"Challenge Cup" College Students' Entrepreneurship Plan Competition is a competition that combines knowledge learning with personality cultivation to cultivate strong social competitiveness, international competitiveness, employment competitiveness and entrepreneurial competitiveness.
1. Entry requirements: Participants should form a competition team with complementary advantages according to their own qualities and abilities, and propose products or services with market prospects (specific sources include: inventions, patented technologies or extracurricular productions in which team members participate; Authorized invention or patented technology, citing its products; Or study the possible direction of conceptual products or services), and complete a specific, complete and in-depth business plan around this product or service to attract venture capital and put it into practical operation.
Second, competition has the following aspects:
Some kind of high-tech product
A product with broad market and great convenience for people.
Some brand-new service concepts
Some realizable concept products.
Third, the source of the project:
It can be a personal project: for example, inventions, patented technologies or extracurricular production that team members participate in, conceptual products that may be developed and realized, or brand-new services.
The project can also be authorized by others:
Authorized invention-creation or patented technology (providing written authorization with legal effect)
Four. Selection criteria of the project:
1, high-tech.
2. New ideas
3. There is a market
4. High efficiency
5. Low risk
In short, it is clear property rights, technological and technological innovation, rapid growth, huge market potential and sustained competitive advantage.
Entrepreneurial plan competition requires participants to form a competition team with complementary advantages, put forward a product/service with market prospects, complete a complete, concrete and in-depth entrepreneurial plan around a product/service, describe the company's entrepreneurial opportunities, and put forward action suggestions. A business plan focuses on specific strategies, goals, plans and actions, which should be clear and easy to read for an interested person without technical background. The possible readers of the business plan include: people who want to join the group, potential investors, partners, suppliers, customers and government agencies.
Challenge Cup Business Plan (2)
I. Core content
The uniqueness of a product (or service)
Detailed market analysis and competition analysis
Realistic financial forecast
Clear way of investment recovery
A lean management team
Second, the writing framework
Overview: the company's business and objectives and others.
Products or services: uses and benefits
Where is the competitive advantage?
Patents, copyrights, government approvals, appraisal materials, etc.
Market: market situation, changing trend and potential
survey data
Segmentation of target market and customer description
Competition: an analysis of existing and potential competitors
Competitive advantage and methods of defeating opponents
Marketing: the marketing plan of each market segment.
How to maintain and improve market share
Operation: raw materials, technology, manpower arrangement, etc.
Management: everyone's experience, ability and expertise.
Composition of marketing, finance and administration, production and technology.
Financial forecast: operating income and expenses, cash flow
Monthly report for the first two years and annual report for the last three years.
Appendix: Technical data of the above information.
Third, thinking method.
(1) Income cost method (applicable to profit forecast and change analysis)
Profit = revenue-cost
Revenue = price × sales volume
Cost = fixed cost+variable cost
(2) Marketing 4Ps (applicable to sales forecast and change analysis)
Product: product
Price: price
Promotion promotion
Location: allocation policy
(3) Porter's five competitive forces
(Applicable to analyzing whether it should enter a certain market or product field and whether it has long-term competitiveness)
Supplier bargaining power
Buyer's bargaining power
Potential competitors
Alternative competition
Original competition in the industry
(4) Internal factors and external factors (applicable to the analysis of various business problems)
External factors: market (trends, market segments, substitutes)
Customers (demand, brand loyalty (www.suibi8.com), price sensitivity)
Competitors (quantity, market share, advantages)
Internal factors: operation (production efficiency, cost factors)
Finance (profit rate, capital utilization rate, cash management)
Product (competitive advantage, difference)
(5)3Cs synthesis method (suitable for analyzing various business problems)
Company company
Marketing, production and operation, financial management, strategic planning
Competition competition
Porter's five strengths, competitive positioning, price and quality.
Customers, customers.
Market segmentation, capacity, growth, changing trend, price sensitivity