Explain in detail:
1. Digital Media Group.
Digital Media Group is the leading subway digital media network operator in China. Digital Media Group has 365,438+0 subway lines and 809 intelligent bus stop signs in nine major cities (including Beijing, Shanghai, Chengdu, Chongqing, Guangzhou, Nanjing, Shenzhen, Tianjin and Hong Kong). More than 34 152 display screens provide entertainment, information, advertisements and its patented passenger information system (PIS) services to more than15.5 million passengers every day. In addition to Shanghai's 13 line, Digital Media Group also operates Beijing's core subway lines 1 2 and Beijing Line 4, which will be put into operation in June 2009. The operation headquarters of Digital Media Group is located in Shanghai, and the R&D center is located in Beijing. The group includes Beijing Dongfang Yinglong Technology Development Co., Ltd., Beijing Dongfang Yinglong Advertising Co., Ltd., De 'anzhi Advertising (Shanghai) Co., Ltd. and six other joint venture subsidiaries.
On June 5438+1October 65438+May, 2009, DMG was acquired by China Television Media, a domestic outdoor digital TV advertising network operator.
2.Domingo, Japan
DMG is also a women's dress owned by a Japanese denim brand, with Domingo as its brand, which is one of the top ten denim brands in the world.
3. German DMG Machine Tool Group
In the fierce competition in the world machine tool market, it is an important issue for machine tool enterprises to achieve success and prosperity. 1994, German Meg Company acquired two loss-making enterprises-Ducker Company and Mahon Company, and the three companies formed D M G Group to produce three kinds of machine tools: lathes, machining centers and laser processing machines. After six years of hard work, hard work and skillful work, we optimized the organization, went deep into users, cooperated extensively, developed new varieties and occupied the market. At present, there are 80 advanced varieties for users to choose from, which has become the largest machine tool group in Europe. The target of 200 1 is sales of 880 million dollars. Its strategy of changing from weak to strong has certain reference significance for China machine tool enterprises.
German D M G Machine Tool Group consists of three machine tool companies: Dekker, Maho and Gildemeister. The three enterprises used to be joint-stock companies, but due to poor management and improper operation, the sociality, technology and economy of modern enterprises have not been effectively solved, and Dyke and Mahon suffered serious losses. In this difficult situation, Jimei Company acquired the shares of two companies and bought them out. 1July, 994, DMG Machine Tool Group was formally established. At present, the Group * * * has 9 subsidiaries with 4637 employees. Namely: 1 head office manager; The third car factory produces ordinary lathes and CNC lathes; 3 Machining Center (MC) and manufacturers of milling machines and laser processing machine tools; 1 foundry production plant; 1 Sales and Service Department. In 2000, the total sales reached 8 1 100 million dollars, an increase of 34% over the previous year. The division is very important in many development strategies of the Group, and is responsible for investigating and understanding the market demand of users around the world, proposing production plans and users' demand for new varieties to the production department, and supplying users in time. Manager of operation department, 5 1 year old, workshop site engineer. Proficient in English, German and French, familiar with business, with more than 60 agency operations and sales outlets in Europe, America and Asia. He understands the reality of supply and demand and can truly "know yourself and know yourself", which has played an extremely important role in the rapid development of D MG Machine Tool Group.
First, restructure and reform, optimize institutions and emphasize "effectiveness"
As soon as D·M·G Machine Tool Group was established, it took the lead in changing its thinking and put forward the "Supply Chain Management Law", which closely linked R&D, production, supporting and supply. Pay attention to the overall effect of production and logistics, pursue the highest quality, cost and delivery efficiency, and solve the following main problems:
(1) Inventory is zero. Labor force
Effective funds and full use of site area.
(2) Abolish repetitive production and make effective use of all human, financial and material resources.
(3) Accurate matching and quality assurance.
(4) Make full use of workshop area and equipment.
(5) Eliminate redundant and useless work and put an end to all waste.
(6) Eliminate all unnecessary handling time, so that machine tool production and assembly can be completed efficiently. Paying attention to the overall effect of production and logistics (p ro duktio n u nd lagistik-leistang) is simplified to PU LL mode, that is, production is determined by supply and marketing and strictly implemented within the group.
After rectifying our thinking, we should reform and reorganize, optimize institutions, adjust the outsourcing and internal processing of machine tool parts, improve the socialized supporting and supply system of enterprises, and make reasonable optimization. The group has *** 150 supporting outsourcing factories, which are divided into four grades: A, B, C and D according to their importance, so as to strengthen organizational ties and ensure quality. The important parts of the machine tool are firmly grasped in the hands and manufactured by ourselves, such as the manufacture and assembly of the spindle, forming a production line, which is mastered by skilled workers. Modular design of machine tool body and product components is carried out to realize standardization, generalization and serialization and reduce costs.
Ensure the product quality ideologically, organizationally and technically, care about the welfare life of employees, and pay full attention to the lighting and food nutrition in the canteen. Further shorten the delivery time of products. For series products, the delivery time is 4 ~ 6 weeks. The products of D M G Group are exported to all parts of the world, which are efficiently and correctly completed by the sales network.
