What are the main features of Shenzhen embodied in the emblem and mascot of the Universiade?

Known as the "Little Olympics", the Universiade is a large-scale comprehensive world games sponsored by the International University Sports Federation, which is limited to college students and those who have graduated for less than two years (the age limit is 17-28 years old). Founded in 1959, formerly known as the International Universiade. As of March 2009, the Universiade has been held for 25 times. The 26th Universiade will be held in Shenzhen, China from August1/KLOC-0 to August 23rd. Also known as "20 1 1 Shenzhen Universiade".

FISU, the symbol of the International University Sports Federation.

[1] refers to the International University Sports Federation, a non-profit international association established under Belgian law. The French name is "Du E Sports University Federation" or "FISU" for short. It is an independent and comprehensive international sports organization, and has no affiliation with the International Olympic Committee and other international sports organizations. At present, it has 162 members. The official languages of the International University Sports Federation are English, French, Russian and Spanish, and the working languages are English and French. In addition to hosting university games (summer and winter games are held alternately all over the world every two years), the International University Sports Federation also organizes world championships in cross-country, orienteering, cycling, handball, judo, table tennis, rowing, golf, taekwondo, equestrian, windsurfing, badminton, chess, triathlon, kayaking and archery every two years. In addition, it organized the European Alpine Skiing and Cross-country Skiing Tour in cooperation with the International Skiing Federation. It also holds a seminar of college sports association every two years to discuss the science and education of college sports. The organization is also preparing to hold a biennial Federation forum.

China Sports Association

Refers to the China University Sports Association. 1975 join FISU.

executive board

In order to ensure the preparations for the 26th Summer Universiade of Shenzhen 201/KLOC-0, the emblem of Shenzhen Universiade is specially made.

The Shenzhen Municipal Party Committee and Municipal Government decided to establish the Executive Committee of the 26th Summer Universiade Shenzhen 20 1 1 in a planned way. The Executive Committee is chaired by Wang Rong, secretary of Shenzhen Municipal Committee, Yang Liguo, executive vice president and secretary-general of China Sports Association, and other leaders at all levels 14 as vice-chairmen, Liang Daoxing, deputy mayor of Shenzhen, as secretary-general, and several deputy secretaries-general, executive deputy secretaries-general and members. The main duties of the Universiade Executive Committee are: under the leadership of the Universiade Organizing Committee, to implement the relevant resolutions and decisions of the Organizing Committee; Regularly report the preparations and major issues to the Organizing Committee; Guide and coordinate the relevant departments of the city to carry out related work. The Executive Committee has the Universiade Executive Board as the specific office. The Executive Committee consists of comprehensive management department, human resources department, financial audit department, market development department, venue competition department, foreign affairs liaison department, news and publicity department, large-scale event planning department, logistics support department, Universiade supervision office and other departments. The staff consists of a small number of staff from government agencies and institutions and most employees recruited from the society.

mascot

The mascot UU is a smiling face evolved from the emblem of Shenzhen 201KLOC-0/Universiade "Happy U". At the same time, it has the shape of the initials "U" of "Universiade". According to the opinions of professionals in the fields of design, film and television animation and toy manufacturing, "UU" is the most suitable mascot for the Universiade. It breaks the design tradition of realistic modeling of mascots in previous Universiade, shows blood relationship with the emblem of Shenzhen Universiade "Happy U", and shows a kind of genetic inheritance with the permanent symbol of FISU, so its temperament and appearance are consistent, forming blood relationship.

The symbol of an organization.

"Happy U" 2011The emblem of Shenzhen Universiade consists of colored dots of all sizes. As an element of the logo, each point has no fixed meaning and can have a lot of imagination. This is completely a symbol of openness. U: University, you [u (you)], union, union, universe. U/ It can also be understood as Shenzhen Bay, such as Mirs Bay, where college students of different skin colors from five continents gather; The half ring and cup shape of U/U symbolize that it can accommodate double opening. These points can be enlarged, reduced, gathered and cut at will, or they can be transformed into different things and various concrete figures, which can be used freely in various occasions of the Universiade. Points have evolved into different things, into various figurative figures with diverse meanings. Six directions are summarized in detail, which is of guiding significance to the promotion of our Universiade. In literary and artistic creation, it can also be the title of six paragraphs-Happy U, Open U, Inclusive U, Youth U, World U and Future U. The whole "Happy U" is based on red, green, yellow, blue and black. The dots of five colors are combined into a U shape, and the colorful dots are arranged freely in the U shape. The black English word "Universiade" stands for the English name of the Universiade. "Shenzhen EN20 1 1" represents the host city of Shenzhen, and the holding time is 20 1 1. Five stars are the symbol of FISU.

