Four e-commerce planning plans
In order to ensure a high starting point, high quality and high level of work or work, it is necessary to formulate a plan in advance. The content of the plan is mostly based on the superiors’ opinions Subordinates or work involving a relatively large area are generally issued in the form of a "file header". So how to formulate a scientific plan? The following are 4 e-commerce planning plans that I have compiled. They are for reference only. Everyone is welcome to read them.
E-commerce planning plan 1
1. Market analysis before building the website
In the reality that domestic e-commerce is not mature, services are not standardized. , there is no unified business website standard, especially there are basically no mature business websites in this region.
The company entered the e-commerce market when the e-commerce market was immature. It was able to occupy the market without fierce competition, expand market share, and achieve profitability as quickly as possible.
2. Market positioning, function positioning
Early types: C2C, B2C, service targets are based on local citizens, operating small commodities, food, books, software and hardware, etc., similar to traditional warehousing Online supermarkets of large-scale supermarkets, and a small second-hand market platform has been established.
Later types: B2C, B2B, enhance trading platform functions, increase corporate transactions and product release platforms, expand online supermarket product content, expand from operating low-priced goods to large-ticket goods, high output value, high-profit products .
3. Development Goals
Early stage: apply for a domain name, apply for a loan, absorb venture capital, and create a website. Contact the ISP, apply for network intervention, and purchase servers and other software and hardware equipment. (Completed)
6 months: Establish a website, expand website content, standardize website services, attract franchise marketers, make the website have a certain visibility in the region, establish a service network, establish a product procurement network, and establish Product distribution network, trained employees, can serve as a subsidiary of a traditional retailer.
1 year: Have a strong reputation in the region, be able to build your own brand, further enrich the content of the website, strive for more franchise marketers, enrich the products of the online supermarket, and Develop towards high-end products.
Attract investment, expand business scope, and start establishing a B2B commercial transaction platform.
Achieve website profitability.
2 years: Become one of the largest e-commerce websites in the region, consolidate market share, integrate the website, integrate the three business methods of B2B, B2C, and C2C, build an independent logistics system, and reduce operating costs cost. While consolidating the low-end product market, we will focus on developing high-end products and establish a business system focusing on high-profit, high-value-added products.
3 years: Acquire product supply companies, build your own production and sales system, and further reduce product costs. Completely break away from traditional retailers and logistics companies to establish a more convenient and more favorable product marketing network.
After 3 years: It depends on the situation.
IV. Website Sections and Style
The website is initially divided into five parts: product index, online trading, new product release, BBS, and second-hand market.
In the future, we will gradually increase the corporate product release section, increase the membership section, and implement preferential policies for paying members.
The style is positioned as concise and bright, combining pictures and text, with light colors as the keynote.
The product webpage uses a unified module to highlight product images.
The second-hand market platform uses a unified format, from product name to product remarks, and adopts a credit system similar to eBay to encourage offline intra-city transactions and avoid unnecessary disputes.
The price of products in warehouse supermarkets is uniformly priced at XX.99 yuan, and products over 100 yuan are priced at XX9.9 yuan.
5. Website maintenance
In the early stage, a special database operator will be hired, the website content will be updated every day, and website specifications will be formulated.
6. Website Promotion
Join the search engines of large websites, such as Sogou, Baidu, Google China, Business Search, etc.
In the early days, due to the alliance with traditional retailers, we could advertise in chain retail stores, and adopt promotions and discounts in retail stores, such as buying a certain limit of goods and getting memberships...
After the website has a certain click-through rate, you can find a special planning company to package it.
Carry out a major revision from the web page to the promotional slogan to build up the brand and further expand the market.
