Au Zongrong "Selfish Idealist"
You don't have to know about Au Zongrong, because he rarely shows up and is dormant in Fujian and Jiangxi in a low-key manner; but you need to know his ideas and some of his It has not yet been sorted out and can be circulated, but it is enough to impress you in communication, and it can be something that real estate entrepreneurs can think about.
I thought that if I asked "Are you an idealist", he would not admit it, but I still stubbornly described him that way. Moreover, a very puzzling adjective "selfish" was added in front. Why do you say that?
This Fujian businessman who founded Zhengrong and led Zhengrong for ten years rarely accepts interviews from the media. For this, Ou Zongrong has a "selfish" explanation: "If I interact with others, I I’m sure I’ll leave a good impression. But if I’m not sure, I’d rather not get to know him first and then get to know him in two years.”
I understand this as an idealist who pursues perfection and values ??his personal reputation. This kind of valuing reaches the point of "keeping it privately". The more he respects the other person, the more cautious he will be. In terms of his "selfishness", it is because of his low-key and cautious attitude that his rich experience and leading ideas, which are among the few in the private enterprise sector in the country, cannot be transferred to the public. Currently, the media publicity, including Zhengrong Employees only know a little bit about it.
Integrity is life, and only by paying attention to integrity can we succeed
I think he doesn’t mind me describing him this way. Because maybe today, ten years later, Zhenro has been adhering to the principle of "well done than well said". It is time to realize that there are some things that can be summarized for people to refer to. This is not only Zhengro's efforts to the country. needs and is also beneficial to an industry.
A simple and superficial review of some of the ideas presented by Au Zongrong can be roughly summarized into the following points.
I want to build a good business because I like the real estate industry, and regard the real estate industry as a sustainable career. This is a true state of returning to the true nature of the enterprise. It should be said that so far, Zhengrong has not blindly crossed industries, and the two wings are also related to the upstream and downstream of the real estate industry. He loves this industry very much, "No matter what the current situation is, I will continue on this path and will not leave." This true corporate ideal determines how much Ou Zongrong attaches importance to his property works. "Many years later, even if we experience earthquakes, floods, or any kind of disaster, I will be in a good mood only if the owner feels that we are right." "There are still many opportunities to make money, and if you do something you feel guilty about, it will be difficult to make up for it." To build a long-term enterprise, you need to have a good attitude. Due to the impact of the financial crisis, the development speed of many companies is currently slowing down. As for the good mentality shown by Au Zongrong, I think it should influence and infect more people. Not only did he face the current market environment head-on, but he also felt very happy and warm. "In such a difficult environment, everyone who cares about us will ask, how is it? Are there any difficulties? From the banking industry to the government, we are given more support and encouragement. Instead, this period is to improve internal cohesion, combat effectiveness, and practice hard Opportunities for internal strength.”
The maintenance of this good relationship is the result of the concepts of “togetherness” and “win-win” that Au Zongrong has practiced for many years.
"Have you ever played cards? I play cards. If I play very well with ordinary cards, I will be happy. However, due to luck and the cards themselves are particularly good, I will not be happy even if I win. Selfish From a different perspective, I can understand that I am more selfish.”
Ou Zongrong’s honesty makes me feel that what he is pursuing is. An "aura", an aura of sharing joy, what he calls "selfishness" results in more people being happy. Isn't this kind of "selfishness" the exclusive preserve of idealists and social responsibility bearers?
So, for Au Zongrong, there is still a lot to do next, because it is difficult for idealists to stop. Therefore, we will be honored to witness Zhenrong's broader future together.
No matter what you do, you can do it well only if you like it
How do you view Fujian businessmen’s attempts to go out and come back? Fujian businessman Ou Zongrong has his own unique insights.
Among the entrepreneurs who left Fujian, there are countless successful ones, but he is one of the Fujian businessmen who is most enthusiastic about investing in Fujian.
Unlike some companies that have moved their headquarters to Shanghai and Beijing, he firmly keeps his roots in Fuzhou.
Started as a migrant worker, he ventured into Jiangxi and other provinces, and built a well-known private enterprise in road and bridge construction in China. When his career was at its peak, he led the Zhengrong Group back to his hometown. He has only one belief: to establish the world with genuine products and to be virtuous and prosperous forever.
Creating wealth
The rise of Fujian people in Jiangxi
We would rather lose millions to ensure the quality of the project. This is how a Fujian migrant made his fortune in a foreign country by relying on integrity.
In the annual calendar of Zhenrong Group, 1996 was a watershed in the development of Zhenrong Group. Some people classify the ten years before 1996 as the "Road and Bridge Era" of Zhengrong, and the next ten years as the "Real Estate and Infrastructure Era". In Ou Zongrong's values, the four words "authentic products establish the world" have always spurred him during his entrepreneurial process.
The "Road and Bridge Era" brought Au Zongrong his first pot of gold.
When he was 16 years old, Ou Zongrong and his fellow villagers went out to work and started as an apprentice at a construction site because he had a good personality and was trustworthy. A year later, the youngest one actually became the leader of the construction team, undertaking more and more projects.
In 1993, Ou Zongrong, who had already established a foothold in the field of road and bridge construction in Jiangxi, discovered that the steel materials had been tampered with when building a certain bridge. Although the quality inspection had passed at that time, blowing up and rebuilding would cause him losses. More than one million, but he still chose to blow up the bridge.
