Marketing strategy of Huatai Group Co., Ltd.

1, construction of intellectual property institutions

The company attaches great importance to the role of intellectual property rights in enterprise development. In order to ensure the smooth development of enterprise patent work, we set up the first enterprise intellectual property office in Dongying as early as 2000, headed by the company's deputy general manager, and equipped with a special team with *** 14 full-time and part-time staff. In order to strengthen the patent work of the group company, give full play to the role of the patent system in the company's development, promote technological innovation and the formation of independent intellectual property rights, promote the management, protection and application of intellectual property rights, and continuously enhance the core technological competitiveness of the group company, a series of systems and methods, such as the Measures for the Administration of Patent Work of Huatai Group Company, have further improved the Measures for the Administration of Technological Innovation Work of Huatai Group in accordance with the Patent Law of People's Republic of China (PRC) and relevant laws and regulations.

2. Patent application and utilization

Due to the effective measures taken by the company, the patent application has been greatly improved. Our company * * * applied for national invention patent item 2 1, including wet material preparation technology, decolorization technology of papermaking water, preparation technology of alkaline hydrogen peroxide chemical mechanical pulp, rapid determination method of chemical oxygen demand, new dewatering method of waste paper deinking sludge, new dewatering method of sewage treatment chemical sludge, two-stage bleaching process of plant fiber pulp and three-stage bleaching process of plant fiber pulp, among which three patents have been authorized.

In addition, the company strengthened the transformation of patent projects, and the conversion rate of patent technology reached 100%. The effective implementation of patents has enabled the company to obtain considerable economic benefits on the basis of having independent intellectual property rights. In 2007, our company authorized the "decolorization method of papermaking wastewater", which has achieved good economic benefits after being applied in the reclaimed water workshop of our company. Through the implementation of this project, the sewage treatment cost is reduced from 1.2 yuan /m3 to 1.0 yuan /m3. According to the calculation, 80% reuse of reclaimed water can save 32,000 cubic meters of clean water, and the annual comprehensive economic benefit can reach 1 1.68 million yuan. The application of the patent "Preparation Technology of Alkaline Hydrogen Peroxide Chemical Mechanical Pulp" in the 300,000-ton chemical mechanical pulp workshop of our company's torch plan project can save 35 million yuan for the pulp workshop every year, and give full play to the role of the patent in production.

3. Strengthen personnel training and intellectual property rights.

In order to improve the company's patent awareness and the management level of patent workers, establish a high-quality patent work team and form a patent work system structure, the company started with strengthening training and greatly improved the patent awareness and management level of employees through the study of patent law and its basic knowledge. At the same time, the company also attaches great importance to the cultivation of talents. More than 40 leaders and technical backbones of the company participated in intellectual property knowledge training courses organized by provinces and cities and correspondence courses for leading cadres of enterprises, and sent personnel with certain patent knowledge to study in Dongying, Qingdao, Jinan and other places for many times, which enhanced the strength of our patent work team. In addition, the company also held lectures on the basic knowledge of patents from time to time, trained 500 leading cadres and technicians, and generally enhanced patent awareness, showing a good situation in which researchers actively applied for patents. In order to fully mobilize the enthusiasm of employees, the company also spends huge sums of money every year to reward scientific and technological leaders, patent inventors and top-notch scientific and technological talents.

4, the role of intellectual property work in enterprise technological innovation.

In the process of technological innovation and new product development, the company attaches great importance to the use of patent documents. Before developing new products, we should do a good job in searching patent documents to avoid repeated research and development of existing technologies. In the process of research and development, it is more conducive to the innovative development of new technologies by analyzing the advantages and disadvantages of existing patented technologies. In order to make better use of patent documents, our company signed an agreement with Dongying Patent Administration Bureau to become a "patent information service pilot unit" in Dongying City, making full use of patents to promote technological innovation of enterprises. In order to make full use of technical information resources and promote scientific and technological innovation of enterprises, our company has established a patent information platform through consultation with Shandong Patent Information Center, so that our company can make full use of the information in the patent strategy analysis database. At the same time, the company also cooperated with law enforcement departments to crack down on the infringement of our company's patents and trademark rights by using patent law, and the success rate of intellectual property disputes was 100%.

The company has always adhered to the guiding ideology of "incorporating patent work into the construction of enterprise technological innovation system and running patent work through the whole process of technological innovation", studied and formulated the company's development strategy by using the patent system, established independent intellectual property rights and provided protection, which effectively promoted the development of the company's technological innovation.