VII. Technical Solution
1. Rent a virtual host
2. Operating system: Window20xx/NT
3. Adopt systematic E-commerce solutions provided by companies such as IBM and HP
4. Website security includes preventing virus attacks, preventing virus intrusions, and preventing data loss due to external events e-commerce The website also includes not leaking customer information during the transaction process, such as supported bank account number, personal information, etc. Use anti-virus software designed by well-known companies and update it regularly, do not use software from unknown sources, and pay attention to the safety of mobile storage devices. These can effectively prevent virus attacks. Use network firewalls and regularly scan servers to find vulnerabilities, which means patching them. This ensures that viruses have no way to invade. To deal with accidents, data must be backed up every day. If possible, use RAID redundant disk arrays for synchronous backup. The most important thing is to ensure the security of customer information. Customers should be reminded to be more vigilant during transactions. Data should be encrypted during data transmission, such as using key encryption data and digital signature technology to ensure that customers' rights and interests are not protected. suffer losses.
5. Development of related programs. Such as web page programs ASP, JSP, CGI, database programs, etc. E-commerce planning plan Part 2
The tea website planning book should cover all aspects of the tea website planning as much as possible. The writing of the tea website planning book must be scientific, serious and realistic. The content of the tea website planning book is as follows:
1. Market analysis before building the tea website (the company handles it by itself)
1. What is the market of the relevant industry and what is the market? With such characteristics, whether the company can conduct business on the Internet.
2. Analysis of the main competitors in the market, competitors’ Internet presence and tea website planning and functions.
3. Analysis of the company’s own conditions, company profile, market advantages, what competitiveness can be improved by using the tea website, and the ability to build the tea website (cost, technology, manpower, etc.).
2. The purpose and functional positioning of building a tea website (the company should handle it by itself or negotiate with a professional company)
1. Why should a tea website be established? It is to establish a corporate image and promote products. Carry out e-commerce or build an industry-specific tea website? Is it the basic need of the enterprise or an extension of market development?
2. Integrate company resources and determine the functions of the tea website. According to the company's needs and plans, determine the functional types of tea websites: enterprise tea websites, application tea websites, commercial tea websites (industry tea websites), e-commerce tea websites; enterprise tea websites are further divided into corporate image types , product promotion type, online marketing type, customer service type, e-commerce type, etc.
3. According to the functions of the tea website, determine the purpose and function that the tea website should achieve.
4. The construction of the intranet (Intranet) and the scalability of the tea website.
3. Tea website technical solutions (discuss with professional companies)
Determine the tea website technical solutions based on the functions of the tea website.
1. Should you build your own server or rent a virtual host?
2. Choose the operating system, Window20xx/NT, Unix, or Linux.
Analyze investment costs, functionality, development, stability and security, etc.
3. Use templates for self-service website building, website building packages, or personalized development.
4. Tea website security measures, anti-hacking and anti-virus solutions (if a virtual host is used, this will be done by a professional company).
5. Choose what kind of dynamic program and corresponding database. Such as programs ASP, JSP, PHP; databases SQL, ACCESS, ORACLE, etc.
IV. Tea website content and implementation methods (discuss with professional companies)
1. Determine the structure and navigation of the tea website according to the purpose of the tea website.
General corporate tea websites should include basic content such as company profile, corporate news, product introduction, customer service, contact information, online messages, etc. More content such as: FAQ, marketing network, recruitment, online forum, English version, etc.
2. Determine the tea website integration function based on the purpose and content of the tea website.
Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire system, information search and query system, traffic statistics system, etc.
3. Determine the sub-columns of each channel in the structural navigation of the tea website.
For example, the company profile can include: President’s speech, development history, corporate culture, core advantages, production base, technology research and development, partners, major customers, customer reviews, etc.; customer service can include: service hotline, Service purpose, service items, etc.
4. E-commerce tea websites should provide member registration, detailed product and service information, information search and query, order confirmation, payment, personal information confidentiality measures, related help, etc.
5. If the tea website has many columns, consider using a tea website programming specialist to be responsible for the relevant content. Note: The content of the tea website is the most important factor in attracting visitors to the tea website. Information without content or impractical will not attract visitors who browse in a hurry. You can conduct surveys on the information people want to read in advance, and investigate people's satisfaction with the content of the tea website after it is released, so as to adjust the content of the tea website in a timely manner.
6. Determine how to implement the content of the tea website. For example, the product center uses a dynamic program database or a static page; whether the marketing network uses a list or a map display.
