Sanlu Group has more than 30 companies in Beijing, Tianjin, Hebei, Jiangsu, Shandong, Henan, Guangdong, Anhui and other provinces and cities
Sanlu History
The "Sanlu" brand contains profound meaning: competing in the Central Plains is one deer, occupying the whole country is two deer, and going global is three deer. After fifty years of rolling development, Sanlu Group has now become a large-scale enterprise group integrating dairy cattle breeding, dairy processing, scientific research and development, and has become the first enterprise in the domestic dairy industry.
1. Starting from the dairy cooperative and laying the foundation for development
The predecessor of Sanlu Group was established on February 16, 1956, consisting of 18 farmers and 45 farmers. "Happy Dairy Production Cooperative" organized by members. In 1960, the cooperative had a dairy farm and a dairy sheep farm. After changing its name several times, it became the largest dairy farm in Shijiazhuang City. During this period, the company's production and operation were still agricultural and animal husbandry production, and its products were almost all fresh milk. In 1964, the dairy farm successfully developed "New Shijiazhuang" full-fat sweet milk powder. Its main economic indicators reached the standards issued by the ministry and filled in the gaps in the Shijiazhuang dairy industry.
After 1968, the enterprise underwent qualitative changes. First, a complete management system has been established for raising dairy cows, and milk powder processing has been basically mastered from process equipment to operating technology; second, the dairy farm has introduced a group of college students and technical personnel, including Tian Wenhua, to form a backbone. team, the enterprise's talent base has been accumulated; thirdly, many years of dairy operation have completed the original capital accumulation, and have a material foundation for renewal and transformation. In 1973, through technical research, a complete powder spraying production line was successfully developed, which doubled the production of milk powder. At the same time, the quality of milk powder was significantly improved, and the company was able to develop further. In the same year, the dairy farm was renamed "Shijiazhuang Milk Factory". In 1974, a new product that had created high profits for the company, malted milk, was successfully developed. The enterprise has realized the transformation from focusing on the breeding industry to focusing on the dairy processing industry.
2. Take the road of industrialized management and achieve the first leap
After the Third Plenary Session of the 11th Central Committee of the Communist Party of China, Shijiazhuang Milk Factory seized development opportunities and increased research and development. Development efforts. The fortified malted milk and granular malted milk products trial-produced in 1980 were sold well in more than 20 provinces and cities across the country, and "Sanlu" became a brand of national concern. In June 1983, the former Ministry of Light Industry held a professional conference on breast-milked milk powder. The dairy factory worked hard to become one of the pilot enterprises for breast-milked milk powder. In November of the same year, the test was successful and qualified products were produced. The company was listed as Formerly the designated production enterprise of "breast-milk milk powder" by the Ministry of Light Industry. Breast-emulsified milk powder soon became Sanlu's pillar product, and its successful trial production laid the foundation for Sanlu's business development.
1980 to 1985 were six years of comprehensive development for the company. The enterprise's various economic indicators and fixed asset investment have doubled, and the enterprise has begun to take on a modern scale, and has initially formed a comprehensive one-stop production from dairy cow breeding to dairy product processing. In 1984, the milk factory was renamed "Shijiazhuang Dairy Company" with approval.
As the infant milk powder market gradually matures and the product structure continues to improve, Sanlu products are in short supply. In order to solve the problem of milk sources that restricts the development of enterprises, in 1986, Shijiazhuang Dairy Company was established as the The leading horizontal economic joint organization "Shijiazhuang Jizhong Dairy United Corporation" was established and gradually took the first step of "cows going to the countryside and milk to the city". The "cows + farmers" feeding and management model pioneered by Sanlu became a A revolution in China's dairy industry also enabled Sanlu's development to achieve its first leap.
3. Implement capital operation and achieve the second leap
In 1993, the production and sales volume of Sanlu milk powder ranked first in the country. However, in the face of a market situation in which supply exceeds demand, The company's production capacity has once again reached its limit. For this reason, Sanlu's core management once again boldly innovated, implemented capital operations with the brand as the banner and assets as the link, and transformed into a group. Since 1993, it has successively united a number of enterprises with operating difficulties and lack of scale to help them get out of difficulties and expand their production scale.
In 1995, Sanlu took the lead in establishing an enterprise group in the same industry. In April of the same year, Sanlu broadcast an advertisement during prime time on CCTV Channel 1, pioneering a Chinese dairy company to place advertisements on CCTV. "Sanlu milk powder is with you." The slogan "Lifetime" is deeply rooted in the hearts of the people. In 1996, Shijiazhuang Sanlu Group Co., Ltd. was formally established. The joint-stock company formed a complete legal person governance structure in accordance with the requirements of the Company Law. In 1999, Shijiazhuang Sanlu Dairy Co., Ltd., the first full-time producer of liquid milk, was established, marking Sanlu's formal entry into the domestic liquid milk market. In 2002, Henan Sanlu Huahuaniu Dairy Co., Ltd. was established, marking the growth of Sanlu Group. The brand strategy has taken another successful step of "advancing into the Central Plains and radiating across the country".
Meticulous capital operation has achieved steady low-cost expansion. Sanlu Group has more than 30 enterprises in Beijing, Tianjin, Hebei, Jiangsu, Shandong, Henan, Guangdong, Anhui and other provinces and cities. Sanlu is a leading enterprise with complete products in the five major categories of beverages, many sub-variety and sub-series, and is capable of large-scale production. Since the "Seventh Five-Year Plan", Sanlu's main economic indicators have seen an average annual growth rate of more than 30%, and its corporate development has entered a fast lane. .
4. Achieve further improvement through strong alliances
Under the tide of global economic integration, it is inevitable for domestic dairy companies to go abroad and participate in international competition. Sanlu Group After long-term negotiations with the internationally renowned dairy manufacturer Fonterra Group of New Zealand, a joint venture agreement was signed on December 1, 2005. Fonterra Group invested RMB 864 million and subscribed for 43% of Sanlu's shares. In 2006 On June 15, the joint venture was officially put into operation, marking a crucial step taken by Sanlu towards the goal of "aiming at the international leading level and becoming one of the world's most advanced companies".
For half a century, Sanlu has persisted in continuous innovation and honest management, achieved leap-forward development of the enterprise, and written a glorious chapter for China's dairy industry. Sanlu Group's development goals during the "Eleventh Five-Year Plan" period are: by 2010, ensure that the production and sales of formula milk powder, functional foods and yogurt will be the first in the country, liquid milk and milk drinks will remain in the top three, and the company's production scale will be comprehensively improved. Economic benefits and comprehensive strength, make Sanlu bigger and stronger, go abroad, and integrate with the international market.