobile industry. It can be said that it meets all the needs of domestic mainstream families for new energy products.

The products with leading technology in many industries, such as Yinhe L7, are almost all over 300,000 yuan in the current new energy market, but Geely decided to position Yinhe L7 as "the first choice for 200,000-level intelligent hybrid" and officially opened the reservation on the evening of the conference. The insiders believe that this is not only an extension of Geely's original intention of "building a good car that ordinary people can afford", but also an insight into the new stage of the development of new energy vehicles.

The 200,000-class market is one of the new energy vehicle markets with large sales base and rapid growth in recent years. In 2022, BYD surpassed Tesla to become the annual new energy sales champion, and the Dynasty series contributed more than 60% of the sales. Among them, the best-selling Song family's price range is 65,438+0.5-0.2 million yuan, and the Han family of 0.2-0.3 million ranks third in BYD's best-selling list.

Geely Galaxy is the first choice to cut into the A-level hybrid market because of its huge volume and strong growth potential. According to the data of China Automobile Association, the A-class market sold 2.386 million vehicles in 2022, up by 143.7% year-on-year, making it the fastest growing new energy market segment. By power type, the sales volume of plug-in hybrid electric vehicles will increase by 15 1.6% in 2022, which is 1.8 times that of pure electric vehicles.

At present, Geely has a geometry in the new energy market below 6.5438+0.5 million, focusing on the high-end market above 300,000. Galaxy is coming, strengthening the coverage of the market of 654.38+0.5-0.3 million. In the next two years, Geely Galaxy will launch seven new cars, covering cars and SUVs, including three intelligent pure electric E-series and four intelligent electric hybrid L-series, to build a brand-new channel ecology for direct users and agents, and will also launch a brand-new APP, introducing brand-new experience and service standards, and comprehensively upgrading the user experience.

The arrival of Galaxy, for Geely brand, means that Geely's "all-round to new" intelligent electrification transformation has accelerated again, strengthening Geely's strength in the 200,000-300,000 market. For the new energy market, with the addition of Galaxy, Geely will undoubtedly be a powerful promoter of the popularization of intelligent technology, or it will guide healthy competition in the industry with technological innovation and reshape the market structure with "high value".

This article comes from the author's car beauty salon, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.