Putian shoes worth 120 million yuan were seized in Shanghai. Everyone has probably heard of the name of Putian shoes, which is fake. Moreover, the counterfeiting technology is very high. You can’t verify that it is fake through ordinary channels. Therefore, it has a very large profit margin. Its value is only the market value, not its own cost.
The cost of such a pair of shoes itself is about 50 yuan to 100 yuan. Because they want to achieve a more realistic level of fakeness, the 10 yuan and 8 yuan shoes may not be able to produce that feel. Theirs Most of the shoes are secretly produced without official authorization, and are more than 80% similar in terms of style and texture. There is no official extraction of brand fees, patent fees, operating expenses, etc., directly through If we sell through online channels, we even say we have reached such cooperation with some brand merchants, and they can make money by selling a mix of real and fake products, and so can those merchants.
The sales price of these shoes on the market basically starts at 2,000, and they may not even bother to fake them if they cost more than 1,000 or several hundred yuan, because their shoes are aimed at the mid-to-high-end sneaker market, such as They dare to make all kinds of joint models and even limited editions. After all, there is no essential difference between doing this kind of thing on a small scale and on a large scale. If you catch it, it will be fake. If you don't catch it, you will get rich. So This one was caught, but there may be many others who have not been caught, because so many fake shoes circulating on the market must have come from a source and cannot be made by just one company.
As for why these shoes are so valuable, there has always been controversy. That is, if you think they are valuable, they are valuable. Most people think that spending two to three thousand yuan to buy a more expensive pair is an ordinary pair. People who have this kind of sneaker complex think their shoes are worth the money, so you may earn 10 times more money by selling a pair of shoes than ordinary shoes. Naturally, some people will take a wrong look at them. This piece of fat.