Business Plan
I. Title Page
Put a color image of your product on the home page. However, it is necessary to leave enough space to arrange the following content:
A. Company name
B. Registration year and month
C. Company nature
D. Company address
E. Name of person in charge of financing
F. Position
G. Telephone number
H. Fax
I.E-mail
J. Company homepage
K. Report confidentiality level
L. Business plan number
Company name: Signature: Date:
II. Table of Contents
After writing the preliminary business plan, pay attention to confirm that the page numbers of the table of contents are consistent with the content
III. Executive summary
A. Purpose of the plan
a. Provide information to interested VCs
b. Provide basic data and information for future business activities of this plan Principles
B. Company Overview
a. Date of establishment
b. Industry engaged in, such as manufacturer of baby products, distributor of pencils, supplier of pharmaceutical services Business
c. The legal establishment form of the company, such as: limited liability company, joint stock company, partnership
d. Investment ownership structure
e. Our principal office location [x]
C. Business
a. Describe the products or services provided. The company is in the [seed, start-up, growth] stage and has just [developed our our first product, hired our first salesperson, signed our first order].
b. In the recent [period], our company has completed [x] sales and shown [profit, loss, break-even] Considering the funding problem, we expect to complete [x] Sales, pre-tax profit of [x] in [year]. Achieve [x] profit before tax in [next year].
c. If the funds are sufficient we will [Describe what you will do with the funds, for example: 1. Marketing of new products 2. Manufacturing or replenishing equipment to meet growing market demand, 3. Adding retail locations or adopting other Methods to improve distribution channels, 4. Enhance the research and development of new products or improve existing products]
D. Products and Services
a. State your products or services so that others can see them Understand. [Company] produces the following products [List the products briefly here, mainly emphasizing the significance of the production line and the highest sales volume it can bring]
b. Currently our [product or service] is in the [import, growth] , mature] period. We plan to expand our production lines to complement our [products or services] to include [x, y, z].
c. The key characteristics of the production or distribution of our products are [x, y].
d. Our [product or service] is unique because of [x, y, or z].
e. Our market positioning advantage is because of our [patents, sales speed, trademark name, etc.].
E. Management Team
Our team consists of the following members [x] male and [x] female, who have [x] years of cooperation experience; sales [y] Years of experience
Have [x] years of product development experience and [x] experience in [other areas].
F. Marketing Overview
G. Competitive Environment
a. Analysis of [Company Name] that directly competes with us, or we have no direct competitors, However, there are substitutes or related products on the market for our [product or service].
b. Our products are unique because if we can [x], or we have a competitive advantage because of our [speed of sales, established trademark brand, low-cost manufacturing].
H. Funding Requirements
a. We seek [x￥] as additional investment for [] which will enable us to [describe why you need funding and why this opportunity encourages human heart].
b.[x] During the year, we will use the remaining profits to distribute dividends or refinance, or sell the company, or exit through listing financing.
I. Risks and Opportunities
a. The biggest risks in our business are [market risk, pricing risk, product risk, management risk]
b. We feel we can overcome these risks because if we can do [x]
c. The business opportunity before us makes great sense to us; if we can do [x] we have the opportunity to bring [x] to the market The local advantage becomes a huge advantage for the entire industry].
IV. Company Overview
A. Visionary Goals
a. Our goal is to become [Describe your ultimate goal, for example: to become a low-fat cheese No. 1 brand]
b. We are eager to maintain a good reputation in the market and provide the market with [saved time, better production methods, reasonable prices]. We can achieve this because of [the development of excellent products, understanding market trends and needs, innovating and using effective distribution and packaging]
c. In order to achieve our goals, we should thank Those who follow our development, customers, and the public [Describe the honors you seek] The following people have contributed to our success [Describe the relevant contribution each group has made to your company]
B. Vision
C. The company was founded on [date] and [describe your product or service. e.g., distributor of pencils, supplier of pharmaceutical services].
D. The full name of the company is in compliance with legal requirements [x]. Legal forms of the company include: limited liability company, joint stock company, partnership, sole proprietorship, office location of our principal responsible person [x]. Give the distance between the office location and the factory and warehouse.
E. Calculate our recent production volume by month. If we want the monthly production to reach [x], we will need a larger [factory building, R&D team,]. After receiving financial help, we estimate that the existing equipment can meet the future needs on [a certain day of a certain year and a certain month].
F. If a company engages in [pollution of water sources, armament of weapons, genetic engineering, blasting engineering, and the use of state-prohibited resources in production and services], its business license will be revoked immediately, and it will also engage in activities other than those authorized by the government. Activities are also not allowed.
