This issue is divided into two parts. The first is the micro-water car washing technology itself. Only when the technology is mature can it have a bright future; the second is the business model. Only a closed-loop business model and a well-operated platform can bring a bright future. There was light.
1. Micro-water car washing technology
Micro-water car washing is a relatively popular car washing technology in recent years. Its focus is on detergents. Specially formulated detergents can remove stains. Separation can reduce water consumption, so most of the competing brands on the market have different detergents. This is the core technology.
There is now a micro-water car washing technology that uses nano-suspension to separate stains, suspending and separating car paint dirt and car paint. Before washing the car, a professional electrostatic brush will be used to remove large sediment and dust from the car body, and the remaining very fine dust and dirt will be processed using nano suspension separation. The car wash water will be added with a patented cleaning fluid developed in conjunction with experts from Tongji University. The core component of this thing is a nano-scale suspending agent. After being mixed with water and sprayed on the car body, it will suspend and separate the dirt and paint on the car body. , and then gently wipe it off with a special towel. Traditional car washes use alkaline products to dissolve dirt. When they dissolve, they also dissolve the varnish layer, so the car paint becomes matte the more it is washed. In fact, it only requires physical suspension to separate the dirt. Protective car washing does not damage the paint. . At the same time, there is water-soluble wax in the cleaning fluid. Car washing equals maintenance. The washed car is very bright. If you use this cleaning fluid to wash your car all year round, your white car will stay bright and not turn yellow.
2. Platform operation and business model
The technology of micro-water car washing has become very mature now, so what affects its prospects is the business model and how the platform operates, because no matter how good it is, The technology must also meet the needs of the market in order to develop in the long term.
So what kind of platform method can cater to the current car washing and auto beauty consumer market needs? The answer is simple, door-to-door car wash.
Door-to-door car washing is actually the O2O car washing model spurred by the new Internet model. Order online and experience offline. Its model is the same as that of Meituan Takeout, except that the delivery people are replaced by car wash service personnel. The difficulty is to ensure that there are a large number of car wash service personnel to provide services at online events, which requires a strong B-side.
I think back then, in order to attract B-end merchants, Meituan did everything possible and offered various benefits. However, this was a barbaric growth method and was only an operation under a specific period and a specific environment. Now It seems that the replicability is not strong, so there must be a new way of playing to drive it, creating a kind of alliance, a kind of grid group, every point on the grid is an efficient B-side, and then all points are linked , coupled with the powerful output of the core, revitalize the overall situation. I think that if we develop from one point to another, we can get good prospects. Such an operation requires the ability to make quick profits, not only for B-side agents, but also for every car wash service staff under the agent. With this kind of profitability, it is best to diversify the profit model. Internet-based operations inherently emphasize the superposition of multiple experiences and constantly create surprises. Through a core to continuously output and cultivate these profitability, everything is run in an asset-light manner to create a B-side alliance.
Let’s take a look at the C side. Car owners use the platform to enjoy services for two reasons. One is convenience and worry-free, the other is affordable price, and the other is that the platform always has new exciting points, various new interactions, and various activities to participate in. The C-side relies on the first service to accumulate a batch of seed users, and then expands through fission. This year's epidemic is an opportunity. Many businesses that are purely offline have been severely impacted, while those that are online have experienced a surge in development. It is time to think about a new business format.
Looking at the car wash model, the disadvantages of traditional car wash shops are obvious, that is, the lack of free space and time. The energy spent on car washing turns things that should be high-frequency consumption into low-frequency. People always Lazy and afraid of trouble, car owners also forcefully increase their tolerance for dirt.
In fact, door-to-door car washing is the right medicine to solve this problem, but it has a fatal flaw, that is, there is no efficient and miniaturized car washing technology. If there is a new technical method, door-to-door car washing can only use a bottle of water and a rag. Just using detergent can make the vehicle as clean as new. Does that solve all the obstacles and form a closed business loop?
Generally speaking, I think door-to-door car washing is a trend. It will definitely subdivide the large market of car washing and car beautification. As long as the platform has the awareness of this kind of layout and actively develops the after-service market, then such a platform It has great development prospects. With a powerful platform, every outlet in the platform will benefit. The achievement of all these conditions will make the door-to-door service model of Weishui car wash very beautiful, which is why not do it for the B-end and car owners. thing.
If the platform wants to develop, it should choose reliable micro-water car washing technology, have self-developed patented cleaning products, and the platform has been operating for a long time and has matured. A business model needs to be verified to be tenable. After more investigation and actual experience, some issues will be self-evident from the avatar.