In contrast, overseas markets look even more bleak. At least judging from the newly released overseas new cars, overseas markets are still diversified while being fully electrified.
As a niche luxury brand, Mini is not keen on innovation. It has created a literary urban life with its unique brand concept and product concept, which is deeply appreciated by its followers. For this reason, regardless of whether MINI is fully electric or not, this brand can still exist in the market with its unique performance.
Recently, Mini released a brand-new concept car overseas, MINI? Vision? Urbanaut？ Concept, which can be seen as a further interpretation of the unique life concept of MINI brand. Unbanaut, we can translate it into "urban life researcher". People who have ideas and requirements for urban mobile space can find the answer in the concept car MINI.
This is a fully automatic driving vehicle, and its shape follows the round and retro style of Mini brand. We don't define it as a car, but as a moving travel space. The main reason is that the main function of this concept car is not driving, but leisure, meeting people and even being alone.
The unconventional cockpit layout speaks for itself. The driver's seat with the most ink in traditional vehicles is in Mini? Vision? Urbanaut？ Inside the concept, there are chairs and steering wheels with simple line design, and even the steering wheel can be folded and stored, making the whole cockpit a mobile leisure place: the front seats can rotate in many directions, and the rear seats are no longer rigid double seats, but more designed sofas or recliners with a small coffee table in the middle. The vehicle adopts side sliding doors with higher convenience and space utilization, and even the front windshield can be opened outwards, so it is a complete "mobile house".
In order to ensure that there is enough space in the car, Mini? Vision? Urbanaut？ The concept is bigger than Countryman, and with the pure electric layout, the interior of the cockpit can be expanded as much as possible, and this car may become the new flagship of the future MINI brand.
However, according to the prediction of overseas media, Mini? Vision? Urbanaut？ Concept is more about the evolution of the design style of the next generation MINI model. Compared with the current plump interior layout, MINI may take a minimalist route in the future. As for the production of this car, or the concept mass production of this concept car, it will have to wait until 2023 at the earliest, when MINI's joint venture partner in China will be responsible for the production.
At present, Audi's electrification strategy is more like an upgrade on the basis of traditional car series, and it is difficult to form strong competition in the next five years. Therefore, in June this year, Marcus, the new chairman of Audi's board of directors? After duesman took office, he quickly established a brand-new business division, Artemis Project, and is currently developing brand-new and more competitive electrification products for Audi and even Volkswagen high-end brands. Alex, who led the project? Hitzinger used to be a racing engineer and is currently responsible for the research and development of autonomous driving projects. The Artemis project must first develop a test model for Audi and compete with smart electric vehicle giants such as Tesla.
Recently, the first model information of this Artemis project was revealed. The pure electric flagship code-named Landjet will be launched by Audi in 2024, and will be put into Porsche and Bentley product lines after brand-specific research and development.
We know very little about Landjet. At present, the only rendering shows a pure electric car, which has the shape of a car, but can be decorated with three rows of seats inside, with a battery life of more than 640 kilometers, reaching the L4 automatic driving level.
From the perspective of mass production time, Landjet's goal is clear: to use the next generation model? To compete. However, judging from the software setback of Volkswagen ID3 this year, what Landjet should do more than design and dynamic performance is to improve the software layout and vehicle upgrade capability. Therefore, Volkswagen announced last week that it would invest $32 billion in software development projects, with the goal of achieving full digitization and automation by 2025. Landjet project has received a lot of investment.
Overseas media speculated that Landjet would be produced on the advanced platform PPE of Volkswagen Group. The platform is currently used in the production of electric vehicles for Audi and Porsche. Due to the support of 800V high-voltage architecture, Landjet can also realize high-power fast charging, and it is not a problem to charge 80% in 20 minutes.
Some time ago, it was rumored that Britain and finidi were downgraded to "Nissan PLUS". This Japanese luxury brand, which is difficult to develop in China market, has also given up Europe and can only focus on the American market in the future.
The "black technology" VC-Turbo has failed to bring greater volume and recognition to Britain and finidi, and the pace of new car upgrading can't keep up, so Britain and finidi are likely to decline. The quickest way is to speed up the promotion of new cars. For example, just today, finidi released a brand-new model overseas, a coupe-shaped SUV, finidi QX55.
In the luxury car market, coupe SUV is not a new species, with BMW X4 before and Audi Q5 after. Sportback has become a competitor of QX55 in Britain and finidi. It can be said that finidi QX55 came too late. Its highly similar design with QX50 is reflected in the middle net and interior layout, and the sense of movement emphasized by the coupe is mainly reflected in the new style of rear sliding and front and rear headlights. On the whole, it is still a routine evolution of coupe SUV, and we can't see the new technologies and ideas put into this car by Britain and finidi.
In fact, the introduction of coupe version of QX50 sedan only enriches the product layout in the simplest way, giving consumers one more choice: if the ordinary version of QX50 is too common and QX60 is slightly higher than the budget, then QX55 will be a compromise. In order to highlight sports, QX55 will also come standard with a four-wheel drive system.
Unfortunately, this seems to have something to do with Q5 in overseas media. Sportback's competing models only have 2.0T+CVT as a set of power, and the parameters and experience are far less than those of the same class turbocharged engine, dual clutch or multi-speed gearbox.
In China, the large terminal discount of QX50 comes from the drag of brand and dynamic performance. Even if QX55 enters China, it will hardly become a new choice for consumers. But many people may not know that Britain and finidi can also be called the originator of coupe SUV. In 2003, FX and finidi in Britain once made people shine. Now QX55 is listed in Britain and finidi, and the market and brand are not as good as they were then. Assuming that the guess is true, the follow-up product planning of Britain and finidi will be born on Nissan platform, so the brand is not far from bidding farewell to second-line luxury.
Figure? |? From the network
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.