The cost of cosmetics is not high, but why do they sell at high prices?

Many people simply understand the cost as the production cost, in fact, other costs of cosmetics are very high. Not to mention some patent fees for research and development, take basic OEM products as an example. In addition to production costs, the most important things are publicity costs and channel costs.

Cosmetics is a second-line brand, and it is common to promote 1000 million every month. Moreover, because of the deep channels of cosmetics, the general brands give 20% or 30% discount to regional agents, and regional agents are all for provinces, cities and single stores. So what if you don't use such channels and set up your own channels, such as making your own chain stores? Then the rental cost is very high, which will not be lower than the channel cooperation cost. So advertising fees, channel fees, marketing fees, etc. Make cosmetics and other prices remain high.

Just like glasses, TV stations have reported before that the average price of glasses that cost twenty or thirty is seven or eight hundred. However, this does not include rental costs, publicity costs, employee salaries and business tax. There are also durable goods like glasses, which are worn for two or three years on average, and a small shop can't sell a few pairs a day. Generally speaking, I don't earn much.

Back to cosmetics, the most expensive thing is the flow cost. Think Taobao is just training, and it will cost people nearly 10 yuan to click on it. Not to mention Baidu search, getting a micro signal is close to 40 yuan.

As for offline, think about it, how much does it cost to rent a counter medicine in a prime location in a busy shopping mall? There are also personnel costs and satellite TV advertisements. It takes hundreds of millions to smash a variety show.

"Create an original article every day to teach you how to be beautiful", pay attention to WeChat official account "Marketing Flight", author: Beauty Group.