This explosion established the brand of Zhengrong Company. Various projects came to our door one after another. When undertaking various projects on a large scale, Au Zongrong always adhered to the concept of "integrity builds prosperity". In 1994, when Nanchang City developed "One River and Two Banks", he was responsible for the preliminary road construction of Changbei New Area. A year later, the construction of the development zone was suspended due to institutional problems and other reasons. The local government owed him more than 10 million yuan for the project. However, Ou Zongrong insisted that what should be done must be completed properly, and his unexpected actions quickly won him the trust of the government.
During this period, Ou Zongrong's business expanded rapidly, with tens of thousands of construction workers. He led the company to participate in the construction of a large number of national and local key projects such as the Sima Miao Overpass, the Yudu Changzheng Bridge, and the Jiujiang Flood Control Project, becoming the "biggest private enterprise in roads and bridges" in Jiangxi Province.
Zhengrong Group’s entry into the real estate industry came from an “unexpected gain”. In 1996, the first piece of land acquired by the Zhenrong Group turned out to be allocated by the government after it owed project funds and used the land to offset the price. At that time, the real estate industry in the first-tier coastal cities was just starting. Ou Zongrong had no intention of inserting anything into it. With the mentality of giving it a try, he invested more than 100 million yuan to build roads and land on the outskirts of Yichun City, Jiangxi Province. Since its completion, it has been praised by the local people. Hao's "First Street in Western Ganxi". The wide and generous roads, shady trees, and blocks lined with shops have now become the favorite leisure and shopping places for Yichun citizens. The "Lijing Villa" built on the mountain beside the road was also the largest real estate project in the province at that time.
Immediately afterwards, Ou Zongrong and his company participated in the reconstruction of the old city, reserved more than 1,000 acres of land, and built two streets, one of which was named "Zhengrong Street" by the local government. The urban area of ??Yichun City has also been increased by one-third due to the old city reconstruction.
At that time, Ou Zongrong decided on a major strategic change for the next 10 years. Zhenrong Group also transformed from a company that only built roads, bridges and municipal projects in the past to a company that mainly focused on real estate development and infrastructure investment. It is a comprehensive large-scale enterprise group guided by capital operation.
Facts have proved that this transformation is successful, and Zhenrong Group's investment has increased by three to five times every year. With the completion of several major projects in Nanchang, Jiangxi, such as the Great Lakes Capital, Fuzhou Shiou Biancheng, and Putian Zhengrong Times Square, a series of honors such as "China's Top 100 Real Estate Enterprises" and "National Top 500 Integrity Real Estate" have also been spent. Fall into Zhengrong Group.
People must have love to have the motivation to improve
Charity
Invest in hometown with commitment
"Blood transfusion" and "Hematopoiesis" is a way to give back to society. Investing in infrastructure construction makes good deeds even more meaningful.
When Jiangxi's business was at its peak, Ou Zongrong made an unexpected move: setting up the group's headquarters in Fuzhou.
There is a story circulating in the industry: At the 2002 Provincial People’s Congress, Ou Zongrong promised the provincial leaders that he would do three things in the future: first, mobilize entrepreneurs outside to contribute to the development of Fujian’s economy; second, The first is to invest in Fujian, and 1 billion will be invested in Fujian in the first year; the third is to do more public welfare undertakings for the hometown.
In the autumn of this year, Ou Zongrong launched a wide-reaching student aid operation in his hometown of Putian, subsidizing more than 20 poor repeat students in his hometown, and donated 1 million yuan to build the Putian Sports Center; 2003 In 2016, when he learned that all the repeat students were admitted to university, Ou Zongrong pledged to donate the students' tuition and living expenses. He said that children are the hope of his hometown, and being able to help and train them is his greatest satisfaction. In the 2008 Wenchuan earthquake and the 2010 Yushu earthquake, his donations were both in millions. To date, Ou Zongrong has invested in no less than 100 public welfare undertakings, with a total donation of more than 50 million yuan.
In 2002, Zhenrong Group only participated in the operation of Chengfeng Reclamation Project, Putian City’s first agricultural BOT project, with an investment of 200 million. After the project is completed, it will add more than 7,000 acres of agricultural land and more than 2,000 acres of aquaculture area. For a city like Putian with many people and little land, this project is of great significance to achieve a balance between cultivated land occupation and compensation.
Subsequently, Zhenrong Group boldly took the lead and invested heavily in bidding to obtain the investment, construction and operation rights for the Putian-Xiuyu branch line of the Fuquan Expressway section in Fujian Province - the Putian Expressway. This is the first expressway project in the province to use BOT financing, and it is also the largest project of the Putian city's capital return project. It is very important to encourage and guide more private capital to return to Putian and invest in various infrastructure construction, and promote Putian's economic development. important meaning.
“I have done all three of these things.” Ou Zongrong said that he has invested 3 billion yuan in Putian alone and has also facilitated a group of overseas Fujian businessmen to return to their hometowns to invest.
“Perhaps in order to attract talents, many companies have moved their corporate headquarters to big cities such as Shanghai and Beijing. Now Haixi is developing rapidly. I believe that talents from all over the country will gather in Fuzhou. I also plan to use Fuzhou as a We will build a solid foundation and become bigger and stronger in Fujian,” Ou Zongrong said.