G. The company complies with all operating regulations and has the latest inspection records. These records include [main items]. These agencies are responsible for managing those aspects of our business and we must ensure the accountability of our employees.
H. The company's strategic partners: How to maintain relationships with strategic partners to attract investors' attention, explain how you work with them and improve your work performance. Your company can provide partners with important and profitable self-development in the larger collaborations that are about to be established. Describe the details about the position of each of your partners in the market, and explain what are the biggest hidden dangers in cooperation between you. For example, we have established a market agreement with [x], the market leader in the eraser field. We have formed an alliance to help us sell student pencils. The supply and demand side can also occupy the market by dividing the retail industry, which can help us quickly enter the market. The risk in a partnership is that the collaborator might choose to sell [the pencils] themselves and exclude us.
I. Another strategic relationship that is beneficial to the company is to establish a joint venture with [x]***. We never invest in the initial stage of research, we can divide the research and development time into two, we make full use of the manpower and equipment that are not fully utilized, which can effectively avoid expenses [employee wages, equipment purchase], we are willing to do this Pay a royalty fee to thank our development partners for their contribution to our ultimate success.
J. We have close ties with our suppliers. When purchasing in bulk, the price is reduced to 80% of the market price, and they agree not to put products on the market in large quantities within 6 months, or give us a special discount. The price
K. We also have some OEM strategic partners. If we produce skate wheels, then those who produce boots almost rely on us to buy their skate accessories. These relationships ensure that we have a large and stable market, and these links allow us to occupy the market, although it has a small market share for us and does not have a trademark.
V. Industry Analysis
A. What kind of industry will we enter?
B. Industry
a. History
b.Current situation
B.Customer analysis
C.Competitive analysis
a.Overseas
b.Local
p>D. Supply of raw materials
E. Threat of new entrants
a. Overseas
b. Local
F. Substitute products
G. Conclusion
a. Entry timing
b. Success factors
VI. Products and risks
p>A. Product introduction
a. Research and development history
b. Technical specifications
c. Practice proof
B .Output target
a. Economies of scale
b. Company mission and sales forecast
C. Operational process and function settings
DHow to operate
a. Reasons
b. Feasibility
E. Site selection
a. Principles
b. Comparison
F. Labor demand
G. Research and development
H. Logistics management
c. Raw materials and equipment Supply and Purchasing
d. Transportation
e. Others
H. Quality Control
I. Production Planning
Ⅶ. Competitive analysis
A. Describe your core competitiveness in terms of products, management, price, factory location, and financial plan. Wrong and unclear information can be seen as dishonesty and neglect toward investors. Don’t let your competitive advantage confuse you or the VC. Learn about the competitiveness of other companies through telephone yellow pages, industry directories at local libraries, and online databases. Look at relevant industry magazines and look for industry advertisers.
B. We have no direct competitors, but we have competitors that produce substitutes for our products. Or the competitors of our product are [a, b, c], give a detailed analysis of each of your competitors, be very detailed. [For example: Dong's Company is a pencil manufacturer in the Northeast region. Its sales are 3 million yuan. It is a subsidiary company of acam Group. The company's sales are 8 million yuan, including the production of pencils, pens and other writing and painting products. Stationery used. The development of the subsidiary is currently stagnant because the parent company has not provided operating funds to improve machinery and equipment. The subsidiary is headed by a vice president who has been in charge for 6 months and the previous manager was in charge for 11 months.
C. Do you and your competitors use the same distribution channels and use the same business magazines to promote promotions?
D. The reason why our products are unique[x], why we have leading competitive advantages [low cost, quick entry into the market, and famous brands]
VIII. Market and sales strategy analysis
A. Market analysis
For most business plans, this part is crucial and also the most difficult to prepare
a .Define the target market
We hope to compete in a clear market segment in the industry. Referring to relevant geographical conditions, this market was close to [x￥] in [wholesale/retail] before [y] . The future market development trend will focus on factors such as environmental protection, value, high quality, and miniaturization of products.
The market research data report (providing data source) shows that the market will [increase, shrink] to [x] in [year]. We expect business to [grow/shrink/stay/stagnate] during this period. The main factors affecting business changes are [price reduction of computer products, development based on household consumption, etc.], and the largest scale of industry growth will be [x]. Identify the source of your information and whether it is up to date.
b. Market segment
We define our market segments [producers of stationery for families/schools/companies, producers of low-fat cheese in the food field], this market The link has been [stable/unstable] over the past few years. Industry expert [name], predicts [x] in the coming years. Briefly list the main segments of the market [a, b, c] and the types of customers you want to win [orderers of electronic products, buyers of catalogs and manuals, retailers]. In the [x] market segment, [x] product is based on [product model], and its retail price is generally in the range of [x-y]. Distribution of product sales in this market segment is through [retailers, manufacturers, raw material providers]. Our typical customer is currently using an alternative to our product and what makes them want to purchase our product [price/performance/quality]. How do we know these major [customer feedback/advertising consultation/commercial exhibition]. We feel that customers care about our products [value/performance/taste]. Although our products have problems such as [high price/insufficient brand protection], we are working hard to clarify the [x] positioning of our products in the market to overcome our weaknesses.
