Three elements of color
Hue: Hue refers to the difference in appearance (color) of colors, and each color is given a name so that we can know its color by its name. This difference is called hue.
Brightness: refers to the brightness of a color. Because of the different intensity of light reflection, each color will show a different hue. Among achromatic colors, the highest lightness is white and the lowest lightness is black. In white and black, there are different shades of gray. Among the colored colors, yellow has the highest brightness and purple has the lowest brightness.
Chromaticity: refers to the sum of colors and brightness. The color with the highest chroma, that is, the color with the strongest hue, is called solid color. Take red as an example. Red in solid color has the strongest hue and the highest chroma.
Color matching method of color
It is not difficult to match pleasing colors. We introduced the following six color matching methods.
1. achromatic color matching
The so-called achromatic color matching refers to the color matching of black, gray and white, which has fewer opportunities in daily life.
Because of the lack of color matching, it presents a dull and lifeless feeling. Therefore, achromatic color color matching is a weak color matching method. The sense of value is classified in the advanced range, which is more suitable for high-priced products such as high-end clothing, fine products, jewelry and automobiles, and is used for avant-garde and extreme products.
2. achromatic color color matching
Choosing any color to match with black, gray and white is called achromatic color color matching.
When you can't find a suitable color scheme, you can consider using black, gray and white, because this color scheme is the most stereoscopic, complete and unquestionable. The combination of black, gray and white easily leads to advanced color matching;
(1) Red with black has a strong visual guidance effect and is suitable for cool and avant-garde industries.
(2) Red mixed ash is suitable for fine products, cosmetics, clothing and other industries. Red gives people a gentle and soft taste with X texture.
(3) White characters on blue background is a natural color scheme, which can be applied to computer information. As can be seen from the above, the color with low height is matched with white, the color with medium brightness is matched with gray, and the color with high brightness is matched with black. Master this color matching principle, and you can use it yourself.
3. Similar color matching
The method of matching similar colors is called similar color matching. Use similar colors to create a soft, intimate, lovely and warm feeling, so it is suitable for baby products, women's wear, wedding dresses and so on. However, it should be noted that the tea with similar color lightness should not be too close, so as not to cause the same color trap, and the overall feeling of similar color matching tends to be dull and weak. In the performance of works, the attraction is weak, and similar colors often play a supporting role, making the protagonist more obvious.
Contrast color matching is the use of contrast colors to match, and the three vertices of a triangle are composed of three primary colors (red, yellow and blue), which are mixed with each other, giving people an avant-garde, bright, cheerful and popular feeling. Young people suitable for restaurants.
4. Color matching of chromaticity
Homochromatic color matching is a color matching dominated by chromaticity. For example, the color matching of three primary colors is a high chromaticity color matching, and pink with purple is a bright color matching, which belongs to a medium chromaticity color matching. Chromaticity color matching is a very lively and flexible color matching method.
5. Brown color matching method:
Brown is an easy color to match among all colors, so here is a special introduction to the color matching method of brown. Its color matching method can be dark brown with light brown, light brown with dark brown or with red, orange and yellow, or with black and gray. If white is blue-black, dark purple with dark coffee is not only a color scheme of chromaticity, but also suitable for teahouses.
Color matching foundation
After understanding the methods of color collocation, if we can have a deeper understanding and understanding of the attributes and significance of color and apply it to our daily life, it will enrich the life of color.
childhood
This age gives people a naive and lovely feeling, so it is suitable for pink or white, suitable for shop signs and various packaging related to babies.
youth
This age is lively and active, likes to pursue fashion, and is suitable for the feeling of pure color giving people vitality.
People in their thirties and forties
The more you want to be mature and stable, the color you choose should not be too fancy. The color with medium color and medium brightness is more suitable, giving people a sense of stability.
old age
When you choose colors at this age, you must grasp the feeling of kindness, so it is suitable for dark colors.
spring
It gives people the same feeling as when I was a child, which is suitable for sweet pink, so pink is the most suitable and green tone is also quite suitable.
summer
Sunny summer, so bright yellow is perfect. Cool summer needs to enjoy the cool, eat ice, swim and blow air conditioning, so cool blue is also suitable.
autumn
The harvest season is also a season of wind and red. Yellow and chrysanthemum are very suitable colors. At this time, everything is withered, and it can also be expressed in gray.
winter
The earth is dead, so it is more appropriate to express it in black and gray, and it is also more appropriate to express winter in blue and white when it snows in winter.