Reebok has now been reduced to a second-tier brand.
Reebok completely destroyed Adidas in the early years. Why not completely destroy Nike? Because Nike was not born at that time. It’s just that in recent years, it has been poorly managed and failed to capture the hearts of consumers. It has not introduced anything else in terms of technology except honeycombs, and it has gradually become lonely.
Reebok's English name "Reebok", the original meaning of the word, is a kind of antelope in southern Africa. It is light and good at running. Reebok hopes that after wearing Reebok sports shoes, consumers can run across the vast world like a Reebok antelope and fully enjoy the fun of sports.
In 1895, out of his love for sprinting and lack of enough funds, Joseph William Foster personally tried to put nails on shoes. This was the time when The world-famous spiked shoes - "Foster Running Shoes". The birth of spiked shoes caused a great sensation at the time. At the end of the 19th century and the beginning of the 20th century, runners from many countries wore these "Foster running shoes" into the competition.
Reebok's patented midsole shock-absorbing technology, DMX shear is a physical shock-absorbing device. DMX mega, DMX micro, DMX 6, DMX 10, etc. all use air bags to absorb shock. Generally called flowing gas cushioning, there are usually more than two air chambers in this system, which are connected by channels. The gas can flow freely in the two air chambers in order to achieve the effect of alternating cushioning between the front and rear palms.
However, the early DMX has good cushioning ability but insufficient elasticity. The early DMX will sink and long-term exercise will cause fatigue. Instead, inflatable sponges are used in the soles to act as shock-absorbing materials, which solves some of the problems of DMX.
The Reebok brand is a household name, and the success of Reebok has made it a famous sports shoe brand in the world. In 2006, Adidas-Solomon acquired all shares of Reebok for US$3.8 billion.