5. Web design
1. Web design art design requirements. Web page art design generally must be consistent with the overall image of the company and must comply with corporate CI standards. Pay attention to the application of web page colors, pictures and layout planning to maintain the overall consistency of the web page.
2. When adopting new technologies, the geographical distribution, age group, network speed, reading habits, etc. of the main target audience should be considered.
3. Develop a webpage revision plan, such as a large-scale revision within six months to one year.
6. Cost budget
1. Preliminary budget for the cost of building a company's website
Generally based on the size of the company, the purpose of building the website, and the approval of superiors.
2. The professional website building company provides detailed functional descriptions and quotations, and the enterprise conducts cost-effective research.
3. The price of tea websites ranges from a few thousand yuan to hundreds of thousands of yuan. If we exclude template-based self-service website building (Volcano Power generally believes that a company’s tea website, no matter how big or small, must be exclusive, if it is the same, it will have a great impact on the corporate image) and profiteering factors, the cost of tea website construction is generally proportional to the functional requirements. of.
VII. Tea Website Maintenance
1. Maintenance of servers and related software and hardware, assessment of possible problems, and development of response times.
2. Database maintenance. Effective use of data is an important part of tea website maintenance, so database maintenance should be taken seriously.
3. Content updates and adjustments.
4. Formulate regulations on tea website maintenance and institutionalize and standardize tea website maintenance.
5. Note: The maintenance of dynamic information is usually carried out by the company by corresponding personnel for online update management; static information (that is, not supported by a dynamic program database) can be maintained by a professional company.
8. Tea Website Testing
Before the tea website is released, careful and thorough testing must be carried out to ensure normal browsing and use. Main test contents:
1. Server stability and security
2. Program and database testing, web page compatibility testing, such as browser and monitor.
3. Are there any errors in the text, pictures, and links?
9. Tea website release and promotion
1. Public relations and advertising activities for the release of the tea website after testing.
2. Search engine registration, etc.
10. Tea website construction schedule
The start and completion time of each planning task, the person in charge, etc.
The above is the main content in tea website planning. According to different needs and website building purposes, the content will also increase or decrease. At the beginning of building a tea website, careful planning must be carried out to achieve the expected purpose of building the website. E-commerce planning plan 3
The popularity of online shopping has made people develop the habit of searching for products online. Some companies have also developed their own shopping platforms on their websites. So how to promote the website as an e-commerce website? The most critical thing is getting out there and getting more customers to buy your products. The core of e-commerce is "online marketing". Internet marketing is a process in which we use various channels or means on the Internet to enable customers to conclude transactions with us. In this process, how to let customers find our website or our products is the beginning and key to a transaction. Compared with a complete Internet marketing plan, a website promotion plan is relatively simple, but more specific. In the following time, Fortune Witkey will introduce to you the content of e-commerce website promotion plan planning:
E-commerce website promotion plan planning is an integral part of the Internet marketing plan. Developing a website promotion plan itself is also a website promotion strategy. Promotion plan planning is not only an action guide for promotion, but also a measurement standard for testing whether the promotion effect reaches the expected goal. Therefore, a reasonable e-commerce website promotion plan becomes a website An essential part of your promotion strategy. The Internet marketing plan contains a lot of content, such as the function, content, business model and operation strategy of the website. A good Internet marketing plan should be completed before the official construction of the website, and provide overall guidance for actual operations. E-commerce website promotion plan planning should usually be completed during the website strategy stage, and the "promotion" work of the website can even begin during the website construction stage.
Compared with the complete Internet marketing plan, the website promotion plan is relatively simple, but more specific. Generally speaking, a website promotion plan should at least include the following main contents:
1. Determine the stage goals of e-commerce website promotion. For example, within 1 year after release, the number of unique users visiting each day, relative ranking compared with competitors, performance on major search engines, number of links to the website, number of registered users, etc.
2. Website promotion methods adopted at different stages of e-commerce website launch and operation. If possible, it is best to list in detail the specific website promotion methods at each stage, such as the name of the search engine, the main forms of online advertising and media selection, and the costs required.
