1. What is the punishment for false propaganda in the Advertising Law?
Where an operator makes false propaganda of commodities by advertising or other methods, the administrative department for industry and commerce shall order him to stop the illegal act and eliminate the influence, and may impose a fine of 1 10,000 yuan but not more than 200,000 yuan according to the circumstances; If an advertising agent or publisher knowingly or should know and acts as an agent, designs, produces or publishes false advertisements, the administrative department for industry and commerce shall order him to stop the illegal act, confiscate the advertising expenses, and impose a fine of more than 5 times the advertising expenses/kloc-0. If the circumstances are serious, the advertising business shall be stopped according to law.
Second, the form of false advertising.
(1) Exaggerated false advertisements: Generally speaking, operators exaggerate the quality composition, performance, use, producer, expiration date and place of origin of the products they produce and sell, or exaggerate the quality scale, technical standards and prices of the services they provide, and make false propaganda that is inconsistent with the facts.
(2) Fuzziness, misleading advertising: The content of such advertisements may be true or mostly true, but the wording skills of the operators are express or implied, omitted or vague, which makes consumers misunderstand the real situation and affects their purchase decisions and other economic behaviors.
(3) Unfair advertisement: refers to the advertisement to promote one's own products by slandering and slandering competitors' products. The operators of such advertisements not only violate the advertising law, but also violate the anti-unfair competition law.
(4) False news advertisements: that is, the advertised goods or services do not exist at all.
False advertising, the specific common forms of false advertising are as follows:
1. In advertisements, products that do not meet the national quality standards are falsely claimed to meet the national quality standards.
2. In advertisements, for commodities that have not won the prize or have not reached a certain award-winning level, lie about the award-winning situation or exaggerate the award-winning level.
3. Commercial advertisements that have not obtained the quality product certificate issued by the government falsely claim to have obtained the quality product certificate.
In the advertisement, the goods made of inferior raw materials are falsely claimed as goods made of high-quality raw materials.
5. In advertisements, falsely claiming to obtain a patent application or patent certificate for goods that have not applied for a patent or obtained a patent certificate.
6. In advertisements, products with low performance lie about high performance.
7. In advertising, single-purpose goods have multiple uses.
8. Lies about the first production of invalid goods in advertisements.
9. In advertisements, products that are not produced at designated locations are falsely claimed to be produced at designated locations in the country.
10. In advertisements, consumers falsely claim that the country of origin is of good quality.
1 1. In advertisements, non-imported goods lie to imported goods to improve product brands.
12, falsely claiming that the goods produced by non-advanced technologies in advertisements are produced by advanced technologies and equipment.
13. lie about the lowest price in the advertisement or greatly reduce the price of non-lowest price goods.
14, falsifying transaction information in advertisements.
Making false advertisements is a kind of deception to consumers. The parties can take the initiative to compensate consumers and make corrections in time. The public security organ will give him a lighter punishment according to the specific circumstances. Advertisements must be based on the real situation, and don't mislead consumers, otherwise they will bear legal consequences.