On the Huangpu River 508 days ago, Dongfeng Company released the "Eastern Wind Rises" plan and the technological innovation "Leap Action" for the first time.
Faced with the turbulent transformation of the automobile industry, some people use the term "turn of the century" to describe Dongfeng's technological change.
For more than a year, Dongfeng has not only placed the promotion of "high-level scientific and technological self-reliance" at the top of its strategy, but also mobilized the entire group to conquer key core technologies and forward-looking technologies, and achieved fruitful results.
The just-released "Statistical Analysis Report on China's Automobile Patent Data for the First Half of 2022" shows that Dongfeng ranks first in the number of disclosures and authorizations of invention patent applications by independent vehicle groups.
Not long ago, with the launch of the Warrior brand, it further demonstrated Dongfeng’s determination and confidence to accelerate its climb to the peak of technology.
Dongfeng’s technological leap is entering a new stage.
Warrior, the master of Dongfeng
As an important chapter of the "Eastern Wind Rises" plan and the direct implementation of the "Leap Operation" of technological innovation, it can be said that the "Eastern Wind Rises" plan released on August 27 The Mengshi brand is a culmination of Dongfeng’s most forward-looking original technologies.
Dongfeng Motor Chairman and Party Secretary Zhu Yanfeng said at the press conference, “After six years, we have actively applied the most advanced results with a geek spirit and are committed to bringing customers an unimaginable off-road experience. ”
In Zhu Yanfeng’s view, in the process of building an automobile power and realizing the great rejuvenation of the Chinese nation, Dongfeng carries greater glory and dreams, and the mission of the warrior is Dongfeng’s mission, and the dream of the warrior is Dongfeng. dream.
This time, the warriors were obviously prepared.
For example, Dongfeng's independently developed intelligent off-road architecture M TECH has filled the gap in China's luxury electric off-road technology.
For example, the cross-country skateboard platform MORA is also China’s first electric cross-country skateboard platform.
In addition, there are many leading technologies such as MEGA POWER, the first power platform in China with over 1,000 horsepower, and the world's first two-speed gearbox with integrated differential lock.
As one of the top designers of Dongfeng’s high-end new energy brand, in You Zheng’s view, the reason why the Warriors are so confident stems from the independent innovation gene in Dongfeng’s blood and the profound experience of Dongfeng Warriors’ third-generation military vehicles. accumulation.
“We are in an era of technological innovation, and technological leap is the driving force for brand improvement.”
According to the plan, starting from 2023, the Warriors brand will launch at least one new model every year models, and focus on the three major labels of "hardcore off-road", "intelligent electric" and "high-end luxury".
Zhu Yanfeng said that the Warrior embodies the essence of Dongfeng’s “14th Five-Year Plan” and represents Dongfeng’s comprehensive exploration in the field of cutting-edge technology. “We will lead the development of China’s luxury electric off-road as a pioneer and provide Provide users with a world-class oriental off-road experience.”
Although in this era of change, the road to opening up new market segments is destined to be uneven, but as an industry veteran said, the Warriors have at least raised the bar. The torch of "Technology Dongfeng" not only puts Dongfeng's business on a new track, but also allows Dongfeng's products to reach new heights.
From Dongfeng to Technology Dongfeng
Through the "Eastern Wind Rises" plan and the technology "leap" action, Dongfeng is accelerating its transformation into a technology-based enterprise.
As Zhu Yanfeng said at the Warriors press conference: "After hard work, Dongfeng now has technological confidence, product confidence, brand confidence and value confidence."
And these confidences are obviously inseparable from a company's forward-looking vision and proactive layout.
In Dongfeng’s view, as the automobile industry ecology continues to undergo profound changes, the era of new energy and intelligence has arrived, and technology is becoming an important battlefield in international games. However, the automobile industry is still struggling with some key technologies and There are still "stuck" situations in key resources and key areas.
Because of this, Dongfeng decided to make plans in advance and proposed a new positioning to transform into an outstanding technology enterprise.
Some insiders commented that through the planning of brand strategy, the brand upgrade and comprehensive transformation initiated by Dongfeng have brought it the core competitiveness of sustainable development.
The birth of Lantu is also one of the important measures for Dongfeng’s brand improvement and technological innovation.
Since its birth, Lantu has insisted on technological innovation and firmly held the core technology in its own hands. For example, it created the world's first native high-end electric ESSA architecture. Develop a centralized SOA electronic and electrical architecture to meet the needs of thousands of users; develop an 800V high-voltage platform and super-fast charging technology, which can achieve a range of 400 kilometers in 10 minutes of charging. In the CCTV Fengyun Festival, FREE stood out from thousands of models and won first place in 5 out of 11 individual evaluation categories.
Lantu, since the delivery started in August last year, Lantu has achieved a cumulative sales of 17,891 units. Just last month, Lantu increased by 35% month-on-month to 2,429 units, ranking third in a row. Achieved double-digit growth in delivery volume every month, demonstrating good development momentum.
In fact, in addition to Lantu, in recent years, Dongfeng's research results in core technology fields such as new energy and intelligent networking have also continued to emerge, and the company's technological innovation path has become wider and wider.
For example, the supporting capabilities of 800,000 sets of electronic controls, 1 million sets of electric drive assemblies, 200,000 sets of battery systems, and 900,000 sets of IGBT new energy core assemblies have put Dongfeng on the leading edge of the new energy field. The high ground. Another example is the iD pure electric drive and HD hybrid drive. Leading technological innovations have continuously improved the product strength of Lantu and Dongfeng Fengshen. The mass production of vehicle-grade IGBT marks another important step for Dongfeng to independently master key core technologies.
In the future, Dongfeng will also conduct more comprehensive layout and upgrades in vehicle platform architecture, charging and swapping technology, hydrogen energy and other fields.
In the field of intelligent network connection, L4 level 5G self-driving car Sharing-BUS, L4 level self-driving taxi Robotaxi, etc. have all realized operations in different scenarios.
In the field of powertrain, the Longqing brand of commercial vehicles and the Mach brand of passenger cars not only represent the highest level and strongest technical strength of Dongfeng’s independent research and development, but will also fully empower Dongfeng’s brands in the future. major sub-brands.
In recent years, Dongfeng has been increasing its investment in technological innovation, and its cumulative capital investment during the 14th Five-Year Plan period reached 100 billion yuan.
Because Dongfeng people know very well that "mastering key core technologies is the lifeblood of enterprise development."
Building new competitiveness
As the forefront of reform, the Dongfeng Technology Center, established in 1983, has a self-evident mission.
In the first year of the "14th Five-Year Plan", the technology center has simplified its organization, faced the market directly, broken down barriers, and at the same time actively created a "mass entrepreneurship and innovation" ecosystem, spending 100 million yuan every year to create a public Creating a platform has started a self-revolution from the inside out.
Through this reform, Dongfeng’s product development cycle has been successfully shortened to 24 months. The currently hot-selling Dongfeng Fengshen