The product promotion plan is a specific implementation plan for the product to enter the market. When writing a product promotion plan, you should focus on the general direction of marketing, mainly focusing on product goals, market positioning, advertising positioning, etc. The main idea of ??product promotion planning: Product promotion is the central issue of corporate activities and work that should be continued efforts. Product promotion planning mainly includes the following strategies and ideas. 1. Take the initiative to attack. Taking the initiative to attack means to prioritize the development of new products, be the first to take the lead, and lead the market trend. 2. Imitation and follow-up. Imitation and follow-up refers to manufacturing products based on improvements and innovations based on foreign samples or technology patents. The imitation and follow-up strategy is to closely follow the pioneers of established technologies in order to obtain mature and finalized technologies with less investment and time, and then fully Take advantage of its market or price advantages to expand market share. 3. Pick up the missing pieces and make up for them. The strategy of picking up gaps and filling gaps refers to discovering markets and potential markets that have not been occupied by competitors or are less competitive through market analysis, and taking these vulnerable markets as exclusive targets, avoiding the real situation and exploiting the weak point, taking advantage of the weak point, and attacking occupied. 4. Create demand. Creating demand is to create potential needs that people did not know or imagine before during the product development process. Rough writing format and method 1. Promotion background analysis mainly explains the product establishment background, market demand, competitiveness, etc., and what effect you want to achieve through promotion. 2. Promotion methods Activity goals: List the goals of the 123 promotion activities Activity themes: Briefly describe activity time: Fill in the activity location according to the actual situation: Fill in the actual situation, and also write down clearly the activity method for several venues: Briefly explain what it is How to carry out activities, interactive experience or viewing, etc. The organization form of the activity: the company can organize it under its own brand, or a formal organization can organize the activity to increase the excitement of interaction, and the company appears as a sponsor. Staff placement: explain each person The area that the position is responsible for, the main work content and activity process: 1. Activity preparation: venue selection or preliminary preparation work description 2. Personnel preparation: the number of people in charge of each area and preparation content, specific requirements, service attitude, etc. 3. Organizational preparation: Contact the venue in advance and do the registration work if necessary. 4. Material preparation: materials required during the event, including stage, sound, music, materials, background boards, work clothes, work badges, photography and videography, and For other activity materials, etc., it is best to prepare a material form by area, prepare in advance and tick the completed parts, because there are too many materials involved, and it is easy to be confused on site. 5. Activity execution: (1) Activity information communication: Accurately communicate to each point (2) On-site layout: List in advance what area each person will arrange and what work they are responsible for, and make a detailed implementation plan so that everyone knows what they should do and how to do it (3) Activity progress : Everyone also needs to be responsible for their own points to ensure the smooth progress of the activity (4) Activity execution details: It is a detailed execution plan, specific to the minute. Although it cannot be completely consistent, it must be well understood (5) Effect Evaluation: On-site atmosphere records, interviews with passers-by, etc. (6) Activity summary: Review after completing the activity to see what goals were achieved and what was not achieved, what was done well and what was not considered. Activity summary is still necessary to ensure that Make the same mistake