B. Marketing
a. Our marketing plan is formulated based on the following conditions [x]. We hope to successfully penetrate [x] segment of [x] market as we use [retail/distribution/mail/internet] as the primary sales channel for our products. We expect to achieve [x] market share.
b. [Market positioning] We will position our products as [low price/high quality/good quality and low price], which will be beyond the reach of my competitors. We adjust our products appropriately according to the different needs of different types of customers such as [nationality/age of life/elderly people, etc.].
c. [Price] Our price [strategy] is based on cost, gross profit, or the market. We arrive at this price based on [gross profit, market price, cost, or perceived product value]. We monitor our prices monthly, quarterly, and annually to ensure that we do not lose potential value in the market. How much are customers willing to pay for our products?
d. [Distribution Channel] The distribution channels for our products are [wholesale, retail in shopping malls, or other methods]. [Changes in seasons/geographical locations/customer characteristics, etc.] These will determine whether we can deliver our products to the hands of end users. Competition in the market adopts these channels [wholesale, mall retail or other methods], but our advantage lies in [x]
e. List your main customers [top 5] in one or two sentences Describe them. Details can be found in the appendix, showing how we extend our products to consumers.
f. [Advertising, promotion, trade exhibition], your goal is to introduce, promote, and support your product in the market, although appropriate advertising design and commercial promotion activities cost money. The company already has a comprehensive advertising planning and promotion strategy. It will be implemented when funding is available. We would like to advertise in business magazines nationwide. We plan our own advertising and use it as part of the overall strategic advertising of our ingredient providers and partners. Our public relations plan is to maintain good relationships with business journal reporters and editors and provide reporting materials to enhance our credibility in the market and let customers know about us.
g. We promote our products through a variety of channels [on-site production of samples/showing different aspects of the product] or other ways. Our goal is to expand our customer base and enhance the brand of our products. visibility and strengthen our ties with the public.
The company participates in those commercial exhibitions, to name the main ones: organizers, participating manufacturers, exhibition locations and booth standards, which are beneficial to us in promoting new products. Or we participate in several exhibitions and we only display products to those buyers who are interested in our products. Is the exhibition beneficial to us in distributing the company’s introduction to target customers? Is the location and time of the exhibition reasonable? Is it an exhibition we must go to
Ⅸ. Risks and opportunities
A. Entrepreneurial risk
a. This is also crucial to the entire plan. VCs are very interested in the challenges your company faces and the measures to deal with it. Record the problems you encounter during the development of your business and the strategies you use to deal with them.
b. The main problems we encountered during our growth are [limited operating history, shortage of resources, lack of management experience, market and product uncertainty, and reliance on key management.
c. Assessment of corporate weaknesses
d. Contingency planning
e. New technologies
B. Opportunities
a. This is also crucial to the entire plan. It will bring sparkle to the entire business plan and make people excited about it.
Although our operations come with risks, I think we can overcome these difficulties because [x]. We will study broadly or partner with a larger company that understands the market. We will focus our efforts on [x] to solve problems in the market, products, management, etc.
b. If we can overcome risks, we will have an advantage in a certain market area and become a major force in the industry. Our brand will be recognized by customers and VCs, and we can achieve this goal in [x] year. Especially our leading products will have the opportunity to affect people's living conditions, change production, and improve performance in certain areas. Therefore, we can also enter areas that we have not entered before [international markets/markets of different age groups]
Ⅹ. Management team and ownership
A. Management
a. Company type
b. Structure
c. Manager responsibilities and resumes
d. Employees
B. Ownership structure
Name’s share of stocks
[AB founder]52[52]
[C.D investor]22[22]
[Management Team]10[10]
[Seed-stage Investors]10[10]
C. Professional Institutions
Finance Company/Legal Advisor/ Other consulting agencies
D. Other guidance
We also have some other help to assist us in making decisions and seizing business opportunities. List the help of these people or institutions, what kind of experience they have, and what contribution they can make to the company's orders. Where they are and why they benefit our strategy.
Ⅺ. Funding requirements
A. Demand
a. Amount
b. Time
c .Types of funds
d. Sources of funds
B. Other funding requirements
C. Use of capital
We seek [$ ] As an additional investment [of net assets, restructured debt, or other form of higher-level investment] it will be our ability to [describe why you need the capital and why you are excited about the opportunity].
