If you want to trace the origin and history of jeans, a representative can't help it. He is the father of American cowboy-Levi's: the founder of Levi's Company and the pioneer of American cowboy culture and history.
Levi Strauss was originally from Germany and made his fortune in San Francisco from 65438 to 0847. He made a living by selling canvases at that time. Later, he found that local miners badly needed a kind of tough pants, so he made a batch of pants from brown canvas used to build tents and sold them to local miners, which was very successful. Levi's soon established Levi's Company to produce jeans, and the myth of Levi's began.
The success of Levi's Kingdom began with Levi's 50 1, and the birth of 50 1 was that Levi's and another group of jakob davies applied for a patent for their button jeans in 1873. At that time, 50 1 was a very fit effect after shrinking, which was very popular with workers at that time. Therefore, some people think that Levi's jeans are the product of helping to build the American dream in his early years. Jeans in the thirties all played the role of work clothes, but they tended to be casual, but they were mainly practical designs. In 1960s, Levi's Kingdom expanded its business in Europe, and then swept the whole continent, with its sales volume and fame soaring.
Jeans culture has been a global collective trend since 1970s, with a breakthrough in style change. From the traditional straight leg style, wide-angle pants and bell-bottoms have been changed. From bell bottoms to radish pants in the 1980s. The appearance changes of jeans went to extremes in the 1970s and 1980s. In the meantime, Levi's has been following the fashion trend. In the late 1980s, jeans changed from the previous emphasis on fit and fit to the pursuit of the original flavor of jeans. Together with this trend, LEVI's 50 1 set off another jeans trend, which was also influenced by this trend in the 1990s. In addition to the backflow of 50 1, LEVI's modern series has three branches, which are distinguished by different colors of trademark flags. The "Red Flag" aims to oppose the fashion of "pursuing the original flavor" that is too close to the body (including 501); "Silver Flag" advocates "modern basic" style: paying special attention to high quality, washing technology and production effect; In addition to the basic styles, "Orange Flag" has also developed other fashionable styles, which is a series of products close to the trend in materials.
In the 1990s, Levi's propaganda techniques were more innovative. Product sales have gone up a storey still higher. The myth of Levi's began with 1847, which has gone beyond a century and a half. It is indeed a miracle of cowboy and American culture, and I believe this myth will still be passed down.
[Edit this paragraph] Levi's jeans features
1: The back pockets of traditional levis jeans are all swallow-shaped lines.
2. There are two levis on the side flag of the back pocket, one is positive, the other is negative, and the e is lowercase (some of the early ones are capitalized).
3. The copper nails in pockets and other places should have L.S. &; C.O logo.
4: The word Levi's should be on the zipper version.
5: The button version should have the word LEVIS on both the button and the big buckle.
6. Pants must not be short of water marks. Some people in China say madeinusa, but this does not mean that pants are made in the United States, for example.
If someone sells in bulk and says it's American, there's a problem.
7: There should be L.S. on the back of pocket copper binding & that is, the side inside pants; The word C. O.
8. Generally, the edge of the domestic side flag is round, and the side flag that is actually exported or produced in the United States is also added.
Work, flatten.
9. Generally speaking, all Levi's products can't be delivered to a factory to complete production, which means Levi's processing plant in Chinese mainland has none.
Can produce pants, shirts, tops, down jackets. Occasionally, a red down jacket originated in Vietnam and is now on the market.
Many Levi's products come from there.
Attention model
50 1, 517,505 and 518,519 and 542,593, etc.
Lee is one of the three classics of American cowboy culture. In the process of establishing American cowboy culture, Li has come a long way. From different stages of development, LEE can always maintain a practical and fashionable posture. Li played an important role in the evolution of jeans from practicality to fashion. The founder of the company, H.D. LEE, was originally a work clothes manufacturer. In this century, he mainly supplies daily work clothes to farmers and workers in the Midwest of the United States. Some classics at that time are still popular today, such as suspenders "BIB'N'BRACE" and long-sleeved jumpsuits "UNION ALL", which became the uniforms of the US military in World War I. The company's products can become the national image, which is a pioneering work in 19 10.
Another revolutionary innovation of Li occurred in 1926. LEE's first zipper jeans were born, which is the first zipper jeans in the world. At this time, Li's advertising language is suitable for tailor-made "tailor-made size", which is innovative and unique. After World War II, with the success of his cowboy image in the wild west, Li spread to the east coast cities, covering the whole country. The image of the west has not only become fashionable, but also played a leading role in the jeans market. At this time, LEE's famous big leather brand appeared. With the success of LEE Rider in the market, LEE has become a registered classic product.
