The sunlight is not as big as brother's.
Columbia brand was founded in 1938. At first, I mainly made raincoats and rain hats. Later, we continued to develop diversified products and study high-tech fabrics, including the exclusive research and development of the supreme classic patented fabric-Omni-Tech? (windproof, waterproof and breathable fabric), all dry? (quick-drying cloth), passed the strict quality and technical test (tough test), plus excellent three-dimensional cutting design, interchangeable system? Three-in-one design fully meets individual needs and provides the best convenience and flexibility. Today, Columbia's product line has expanded from rain gear and raincoat to all-weather outdoor clothing such as outdoor jackets, multifunctional pants, T-shirts, T-shirts, backpacks, outdoor sports shoes, etc., which has won the support of outdoor enthusiasts and been welcomed by global trend leaders such as the United States, Japan and Hong Kong, and established Columbia's position as a pioneer of outdoor clothing brands.
Columbia's name comes from the Columbia River in Portland, USA, and 1938 is rooted in Oregon. It often rains here, so Columbia University started to produce raincoats and rain hats in its early years. From 1964- 1970, the husband of the current chairman Gertrude Boyle officially became the leader of the group, but Neil died of a heart attack on 1970, and Gertrude Boyle, who was originally a housewife, took over the overall situation. With Gertrude's backbone and determination, Colombian sportswear on the verge of despair finally turned a profit. In addition, with the brand development concept of "persistence and courage to challenge", personally endorsed Columbia's advertising image, which fully demonstrated its brand essence of perseverance, perseverance and courage to challenge. The public respects her as "Aunt Ma", not only the mother of three children, but also the mother of Colombian sportswear. Aunt Ma, 79, won numerous awards in her life. She was selected as one of the best managers by Businessweek after being honored as a professional woman by 50 outstanding businesswomen in the United States. She has made great achievements and has always been the most respected and loved big tough mom in the hearts of the public.
Colombia first proposed the switching system in 1982. Three-in-one new concept, and successfully created a multifunctional outdoor jacket with changeable interior. This brand-new design concept not only won the recognition of the industry, but also became the turning point of Columbia's Great Leap Forward, and then almost all outdoor brands adopted this design.
1984, Columbia University achieved a good result of129,000 USD. In the same year, Gertrude Boyle, the chairman, began to act as a product spokesperson. 1989 Colombia became the first outdoor brand leading the United States. 1993, Colombia created more than 1 10,000 pieces of Bugaboo Parka. The record of multifunctional outdoor jacket is remarkable!
1991-In 2003, Columbia Company developed a patented waterproof, windproof and breathable fabric Omni-Tech? , then all technology? Become the second largest breathable and waterproof fabric in the world. Columbia University continued to expand its business and was listed on NASDAQ on 1998. So far, its turnover has exceeded $774 million, and its users are all over the world.
Will Columbia University continue to use the patented windproof, waterproof and breathable fabric Omni-Tech in the future? , all dry? Quick-drying cloth, combined with omni-directional movable gloves, three-in-one exchange system and other unique designs? Create a series of "quality beyond the test" outdoor products.
Ecological challenge? This is the most famous and challenging outdoor adventure competition in the world. Participants should complete all kinds of extremely fierce outdoor competitions in the shortest time, and try to climb snow-capped mountains, cross-country running, rowing boats and mountain biking in inaccessible places. Over the years, ecological challenges? It has been held in Argentina, Malaysia, New Zealand and other places. From 1995 to now, Colombia is also the outdoor clothing designated by the General Assembly. Ecological challenge in 2002? Colombia held in Fiji continued to receive outdoor clothing designated by the conference, allowing participants to experience the clothing with "quality beyond the test" personally.
Today, Columbia is the leading manufacturer of ski clothes in the United States, whose products extend to various fields and enjoy a high reputation in the field of clothing and shoes.
NIKKO has been providing the best backpacks, clothes and equipment for people who love sports, outdoor camping and traveling since 198 1.
Since its establishment, Nikko has diversified product categories and series. One of the leading products-backpack. In the past 20 years, it still stands firm in terms of sales volume, popularity and reputation, and has occupied the top spot of Nikko products for many years in a row. It is not difficult to see NIKKO's backpack passing you in the airport entry and exit hall, the departure point of Luohu, the rural nature education trail and daily shopping. She has been your good friend for many years.
NIKKO has a wide range of backpacks, ranging from camping backpacks up to 90 liters, travel backpacks, daily light backpacks, sports bags, bicycle backpacks, briefcases, purses and camera bags. Its design, material and color are constantly improving and progressing, but also keep up with the trend.
The quality of JAL backpacks has deeply attracted a large number of JAL loyal customers, and other JAL product lines have not let them down.
1993, NIKKO first introduced outdoor casual wear. Its outstanding function and fashionable design immediately attracted the attention of the market and was accepted by consumers. After years of exploration and development, the casual wear series has included wind-proof, waterproof and breathable functional trench coats, breathable and warm fleece coats brought to Hong Kong by NIKKO for the first time, as well as more down and cotton coats, sweat-wicking and warm sports bras, sports suits, T-shirts, sweaters and hunting clothes.
Clothing, shoes, outdoor equipment, and of course many hiking shoes, waterproof fabrics and durable soles suitable for any terrain make hiking shoes one of NIKKO's best-selling products.
Other camping products under NIKKO brand include sleeping bags, tents, trekking poles, floor mats and compasses. , with more than 50 categories and 1000 products.
Rixing keeps pace with the times, and launched a series of swimsuits and goggles in 1995, with styles ranging from simple to lively, providing consumers with more and more personalized choices. Swimwear and goggles were rejected by the market, which laid a strong arm for Nikko to develop swimming products. Up to now, swimming supplies have included slippers, towels, floating boards, water skis and so on.
Always moving forward and never stopping is the spirit of Nissin's business development. 1997 launched the sunglasses series, which was sought after and embraced by consumers as soon as it was launched, and the new series was launched one after another.
As a world-class brand, NIKKO's footprints can be seen everywhere. Nikko's sales network extends from Norway, the Soviet Union and Switzerland in Central Europe to Chile and Argentina in South America, as well as Australia, New Zealand and China in the Pacific region.
There are more than 120 NIKKO counters or specialty stores in China, and more than 250 retail stores including department stores and sporting goods companies in Hongkong. In 2000, Nikko opened two exclusive stores on the 3rd floor of Yongan Plus in Nathan Road, Hong Kong and Xitian Department Store in Sha Tin, which made it convenient for Nikko fans to buy Nikko products at will.
Entering the new millennium, on behalf of Nikko, Nikko backpacks successfully passed the ISO 9002 international standard, proving that Nikko's professionalism, reputation and quality of Nikko products are among the best in the industry.