3. Control and effect evaluation of e-commerce website promotion strategies. Such as the control of stage promotion goals, promotion effect evaluation indicators, etc. The purpose of controlling and evaluating website promotion plans is to promptly discover problems in the online marketing process and ensure the smooth progress of online marketing activities.
E-commerce planning plan 4
In order to speed up the pace of informatization construction in the county, expand the online consumption and transaction market, improve the efficiency of government work, and effectively promote the construction of e-commerce in the county, in accordance with the requirements of the provincial and municipal governments, combined with This plan is specially formulated based on the actual situation of our county.
1. The significance and role of implementing e-commerce projects
E-commerce is a new online transaction method that has emerged with the development of electronic information and network technology. It uses network technology to Online transactions and business activities. Compared with traditional transaction methods, it has the characteristics of fast information transmission, convenient communication between transaction parties, low transaction costs, and door-to-door delivery. Under the current new situation of fighting SARS (hereinafter referred to as "SARS") across the country, vigorously promoting e-commerce and actively carrying out online transactions and online marketing are the key to reducing the impact of "SARS" on the flow of people, logistics, and information, and expanding the relationship between enterprises and An effective way to communicate with customers and promote business negotiations and product sales, it is an important supplement to traditional marketing models and transaction methods. In particular, our county has nearly 4 million tons of garlic, vegetables and other agricultural and sideline products that need to be sold and exported every year. The implementation of online negotiations and transactions has more practical significance for the good operation of industrial and commercial circulation economies.
If you start this work early, you will benefit early, but if you start it late, you will be passive. Therefore, all township and county government departments must increase their awareness of the importance of the e-commerce project, effectively strengthen leadership, and take effective measures in accordance with the county's unified deployment to ensure the smooth development of this work.
2. The main goals of developing e-commerce
Since our county launched the enterprise “Internet Project” in 20xx, more than 30 industrial and commercial enterprises have opened web pages on the Internet, and some large-scale Enterprises have carried out online transactions and accumulated certain experience, and network service facilities are becoming increasingly perfect. But overall, e-commerce has not officially started in our county, and the level of online transaction application is still relatively low.
(1) Continue to promote the “Internet Access Project” of enterprises. We will strive to have all industrial enterprises above designated size and commercial circulation enterprises set up their own web pages online before the end of 20xx, and more than 30 enterprises will set up their own websites.
(2) Promote e-commerce in different levels according to the size of the enterprise and product characteristics. Most small and medium-sized enterprises should mainly use the Internet to publish and collect information, display products and services, and carry out investment promotion and other activities to promote e-commerce. Qualified enterprises should establish online supply chain relationships with raw material suppliers, product distributors, and overseas marketing agencies through the Internet, and use the Internet to carry out information transfer, business negotiation, and purchase and sale transactions to reduce marketing costs. Several key enterprise groups that have already established websites should sum up experience, enrich equipment and technical personnel, vigorously explore and carry out btob (enterprise and enterprise) btoc (enterprise and consumer) electronic trading activities and online marketing activities, and build an enterprise online trading platform.
(3) Further strengthen network construction and online payment and other supporting systems. Formulate management specifications, improve operation quality, and provide a good technology and service platform for e-commerce.
3. Main measures to accelerate the development of e-commerce
(1) Do a good job in publicity and mobilization. Relevant departments at the township and county level should use various methods to guide enterprises and consumers to fully understand the practical significance of e-commerce in overcoming the impact of SARS and the far-reaching significance of improving the level of social informatization and promoting economic development, and mobilize enterprises to emancipate their minds , change concepts, increase investment, and actively apply e-commerce to carry out production and business activities. In the near future, all news media and network operating units should use public service advertisements, special columns and other forms to increase the publicity of e-commerce knowledge, introduce the experience and practices of advanced enterprises, and form a public opinion atmosphere conducive to the development of e-commerce in the whole society.
(2) Implement model leadership. In order to give full play to the demonstration and leading role of advanced enterprises and promote e-commerce to be carried out in more enterprises and at a higher level, the county has decided to select 10 enterprises as e-commerce demonstration enterprises in the county in terms of technology and talents. Provide key support.
