Picture album design principles mainly include the following aspects:
Highlight the theme and content of the picture album: Picture album is a creative promotional document that expresses a certain theme or product through images, layout and text. . Therefore, designers need to highlight the theme and content of the album so that readers can understand the theme and brand features introduced in the album at a glance.
Unify the overall style: Adopting a unified overall style can enhance the recognition of the brand image and make the album organized and coordinated. Designers should consider the company's brand image in terms of style and select visual elements that are consistent with the brand concept.
Pay attention to the use of elements such as format, color, and fonts: Format, color, and fonts are one of the key elements in album design. When designing, you need to pay attention to the clarity and beauty of the layout, the coordination and appeal of the color combination, and the readability and beauty of the fonts.
Brilliant visual effects: Good visual effects will attract readers’ attention and improve the beauty and influence of the album. Designers can appropriately use lines, colors, patterns and other elements to create distinctive visual effects, but they must master it at the level of a professional designer.
Highlight the texture and functionality of the picture album: The picture album is a kind of promotional document that is easy to carry, save and disseminate. Therefore, designers need to pay attention to the texture and functionality of the album, such as choosing appropriate paper and using good printing technology, so that users can have a better experience.
Close to the psychological needs of the audience: album design must consider the needs and characteristics of the target audience, and strive to analyze and present the business philosophy, product patent advantages and other related elements in the visual style, language symbols and interactive methods that readers like. .
In short, good album design needs to pay attention to the comprehensive consideration of factors such as album theme and content, overall style unity, layout, color and font application, visual effects, album texture and functionality, and can provide brand and The product provides strong publicity and promotion.
The above is the answer from Zhonghui Design (a professional album design company). I hope it can help everyone.
Original brochure design by Zhonghui Design