Two, extensive cooperation, strengthen scientific research, accelerate the development of new products, occupy a broad market.
At present, 90% of DM Group's more than 80 products in three categories are newly developed within two years. D M G machine tool group immediately updated its products and exhibited all advanced new products at the four international machine tool exhibitions in the world, which improved the overall layout, structure, accuracy, efficiency and automation of machine tools. D·M·G Group cooperates extensively with universities and scientific research units to strengthen scientific research and accelerate the development of new products. For example, it has cooperative relations with Ahern University, Karl Laue University and Munich University. * * * 2 1 century with the research and development of laser processing machine tools, machine tools equipped with linear motors, new drive control systems, advanced technologies and advanced machine tools. 1999 The R&D expenditure of DM Group was1980,000 euros (about1692,000 US dollars). At the production site, there are generally about 10% personnel engaged in scientific research business.
In 2000, DM Group invested 36.7 million euros (about 3 1.37 million dollars) in fixed assets, an increase of 26% over the previous year, with the goal of improving international competitiveness. For example, add data processing ED P equipment and advanced 3D C AD system. At present, there are 126 C AD system workstations in the group.
The group holds a new product exhibition at its headquarters in March every year, and it will be held as scheduled on March 20-24, 2000/kloc-0. A * * exhibited 35 new advanced machine tools, namely 2 1 lathe series, 13 M C (machining center) and 1 laser machining machine tools, among which 1. Among them, a new vertical lathe equipped with linear motor, such as C TV250L of ear, with fast feed of X-axis 100 m/min and fast feed of Z-axis, can shorten the non-machining time by 40%. The N C system adopted by the products of D M G Group is generally the products of Siem en s, H e id enh ain and G E Fan U C, and the linear motors used are Krauss M AFFFE I, Fan U C and E TE L. The products of the three companies are world-famous brands.
Third, effectively meet the needs of users and the market, and achieve good economic benefits.
D M G group conducts in-depth and systematic investigation, statistics, research and analysis on the situation and demand of global users and markets, and truly "know yourself and know yourself, and win every battle". In order to avoid blind production, the group collects and sorts out the names, addresses and products of global users, and scientifically manages the list of 350,000 users worldwide, so as to facilitate the operation of sales outlets to carry out product sales. They also classify users' needs according to different regions, and constantly strengthen the information work on the changes of users' and market needs, which is a major strategy and tactics for D M G Group to expand world marketing.
At present, D M G Group has 20 sales and service outlets in Europe, 13 agency stores, and 5 sales and service outlets and 9 agency stores in South America. In Asia, there are 10 local legal persons and 8 agency shops. Globally, D M G Group has 35 local legal persons, 30 agency shops and 65 * * *, forming a global sales and service network, reaching out to users and carrying out marketing activities in the global market.
The "supply chain management" of the group plays an important role. On the one hand, it is the scientific management of supporting products, on the other hand, it plays an important role in the sales and service of users and markets. How many users are there for each type of machine tool? What is the demand in each region? What has changed? What is the price requirement? How much demand and output should there be? Through these "supply chain management" situations, the group can make production plans, new product development goals and carry out various marketing activities more accurately.
At present, the group has mastered some statistical data and information on sales, demand and development prospects at home and abroad. For example, in 1999, DM Group's * * * sales amounted to 690 million euros (1 USD 1. 17 euros), an increase of 19% over the previous year. Overall domestic and foreign sales, domestic sales of 490 million euros (60%), foreign sales of 280 million euros (40%). From the sales volume of three kinds of machines, the sales volume of M C (machining center) and laser processing machine accounts for about 54%, and lathe accounts for about 265,438+0%, and so on. During the period of 1999, domestic sales accounted for 59%, other European countries accounted for 29%, the United States accounted for 7%, Asia accounted for 4%, and other regions accounted for 1%.
At present, there are three factories (subsidiaries) in the group, namely, production and processing center (M C), N C milling machine and laser processing machine, among which the Seeb ach factory in East Germany was originally owned by Maho Company, with 550 employees in July 1 990. After1994 was changed into a group in July, the annual output of production and processing center, N C milling machine and laser processing machine exceeded1. In 2000, the output value was 1 100 million euros, the per capita sales was about 1 654,380+0.7 million euros, and the sales profit rate was 7.6%, which achieved good economic benefits.
The headquarters of the Group gives overall guidance and management to its subsidiaries, which have independent rights in finance, product development and sales, and give full play to their enthusiasm, creativity and initiative. All subsidiaries can make full use of all kinds of intelligence, technical information and marketing channels of the headquarters, discuss with each other when necessary, help each other in personnel and provide technical support, which greatly reduces mutual friction and internal friction and unites as one. As a result of structural optimization, the sociality of enterprises has been improved, and the technicality of enterprises has been well solved. Both subsidiaries and the whole group can obtain better economy than in the past.
D M G group is one of the big groups in the machine tool industry in Europe and even in the world. Its experience and lessons and further development in the future will also have a certain impact on the world machine tool market and technical development. Of course, the quality of development depends entirely on its leadership and correct decision. (. E20 1B0400 1。 )