All departments and industries must seize opportunities and guide the healthy development of e-commerce.
(3) Strengthen business training. Talent is the key to developing e-commerce. County communication companies should help enterprises select e-commerce talents through various channels and carry out various business skills training. Each network operation unit must give full play to its own technology and talent advantages, proactively teach e-commerce knowledge to enterprises, help enterprises solve difficulties in hardware facilities and technical software, and guide enterprises to publish and collect information, conduct business negotiations and transaction settlement through the network, Provide technical and intellectual support for enterprises to carry out e-commerce.
(4) Improve the construction of supporting systems. All network operating units must continue to increase investment in network construction, expand network coverage to end users, and improve Internet speed and network service levels. Led by the County Government Information Center, the county's network data will be integrated in accordance with market-oriented principles. Qualified network operating units will be selected through bidding competition and expert demonstrations, and efforts will be made to build an e-commerce comprehensive with an international level and representative of Jinxiang's image. Service platform. The service platform should establish a Jinxiang enterprise information navigation system and establish links with large-scale well-known websites at home and abroad to facilitate enterprise inquiries and transactions.
(5) Increase policy support. The following encouraging policies are implemented for enterprises to carry out e-commerce:
1. The communication management and industrial and commercial administrative departments must simplify the procedures, shorten the approval time, and implement one-stop service for enterprises to apply for e-commerce. Complete all procedures within a week.
2. Network operating units should provide preferential treatment to new companies that come online this year. Those who set up a webpage to publish basic information on the Internet will be exempted from the webpage production fee; a 20% discount will be given to the one-time access fee for new Internet companies; a 20% discount will be given to the Internet information fee for enterprise dial-up registered users within the year; and a 50% discount will be given to the rented server business Discounts; those who set up websites will be given special discounts in terms of network usage fees, other value-added business service fees, network construction services, etc. The specific ratio shall be agreed between the user enterprise and the network operation unit to mobilize the enthusiasm of the enterprise to carry out e-commerce.
3. The e-commerce advertisements made by various news media for enterprises should add a certain proportion of discounts to the existing discounts.
4. If an enterprise purchases equipment and software for e-commerce and needs a loan, the main bank where the account is opened can give priority to support.
IV. E-commerce website content
1. Overview of Jinxiang.
2. Policies and regulations, mainly e-commerce related policies.
3. Enterprise directory, including garlic sales, refrigeration, processing, packaging and printing enterprises, related agricultural machinery manufacturing, pharmaceutical manufacturing enterprises, etc. The content involves the company name, business scope, industrial and commercial department registration number, legal representative, bank account number, mailing address, contact information, etc.
4. Product display.
5. Supply and demand information.
6. Industry information.
7. Corporate complaint mailbox.
8. Garlic forum and communication forum.
9. Network navigation (other e-commerce sites).
10. Business training (e-commerce related knowledge).
11. Electronic banking.
12. Online payment.
13. Order inquiry.
14. Payment platform.
15. Patent transfer (garlic-related patents).
16. Garlic scientific research.
17. Digital certificate.
5. Effectively strengthen the organizational leadership for the development of e-commerce
E-commerce is a wide-ranging and highly technical system project and an important part of social informatization construction. . The development of e-commerce should be regarded as an important task of the information work leading agency, the division of responsibilities of departments should be clarified, task objectives should be implemented, and all parties should coordinate and cooperate to jointly promote the development of e-commerce.
The county government information center should take the lead and coordinate the work, and be responsible for the planning, guidance, construction and management of e-commerce; all townships, towns and county offices should be responsible for the information collection, sorting and reporting of the e-commerce online content of all enterprises in the system. Information must be updated in a timely manner to ensure the timeliness of e-commerce; the People's Bank of China is responsible for coordinating commercial banks to strengthen the construction of online banking and improve the online payment system; communications management, industrial and commercial administration, public security, taxation and other departments must perform their respective functions and powers Within the scope, supervise e-commerce activities in accordance with the law, promptly investigate and deal with illegal activities, and ensure the healthy development of e-commerce.
Jinxiang County People’s Government Office;