From 65438 to 0975, in addition to the western image, Li injected a new marketing plan: the first plan to develop women's jeans. A series called "Suitable for Girls" came out, which opened a new side of the women's clothing market. Since 1986, LEE has developed different types of customers in the whole denim market:
LEE BASIC-Five classic jeans with Bao Butong fashion trends, as well as casual pants, denim pants and other different styles.
ROUGH RIDER-traditional style, but with high quality and fashionable cutting and packaging technology, is a symbol of LEE's product guarantee and market position as an expert in jeans manufacturers.
Lee Girls-a series of women's dresses tailored to match women's figure, with brand-new design and great sense of the times.
Today, Lee's long history makes it the mainstream of American jeans. Its products still maintain a certain level and value in tradition and avant-garde, and become the code name of both classic and fashionable jeans.
This enterprise brand ranks 462nd among the top 500 brands in the world in 2006 compiled by the World Brand Lab.
Lee jeans have a history of 100 years since their birth. With its original and classic design, LEE jeans has become a classic and authority in jeans industry, and is known as one of the three major jeans brands in the world. LEE jeans, with its simple and pure style, has attracted the attention of men who are pursuing fashion all over the world, representing the men's wear brand of European fashion trend.
LEE's autumn and winter fashion show broke the traditional form of models walking on the runway to show the latest clothes to guests, and showed "backstage", and then matched with special scenes. The media and fashion collocation experts present matched themselves from many autumn and winter clothes, Beijing Bedtapas &；; Bar, the creative team of VF Group unexpectedly chose this little-known place, located in the old drum tower area of old Beijing. The layout of the venue, the ancient courtyards, the ancient wooden beams, the reclining chairs and the ancient beds are all telling the world about the long history and traditional culture of the ancient capital, echoing Li herdsman's own cultural heritage and cooperating just right.
Unique u-shaped crotch, more comfortable.
JACKJONES brand was born in 1972. With its simple and pure style, it has attracted the attention of men who are pursuing fashion all over the world, representing the fashion trend of men's wear in Europe. At present, Jack Jones has image stores in 18 countries and regions around the world.
JACKJONES is a very popular brand in boys' youth clothes, and it belongs to Danish company bestseller together with only and veromoda. They deal in all kinds of men's wear, including casual wear, formal wear and other accessories.
The price of jackjones is relatively fixed. Generally, a T-shirt is 299 yuan, a suit is 599 yuan, and pants are about 699 yuan.
[Edit this paragraph] Close-up of Jack Jones
Jack Jones is designed for men aged between 18 and 30 who like to wear casual, fashionable and trendy clothes. Jack Jones's design caters to the life taste of men in international metropolis. They like unique, chiseled and simple styles, and clothes made of high quality, fashionable and novel fabrics.
Since 1972 came out, the brand has attracted the attention of men who are pursuing fashion all over the world with its simple and pure style, which represents the fashion trend of men's wear in Europe. At present, there are image stores in 18 countries and regions around the world.
Jack & Jones is specially designed for men in their thirties. They are alert, wise, well-educated and keen on social activities. They are modern people who have their own unique feelings about modern clothes and pay attention to the trend of international fashion market.
Jack & Jones is a modern man who aims to understand contemporary China, pay attention to the world trend, dare to accept challenges and take it as the driving force. They are elites in various professional fields, and they are keen to pursue the image of internationalization and urbanization. They believe that Jack Jones brand clothing is a positive change to the long-standing tradition and conservative image. They are either employed by foreign companies or busy with international business contacts. They are a group with the strength to buy Jack Jones brand clothing.
Jack & Jones perfectly combines its international brand concept with the simple and pure design style of Northern Europe. It has attracted the attention of men who are pursuing fashion all over the world. Is a collection of European fashion elements, leading the world trend of fashion men's wear brand.
Jack & Jones brand design pays attention to internationalization concept and pursues urban plot. Its designers all over Paris, London, Milan and Copenhagen try their best to absorb European pop elements and integrate them into Czech Jones brand design every season. The work emphasizes men's unique feelings about modern clothes. It embodies the high-quality life taste of pioneer men in international metropolis.
Jack & Jones has become one of the best denim fashion brands in Europe. Committed to providing the best quality denim fashion for the widest customer base. Today, you can find Jack &; The footsteps of Jones cowboy. Jack Jones represents the most popular style and the most competitive price!
Jack & Jones has become a leader in casual wear and is deeply loved by young friends!
In short, the first two are classics, JJ is fashionable and the price is low.
Are you satisfied?