The initial investment will be used for [employee wages/project development/market promotion/obtaining competitor information/purchasing equipment] as listed below
Perfect development [$ x]
Purchase equipment [$x]
Market and new production lines [$x]
Operating funds [$x]
In [x] year, we will use the remaining profits to distribute dividends or refinance, or sell the company, or exit through listing financing. Why do these happen.
Ⅻ.Financial plan
A. Profit and loss forecast statement
B. Cash flow forecast
B. Asset and liability forecast statement
C. Break-even analysis
D. Source and application of funds
[Income estimate table] We recommend that statistics be calculated on a monthly basis for the first two years. If there are units of years try to change it to days. Sales are expected to increase following the introduction of new or improved products. In the following plan we briefly introduce our products [details]. We hope that the monthly sales growth rate in the recommended period will reach [x] within [x] months.
We will purchase more efficient raw materials or utilize new equipment in the market Reduce production links and reduce losses. This can reduce our consumption ratio [x].
R&D, which accounts for a larger proportion of early sales, will decrease as the percentage changes. We will get greater value by investing in [agents/R&D/other sales channels].
The basis on which you organize these data and your calm attitude when facing these data are very important to investors. Discuss market size, market capacity, market timing, and the impact of your competitive pressure on these numbers.
Let’s talk about the significance of some of the changes in data from a certain period of time to a certain period of time, including the reasons why your performance will increase and the reasons for the expansion of the company.
[Balance and Balance Sheet] Marks some items, such as cash/affordability/increased debt
[Cash flow and break-even analysis] This is better than the balance sheet Importantly, how much profit you will have in the final days is a question that investors are very concerned about.
We estimate that when the funds we consume every month reach [x], our supply will meet our demand range [x]. At this time, we estimate that our demand will increase. We estimate that we can gather funds in [x] time because we have [special payment methods for large customers, cash on delivery methods, credit card charging methods], etc.
We estimate that our first The investment will be used in the year [x] and break even in the year [x]. We will make a profit in [x] year, what is the price at the profit point.
Appendix
A. Letter E. Supplier’s quotation
B. Market research data
C. Agreement or contract
Attachment 1: Key issues in industry analysis
1. Total sales of the industry in the past 5 years
2. Estimated growth rate of the industry
3. How many new companies have joined the industry in the past 3 years
4. Who are the closest competitors
5. The What new products have been introduced in the industry recently?
6. How can your business be better than this competitor?
7. Is the sales of each of your important competitors increasing, decreasing or decreasing? Equal
8. What are the strengths and weaknesses of your main competitors
9. Characteristics of your customers
10. What are your customers and yours? What are the differences between competitors’ customers
Appendix 2: Key issues in venture enterprise analysis
1. What is your product or service?
2. Product Or a detailed description of the service including patents, copyrights, and trademarks
3. Where will the company be built?
4. Is your building new or old and needs renovation? List costs
5. Is the building leased or owned
6. Why this building or location is suitable for your business
7. What additional skills and personnel are needed to operate the business
8. What office equipment is needed
9. Will the equipment be purchased or leased
10. Your business What is your background
11. What management experience do you have
12. Describe personal information such as education, age, expertise and hobbies
13. Are you involved? The reason for this business
14. Why you will succeed in this venture
15. What development work has been done so far
Attachment 3: Key issues in production planning
1. Will you be responsible for all or part of the manufacturing of the product
2. If certain manufacturing processes are subcontracted, who will be the subcontractor (given Name and address of subcontractor)
3. Why choose these subcontractors
4. What is the cost of subcontracted manufacturing (including several written contracts)
5. What is the layout of the production process (steps should be listed if possible)
6. What equipment is needed to manufacture the product
7. What raw materials are needed to manufacture the product
8. Who is the supplier of raw materials and what are the corresponding costs
9. What is the cost of product manufacturing
10. What is the future capital equipment demand of the venture?
p>If it is a retail or service-oriented enterprise:
1. Where the goods will be purchased
2. How the storage control system operates
3. What is the inventory demand? How is the inventory promoted?
Appendix 4: Key issues in organizational planning
1. What is the ownership form of the organization?
2. If it is a partnership Business, who are the partners and what are the terms of the partnership agreement
3. If it is a joint stock company, who are the main stock holders and how many shares they own
4. Issuance What type of stock and how many voting and non-voting shares were issued
5. Who is on the board of directors (give name, address and resume)
6. Who signed the check Power and control
7. Who is a member of the management team and what is his or her background
8. What are the roles and responsibilities of each member of the management team
9. What is the salary, bonus, or other form of salary for each member of the management team