slogan

Slogan of Shenzhen Universiade

[2] "Starting from here", a concise, concise and impactful sentence, was designated as the theme slogan of the 26th Summer Universiade in Shenzhen. Liang Daoxing said that from June, 5438+October, 2007 10, Shenzhen began to collect theme slogans. After nearly half a year's extensive public solicitation, * * * has received 16000 works. After discussion and screening by experts, the final theme slogan-"Starting from here" was extracted from the two application slogans. "Starting from here" has good ductility, which is convenient to expand and use in many occasions and continues the spirit of the Universiade's continuous pursuit of innovation. Starting from Here shows the starting point value of Shenzhen as a pioneer city in China in the process of globalization, and its historical position as a "test field" and a "vanguard" in the process of China's reform and opening up. At the same time, this slogan also expresses the desire of the 26th Universiade to promote global youth friendship.

medal

Medal style is one of the most shining, exciting and easily noticed parts in sports events. The medals of Shenzhen Universiade are designed in three dimensions, with a diameter of 60mm and a thickness of 5mm. The front is engraved with the FISU emblem and the English font of "Shenzhen 26th Summer Universiade"; The Universiade emblem and Chinese full name are engraved on the back, and one of the folding faces is inlaid with wavy and colorful mother-of-pearl; Ribbon consists of core graphics and tournament names.

torch

The torch design was inspired by the emblem of Shenzhen Universiade "Happy You". The basic form of the torch is constructed with the emblem and polka dots as the basic elements.

Its characteristics are: 1. Oval slice adopts big color, with red and yellow as the main colors, reflecting the color of sunshine and implying the color of youth and flame. Other colorful slices symbolize that college students of all colors and cultural backgrounds get together and share the sports time in Shenzhen. 2. Oval and color slices can be rotated at will, thus making this torch take on various shapes. Every torchbearer can rotate and adjust his favorite torch shape at will, which means that every torchbearer and his torch are unique and creative. This is the pioneering spirit of Shenzhen, the most avant-garde, open and creative city in China. 3. This torch completely broke the previous design concept of torch for various sports games represented by the Olympic Games. A torch with multiple shapes that can interact with torchbearers rewrites the history of torch emphasizing single shape.

Give citizenship

Universiade licensed products

[3] Franchise production and/or franchise retail means that Party A authorizes qualified enterprises to produce and/or sell licensed goods with intellectual property rights of Shenzhen Universiade, such as special signs, emblems and mascots.

Licensed product

Refers to goods with Shenzhen Universiade intellectual property rights such as special signs, emblems and mascots, and with Shenzhen Universiade anti-counterfeiting products. The promotional products produced by the sponsoring enterprise according to the sponsorship agreement signed with Party A are not licensed commodities, and the promotional products shall not be used for separate sales. Sanbao Universiade Silver Bar, a Universiade Licensed Product

Franchised retailer

It is a company or entity established and effectively existing under the laws of People's Republic of China (PRC). It has the qualification of precious metal business as stipulated by national laws and regulations, and has obtained the relevant authorization or permission from Party A, and can sell licensed goods according to Party A's requirements.

Edit the concession mark in this paragraph.

Refers to the names, slogans and titles of 26th Summer Universiade, Shenzhen Universiade, Shenzhen 20 1 1 and Shenzhen, which are registered by Party A with the State Administration for Industry and Commerce, and the emblem and mascot of Shenzhen Universiade. Identification method of anti-counterfeiting label for Universiade licensed products

Intellectual property rights related to Shenzhen Universiade

1, FISU emblem, FISU international Universiade trademark, FISU ode, Universiade flame, FISU project name, FISU project badge and other names, graphics or other combinations; 2. The name, emblem and logo of China Sports Association; 3. The emblem, mascot, name, logo, anthem and slogan developed or entrusted by the Shenzhen Universiade Bid Committee and the Organizing Committee to be used in the bidding and hosting of Shenzhen Universiade; 4. Artistic performances, film and television works and other creative achievements organized by the Organizing Committee, the Executive Committee and the Executive Committee of Shenzhen Universiade; 5. Patented goods related to the franchise logo of Shenzhen Universiade; 6. Design of special items such as trophies and medals for Shenzhen Universiade. 7. "Packaging" refers to the materials used to hold, wrap, protect and package the licensed goods produced and sold by Party B, including but not limited to boxes, boxes, containers, wrapping paper or telescopic wrapping paper.

