This series of New Balance jogging shoes mostly use nylon uppers and 100% leather materials, and ABZORB patented shock-absorbing insoles, followed by N-N-energy technology to realize shock absorption by using the elasticity of rubber materials, so as to avoid the spine, knees and ankles from being squeezed by improper ground reaction force, resulting in injuries and more comfortable landing.
C-CAP soft shock-absorbing midsole is equipped with Rock Stop anti-puncture technology to prevent the soles from being pierced by sharp objects during exercise, thus providing better protection for the feet. ENCAP, a newly added carbon fiber board, slows down the midsole, increases the stability and support ability of the middle of the shoe, prevents the foot from being excessively twisted and protects the foot.
Extended data:
New Balance, a brand founded by Mr. William J. Riley in Boston, the American marathon city, on 1906, is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.
Since 1906 was founded in Boston, USA, New Balance has made continuous progress in scientific and technological materials, product appearance and comfort in the spirit of manufacturing excellent products. The only constant is that New Balance operates in the spirit of high standards of ethics, 100% customer satisfaction and teamwork, with a view to becoming a high-tech enterprise. "New Balance" encountered trademark infringement litigation in the domestic market. 2065438+On April 24, 2005, Guangzhou Intermediate People's Court made a first-instance judgment on this highly concerned trademark dispute case.
The court held that New Balance Trading (China) Co., Ltd., an affiliated company of American New Balance Company in China, infringed on the exclusive right of others to register the trademark "New Balance" and had to compensate the other party for 98 million yuan.
Liverpool manager klopp and clothing brand New Balance became corporate ambassadors. New Balance was originally a sponsor of Liverpool jerseys, and its cooperation with klopp deepened, and the latter became their image ambassador.
New Balance Company has its own unique culture:
Adhere to the production of shoes with various widths and heights: this is a design based on human nature and the most basic care, bringing the most comfortable and close-fitting shoes to every consumer.
New Balance does not sign contracts with sports stars. Because shoes suitable for stars may not be suitable for most consumers, New Balance has invested in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesmen".
New Balance is the only international sports brand with exclusive factories in the United States, including five in the United States and two in Europe.
New balance is a private company, not a listed company, which can have more room for development; At the same time, it is easier to inherit the company culture.
For a long time, New Balance has been committed to shoemaking technology. Today, a brand that has gone through 1 10 years is still developing more ergonomic shoes with emerging technologies. Taking the pursuit of extremely comfortable feeling of wearing shoes as the goal, combined with the feeling of popular design, New Balance has become a perfect representative of retro and innovation.
As a global sports brand leader, New Balance adheres to the enterprise spirit of high standards of ethics, 65,438+0,000% customer satisfaction and teamwork, and makes continuous innovation and progress in scientific and technological materials, product appearance and comfort, and makes unremitting efforts to maximize the sports potential of each athlete and enjoy a balanced and comfortable life.
Another major feature of New Balance, which is different from other sports brand shoes, is the variety of sizes-New Balance offers the same size and different widths, including narrow, standard and wide styles, and there are different degrees of subdivision in narrow and wide styles, so choosing a pair of New Balance shoes will be quite comfortable to wear.
The reason why New Balance can become the second largest sports shoes brand in the United States and even beat Adidas and other brands in this extremely market-oriented country is because the company can accurately locate the market.
It is different from Nike or Adi, and its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will pay attention to the comfort and protection of feet from the appearance of shoes, and at the same time have strong purchasing power. And because of its unique positioning, it hardly shares the market with several other shoe giants.
Core spirit
combine/join forces (with sb)
In the big family of New Balance, we believe that personal success does not represent the success of enterprises. Only through the efforts of all employees of the company can the brand and enterprise develop continuously and steadily.
100% customer satisfaction
"Customer first" and "customer is always right" have always been our goals, which covers the cooperative relationship with manufacturers, customers and colleagues.
High moral standards
It is the moral requirement of New Balance not to attack peers, do illegal things and adhere to high standards of morality.
Baidu Encyclopedia-New Balance