"Three-in-one" Reform of Patents, Trademarks and Copyright The new Intellectual Property Office was launched in Pudong.

The Pudong Intellectual Property Office, which integrates the functions of patent, trademark, copyright management and comprehensive law enforcement, was established yesterday. It is also the first independent intellectual property management and law enforcement agency in China. All the same? Intellectual property office? Compared with the old bureau, what is the breakthrough in connotation? After the reform, what changes will Pudong have in the management and protection of intellectual property rights? The reform has brought about three major changes: intellectual property rights in Pudong? Three in one? Reform is an important reform work in Shanghai this year. Tang, head of the preparatory group of Pudong Intellectual Property Office, said that this reform is not a simple merger and integration, but a reorganization of all elements involved in all aspects of intellectual property creation, application, protection and management. The reform has mainly brought about three major changes. First of all, institutional setup and division of functions have changed. Before the reform, Pudong New Area added the brand of District Intellectual Property Office to the District Science and Technology Commission. After the reform, a separate Pudong New Area Intellectual Property Office was established as the working department of the district government. At present, the newly established Intellectual Property Office has integrated the patent management responsibilities of the District Science and Technology Commission and the trademark management and law enforcement responsibilities of the District Market Supervision Administration, increased some of the patent management and law enforcement functions entrusted by the Municipal Intellectual Property Office and some of the copyright management functions entrusted by the Municipal Copyright Bureau, and increased the administrative law enforcement responsibilities in copyright. In the future, the new bureau will gradually strive for more national and municipal powers to sink, strengthen the responsibility and function of intellectual property protection, and promote the creation and application of intellectual property rights. Secondly, the management system has changed. Patent administrative law enforcement power and copyright administrative law enforcement power have changed from the original municipal bureau management to the new district government management? Territorial management? , which not only realizes comprehensive law enforcement, but also further devolves administrative law enforcement functions to districts and counties, which is conducive to further exerting the comprehensive coordination function of local governments. After the reform, the mechanism for handling public demands has changed from handling complaints and reports by different departments to? Integration of complaint and disposal? . For example, the original patent dispute is handled by the Municipal Intellectual Property Office, the copyright dispute is handled by the Municipal Copyright Bureau, and the trademark dispute is handled by the District Market Supervision Bureau. When an administrative counterpart encounters an infringement dispute, it may involve multiple departments, and he will encounter the problem of not knowing which department to complain and report. Intellectual property? Three in one? After the reform of the management system, the legitimate rights and interests of enterprises and citizens can be safeguarded faster and better. Lu Guoqiang, Secretary-General of Shanghai Intellectual Property Joint Conference and Director of Shanghai Intellectual Property Office, said that internationally, it is the general trend for the government to conduct unified and centralized management of intellectual property rights. Among the 187 member countries of the World Intellectual Property Organization, most countries and regions adopt unified and centralized management of patents, trademarks and copyrights, while less than 10 countries adopt decentralized management mode like this. Looking around the world, intellectual property rights have become the strategic resources of economic development and the core elements of international competition. With the advancement of negotiations on new rules of international service trade and investment such as TPP and TTIP, commercial control barriers such as tariffs will gradually weaken, while intellectual property protection standards will increase day by day, becoming the core means for developed countries to further control world trade rules. Support scientific and technological innovation centers, build Pudong and explore intellectual property rights? Big management? This model also has practical significance for building a strong intellectual property country. Statistics show that the number of applications for invention patents in Pudong New Area last year was 9,687, accounting for 24.7% of the city, and the number of invention patents per 10,000 people reached 23.22, reaching the national advanced level. As for trademarks, up to now, the new district * * has 87 famous trademarks in Shanghai, accounting for 16. 1 1% of the city's total, and continues to rank first in the city. In terms of quantity, China is already a global intellectual property power, but it is still far from the goal of a strong country. At present, many invention patents have existed for a long time because they have no market value. Sleep? State. At the same time, a large number of cottage products appear in the market, which has an impact on enterprise innovation. Ding Lei, deputy head of Pudong New Area, said that Shanghai Disneyland will be put into operation next year, and the task of intellectual property protection and law enforcement is heavy. At the same time, the Shanghai Pilot Free Trade Zone has launched a negative list. After the service industry opens wider to the outside world, it needs a better intellectual property protection environment to introduce more companies and let them operate with peace of mind. More importantly, Shanghai proposes to build a global science and technology innovation center with international influence. Chinese and foreign enterprises are eager to try, and this enthusiasm for innovation needs to be protected and guided. Therefore, in the future, in addition to administration according to law and strengthening protection, Pudong Intellectual Property Office should pay more attention to guiding and encouraging enterprises to actively create, scientifically manage and effectively use intellectual property rights, further stimulate the innovation vitality of the whole society and support the construction of a global science and technology innovation center.