Competition venues and stadiums/venues

Universiade Center Stadium Universiade Center Swimming Pool Shenzhen Stadium Sports New City Shenzhen Gymnasium Shenzhen Swimming and Diving Hall Shenzhen Sports Team Training Hall Longgang International Bicycle Hall Luohu Gymnasium Shenzhen Universiade Opening Ceremony Venue Spring Cocoon

Baoan Gymnasium Nanshan District Culture & Sport Center Xili Sports Center Shenzhen University Gymnasium Shenzhen Universiade Center Crystal Stadium

Project setting

20 1 1 Shenzhen Universiade will have 24 events, the highest in history, and 302 events, namely 302 gold medals, are planned. In March 2008, with the approval of FISU, 20 1 1 Shenzhen Universiade will include 24 events such as track and field and swimming. Subsequently, the Executive Committee of the Universiade and Shenzhen Sports Bureau refined the competition events. At that time, it was planned to set up 286 sports events, which were approved by the Executive Committee and submitted to FISU for approval. On June 5438+ 10, 2009, at the request of FISU, two swimming events in open water, five flying saucers, two BMX events and five Taekwondo events were added to the swimming events of this Universiade, and tennis, shooting, sailing, windsurfing, chess, weightlifting and aerobics were adjusted individually (the total number of events remained unchanged). Statistics show that there are 302 sports in this Universiade, which will attract more athletes to participate. According to 20 1 1 Shenzhen Universiade project schedule (draft), among the 302 gold medals planned for this Universiade, track and field, swimming, shooting and taekwondo account for the largest proportion, with 46, 42, 33 and 2/kloc-0 respectively.

volunteer

According to the Work Plan of Volunteer Service for the 26th Summer Universiade in Shenzhen, our city will integrate all resources, mobilize social forces, establish and improve the working mechanism, and comprehensively promote the volunteer service for the Universiade. In terms of organizational structure, our city has set up a coordination group for Universiade volunteers (volunteers) with Dai Beifang as the leader, and the office of the coordination group is located in the Communist Youth League Committee. The plan also defines the main tasks of volunteer service for the Universiade, namely, recruiting and training 20,000 Games-time volunteers, 250,000 urban volunteers and 1 10,000 social volunteers, developing and establishing 750 urban volunteer service stations throughout the city, promoting the spirit of volunteer service and spreading the cultural concept of the Universiade through various large-scale activities. Slogan of Universiade volunteers: I am here. The logo of the Universiade volunteers: "Window of the World-Contain the World with Heart" and "Window of the World-Contain the World with Heart" adopt innovative and fashionable creative techniques, take the latest popular "letter graphics" as the expression means, and break the fixed pattern of the logo and give it various forms. It conforms to the interests and aesthetics of young people at present, conforms to the concept of hosting Shenzhen Universiade, deeply embodies the spirit and culture of volunteer service, and is finally determined to be a volunteer (volunteer) symbol of Shenzhen Universiade. It is composed of three letters, V, U and S, with simple lines and modern feeling. It adopts the English abbreviations of three words: volunteer-volunteer, Universiade-Universiade and Shenzhen-Shenzhen, conveying the enthusiasm, dedication and sincerity of volunteers, pinning the wishes of the Universiade and volunteers, implying the image of the mascot UU and conveying the regional concept of the venue. The colors "red, yellow and blue" taken from the Universiade represent youth, vitality, passion, lightness, transparency, warmth and hope respectively. Universiade volunteer logo

Universiade village

The Athletes' Village of the 26th Summer Universiade in Shenzhen (hereinafter referred to as "Universiade Village") is located in the newly-built campus of Shenzhen Vocational College of Information Technology (hereinafter referred to as "Information College") in Longgang District, Shenzhen. North of the Universiade Center, the surrounding transportation is convenient. The southwest intersects with Jihe Expressway and Shuiguan Expressway, and the northeast and southeast are connected with Longxing Road and Hongmian Road respectively. The Universiade Village covers an area of about 492,000 square meters, with a total construction area of about 478,000 square meters. The length of the Universiade Village is about 1 17 1 meter from east to west, and the width from north to south is about 768 meters. According to functional categories and safety levels, the Universiade Village is divided into operation area, international area, residential area and logistics support area. During the 20 1 1 Universiade, it is expected to receive more than 10000 athletes and team officials from all over the world and provide them with comprehensive services such as accommodation, catering, entertainment and transportation. 20 1 1 After the Universiade, all Games-time planning will be used by universities.